Less than two weeks after adding Dial for Men to its client roster, Philly-based indie agency Red Tettemer + Partners has now been picked as AOR for Century 21. According to the parties involved, RT+P’s “win” did not follow a review.
It seems like only yesterday–ok, well, it was technically last year–that the real estate brand handed lead agency and PR/social media duties to MRM and Mullen, respectively (Mullen still handles social/PR to clarify). Anyhow, in a statement, Red Tettemer partner/ECD Steve O’Connell explains, “They came to us wanting to push themselves and shake things up in the category.” In its AOR role, RT+P will be responsible for both internal and external brand communications for Century 21 as well as creative work across the usual platforms.
Expect new brand work to break any time now.