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Posts Tagged ‘Steve Nash’

Goodby Silverstein & Partners Ring in Holiday Season with ‘Jingle Hoops’ for NBA

Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”

The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars – Derrick RoseKevin DurantStephen CurryJames HardenSteve Nash and LeBron James – wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.

Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.

The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump. Read more

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Art Director Dedicates Off-Time to Stumbling Upon Porn in Stock Photography

The Tumblr wellspring continues to flow in the new year as we’ve been tipped to another offering, which comes to us from one Tofer Moran, who currently serves as an art director/designer at San Francisco shop Heat. Moran, who recently worked on the FIFA Soccer 12 work starring Steve Nash, Landon Donovan and Tim Lincecum among other spots, is offering up his naughty discoveries on a Tumblr destination called, what else, “Accidentally Finding Porn.” It appears that Getty Images has been a boon to the AD, who’s been collecting various images on said site over the last few weeks.

According to a message from the man himself, “Sometimes you’re just looking for images of handicapped kittens riding a unicorn on a rainbow slide  (to show diversity) and you somehow end up looking at nipples.” Enough said. And as you can imagine, the site is fairly NSFW.

Nash, Solo Go Toe-to-Toe in ‘FIFA Soccer 12′

When he’s not starring or moonlighting in VitaminWater ads, getting Bieberized on the b-ball court or directing documentaries, Renaissance man/NBA star Steve Nash is making the most of his lockout time by, yes, playing video games with the one-and-only Hope Solo. In this latest EA Sports campaign from San Francisco’s Heat (and production company Skunk), the sports pros do battle in a game of FIFA Soccer 12. Nash once again shows off his great dry wit in a little pre-game trash talk, where he describes himself as “a gorilla and a leopard” with the straightest of faces. Guess it can be kinda fun watching other people play video games after all

If the Nash/Solo battle doesn’t suit you, a second spot in the Soccer 12 Matchups series stars Landon Donovan and SF Giants pitcher Tim “I’m Not the Guy from Dazed & Confused” Lincecum. See below. Credits after the jump.

Update: Along with getting a credits update (Rehab actually produced the Tim/Landon spot), we forgot to mention why we thought of this campaign in the first place and that’s the 60-second spot we first saw yesterday on Stereogum starring Nash, Solo and SNL‘s Seth Meyers and featuring Battles “Ice Cream” from their great new album, Drop Gloss. Watch it after the jump.

 

 

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Meet the Ad Industry’s New Musical Darling: Duck Sauce

While we thank our lucky stars that we haven’t been subjected to any more Pomplamoose or Vampire Weekend as the seasons have shifted, it looks like ad execs have a new musical act to cling to for the time being. At least this time, it’s a bit more palatable and less cringe-inducing. Meet Duck Sauce, a disco-adoring collaboration between veteran DJs A-Trak and Armand Van Helden, who basically owned our NBA playoff viewing experience over the weekend with multiple ads featuring their track, “Barbra Streisand.” You choose which one’s a better fit for their pumping tune. We say you can’t go wrong with a Steve Nash cameo.

Take a Behind-the-Scenes Glance at NBA’s Time Travel Ads

Goodby’s recent “Where Amazing Happens” spots for the NBA were a little creepy, weren’t they? How did some kid from “the future” travel back in time to tell Steve Nash (who was rocking a 90s fade at this point in time) that he would become arguably the best point guard in basketball history? If you see the young face of Nash, even he can’t believe someone would be telling him his name would go down in the record books next to John Stockton and Magic Johnson.

Above is the inside blue-screen look at the spots, merging an old video of Nash with some kid from present day who boosts the future star’s ego. Looks tricky, doesn’t it? Technology has come a long way since the days of Forrest Gump. If you’re anything like me, the first time you saw the ads, you thought aloud, “No way that’s not real!” So give Goodby, Park Pictures director Chris Sargent and a52 some credit for making this odd experiment come together. Nash really comes off as a hell of an actor, doesn’t he? Maybe because he’s real. The end result, which launched earlier this year, below:

via Ball Don’t Lie

Steve Nash, Like Others, Sports Awful 90′s Haircut in New NBA Promo

Using the same approach as the Amar’e Stoudemire spot, Park Pictures, Bicoastal/London director Chris Sargent and Goodby, Silverstein & Partners, Worldwide go back to the future, so to speak, to a Canadian gym in 1996. Here, a young Steve Nash shoots hoops with a boy claiming to be from the future. The time traveler tries to convince Nash that he’s a future NBA star by listing what would eventually be the Phoenix Suns guard’s accomplishments. We’re guessing Doc Brown and the delorean are parked right outside. Great Scott! Credits after the jump.

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