Philly-based independent creative agency, Red Tettemer O’Connell + Partners today announced the appointment of Ryan Scott as its first west coast vice president and group creative director. In the newly crated position, Scott will report directly to partners Steve Red (President and CCO) and Steve O’Connell (ECD).
Posts Tagged ‘Steve O’Connell’
The winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better.
Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour preschool channel for parents and kids, to create “Holiday MOMents,” which they describe as “a site for moms to customize and share their very own moments with kids and their moms.” Read: awkward moments. The campaign was built around “consumer insight” (brought to you by Captain Obvious) showing how stressful and overwhelming the holiday season can be for moms with young children.
The site allows users to choose from a list of templates, including “Holiday Cheers and Tears,” ““’Tis the season to be messy,” “The Hostess with the MostStress,” and “Post Dinner Nap Time the New Family Tradition.” Visitors to the site then upload their imperfect holiday moment, and instantly have an honest holiday e-card on their hands. It’s a simple, fun idea tailored perfectly to Sprout’s audience. (Although I can’t help thinking fathers might feel a bit left out.)
RTO+P have also created a holiday giveaway campaign called MerryThon, which you can find on Sprout’s Facebook and Pinterest pages. The campaign, which started Wednesday and will run until December 24th, features a different prize given away every day. Also part of MerryThon is a daily craft or activity featuring one of Sprout’s popular characters. Sprout’s holiday campaign will also feature mobile and display ads. Credits and an additional “Holiday MOMent” below. Read more
-ARC/Leo Burnett and Dieste alum Santiago Bourges Waldegg has joined Publicis Dallas as VP/digital creative director.
-It’s safe to say that both Publicis Groupe and Omnicom had pretty decent second quarters. link
-Meanwhile, Surface didn’t do much for Microsoft, as the company “badly missed” Wall Street profit expectations. link
-As of August 1, Philly-based agency Red Tettemer + Partners will be known as Red Tettemer O’Connell + Partners, with ECD/partner Steve O’Connell being added to the nameplate. In addition, RTO+P is opening up its first West Coast office in Venice, CA, which will be led by managing director, Perry Morris.
-Johannesburg native Wes Phelan has joined NYC-based Johannes Leonardo as a senior art director.
-Innocean and director Brian Beletic have teamed up for a new spot promoting the 2014 Hyundai Equus (above).
-Director Vincas has joined New York-based creative studio Decon for commercial representation in the US.
On June 21, the sun shone for 24 hours in Iceland. No darkness for an entire day thanks to our buddy, the Summer Solstice (you can watch a cool slideshow of the never-ending sun here). The phenomenon is actually called a “midnight sun,” and occurs in a handful of places around the world, including Alaska, but for Reyka Vodka, the celebration begins and ends with Iceland. Reyka teamed up with Red Tettemer + Partners for “A Celebration of Summer Solstice,” which probably conjures up images of the Nordic populous engaging in a nationwide rave with a lot of blonde hair swooshing around.
Prior to the blonde bash, Reyka built up momentum on the obligatory social media channels, even offering free trips to Iceland for winners of an Instagram photo contest. This is not a what-happens-in-Iceland-stays-in-Iceland party, either. Reyka also had solstice shindigs in Chicago and San Francisco. The brand sponsored a total of 54 solstice parties in America, including a main event in a Williamsburg bar. The sun may not have been shining 24 hours straight in Brooklyn, but when vodka is involved, drinkers won’t notice the difference anyway. Credits after the jump.
Less than two weeks after adding Dial for Men to its client roster, Philly-based indie agency Red Tettemer + Partners has now been picked as AOR for Century 21. According to the parties involved, RT+P’s “win” did not follow a review.
It seems like only yesterday–ok, well, it was technically last year–that the real estate brand handed lead agency and PR/social media duties to MRM and Mullen, respectively (Mullen still handles social/PR to clarify). Anyhow, in a statement, Red Tettemer partner/ECD Steve O’Connell explains, “They came to us wanting to push themselves and shake things up in the category.” In its AOR role, RT+P will be responsible for both internal and external brand communications for Century 21 as well as creative work across the usual platforms.
Expect new brand work to break any time now.