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Posts Tagged ‘Steve O’Connell’

RTO+P Introduces ‘Planet of Triumphs’ for Planet Fitness

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishements — with a digital and social campaign.

“Planet of Triumphs” was created with the insight that Planet Fitness’ “Judgement Free Zone” allows its members to accomplish feats both great and small that they might not have been able to do in a setting where they had to worry about how they would be perceived by others. Built on the “belief that every achievement deserves to be celebrated,” the community encourages members to share their stories and accomplishments while both giving and receiving encouragement from other Planet Fitness members. Members can submit their stories via photos and videos using a selection of templates and enter to win win weekly prizes and a chance to be named “Triumph of the Week.” Those who submit before December 16th could also be given a walk-on spot in a 2015 Planet Fitness commercial.

RTO+P introduces the program in the video above, in which Planet Fitness members share their stories. Their accomplishments range from getting on a treadmill for the first time to undergoing such a transformation that people no longer recognize you. The video celebrates these accomplishments while introducing “Planet of Triumphs” and emphasizing Planet Fitness’ all-inclusive mentality. The program is also being promoted through paid digital and social media. Read more

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RTO+P, Sarah Harbaugh Seek to ‘Stop Dad Pants’ for Dockers

Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”

The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.

The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. Read more

RTO+P Appoints First West Coast CD


Philly-based independent creative agency, Red Tettemer O’Connell + Partners today announced the appointment of Ryan Scott as its first west coast vice president and group creative director. In the newly crated position, Scott will report directly to partners Steve Red (President and CCO) and Steve O’Connell (ECD).

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RTO+P, Sprout Create Honest ‘Holiday MOMents’ for Stressed Moms

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The winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better.

Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour preschool channel for parents and kids, to create “Holiday MOMents,” which they describe as “a site for moms to customize and share their very own moments with kids and their moms.” Read: awkward moments. The campaign was built around “consumer insight” (brought to you by Captain Obvious) showing how stressful and overwhelming the holiday season can be for moms with young children.

The site allows users to choose from a list of templates, including “Holiday Cheers and Tears,” ““’Tis the season to be messy,” “The Hostess with the MostStress,” and “Post Dinner Nap Time the New Family Tradition.” Visitors to the site then upload their imperfect holiday moment, and instantly have an honest holiday e-card on their hands. It’s a simple, fun idea tailored perfectly to Sprout’s audience. (Although I can’t help thinking fathers might feel a bit left out.)

RTO+P have also created a holiday giveaway campaign called MerryThon, which you can find on Sprout’s Facebook and Pinterest pages. The campaign, which started Wednesday and will run until December 24th, features a different prize given away every day. Also part of MerryThon is a daily craft or activity featuring one of Sprout’s popular characters. Sprout’s holiday campaign will also feature mobile and display ads. Credits and an additional “Holiday MOMent” below.  Read more

Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

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From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating youngsters will eventually win a chance to play at the Air Canada Centre, home of the Toronto Maple Leafs. I want to spell it center, but it’s for the kids, so I’ll keep it Canadian.

The contest consists of three stages – social media engagement, teamwork, and finally, hockey skills. These sort of pee-wee competitions happen all the time, but adding a social media component is a cool twist from RTO+P, especially in a hockey-crazed country, where presumably, families will claw for the chance to see their kids play on a pro rink. The details of the challenges haven’t been released yet, but you can check team eligibility and sign up here. To all the little Charlie Conways out there, have fun.

Credits after the jump.

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This is the Cutest Football-Related Ad You’ll See All Year

The newly re-branded Philly-based Red Tettemer O’Connell + Partners (who recently expanded with an L.A. office) are behind this super adorbs spot for The Big Ten Network’s BTN2Go mobile platform. Who knew tiny mascots could be so cute? Who knew that I could squeal like a teenage girl upon seeing mini-Bucky Badger? Oh man, I have a lot of self-reflection to do, huh?

For those wondering how BTN2Go works, here’s a write-up:

This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.

But who cares, right? It’s just too cute. Holy shit, so cute. It’s just inspired Kiran to tell me he wants a pet. Bfljeabf! Credits after the jump.

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Thursday Odds and Ends

-ARC/Leo Burnett and Dieste alum Santiago Bourges Waldegg has joined Publicis Dallas as VP/digital creative director.

-It’s safe to say that both Publicis Groupe and Omnicom had pretty decent second quarters. link

-Meanwhile, Surface didn’t do much for Microsoft, as the company “badly missed” Wall Street profit expectations. link

-As of August 1, Philly-based agency Red Tettemer + Partners will be known as Red Tettemer O’Connell + Partners, with ECD/partner Steve O’Connell being added to the nameplate. In addition, RTO+P is opening up its first West Coast office in Venice, CA, which will be led by managing director, Perry Morris.

-Johannesburg native Wes Phelan has joined NYC-based Johannes Leonardo as a senior art director.

-Innocean and director Brian Beletic have teamed up for a new spot promoting the 2014 Hyundai Equus (above).

-Director Vincas has joined New York-based creative studio Decon for commercial representation in the US.

Reyka, RT+P Drink to Sunshine

On June 21, the sun shone for 24 hours in Iceland. No darkness for an entire day thanks to our buddy, the Summer Solstice (you can watch a cool slideshow of the never-ending sun here). The phenomenon is actually called a “midnight sun,” and occurs in a handful of places around the world, including Alaska, but for Reyka Vodka, the celebration begins and ends with Iceland. Reyka teamed up with Red Tettemer + Partners for “A Celebration of Summer Solstice,” which probably conjures up images of the Nordic populous engaging in a nationwide rave with a lot of blonde hair swooshing around.

Prior to the blonde bash, Reyka built up momentum on the obligatory social media channels, even offering free trips to Iceland for winners of an Instagram photo contest. This is not a what-happens-in-Iceland-stays-in-Iceland party, either. Reyka also had solstice shindigs in Chicago and San Francisco. The brand sponsored a total of 54 solstice parties in America, including a main event in a Williamsburg bar. The sun may not have been shining 24 hours straight in Brooklyn, but when vodka is involved, drinkers won’t notice the difference anyway. Credits after the jump.

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Century 21 Sold on Red Tettemer

Less than two weeks after adding Dial for Men to its client roster, Philly-based indie agency Red Tettemer + Partners has now been picked as AOR for Century 21. According to the parties involved, RT+P’s “win” did not follow a review.

It seems like only yesterday–ok, well, it was technically last year–that the real estate brand handed lead agency and PR/social media duties to MRM and Mullen, respectively (Mullen still handles social/PR to clarify). Anyhow, in a statement, Red Tettemer partner/ECD Steve O’Connell explains, “They came to us wanting to push themselves and shake things up in the category.” In its AOR role, RT+P will be responsible for both internal and external brand communications for Century 21 as well as creative work across the usual platforms.

Expect new brand work to break any time now.