After spending the last 15 years managing creative work in-house, Maaco has finally decided to look outside for advertising help. Following a two-month review, the auto body brand has appointed Philly shop Red Tettemer + Partners, which just picked up the Planet Fitness biz last week, as its new agency of record. As you’d expect from an AOR, RT+P will now be responsible for TV, web as well as collateral for Maaco. Spending is not disclosed but Red Tettemer ECD Steve O’ Connell sounds excited, saying in a statement, “Old cars. New cars. Paint. Collision repair. Maaco. Boom! We can’t wait to start turning all heads in their direction.”
You can expect RT+P’s first work for Maaco to launch later this summer.