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Posts Tagged ‘Steve Simpson’

Here’s the Ogilvy Memo Regarding E*Trade Win

By now, word is out and widespread that Ogilvy has taken the reins on the E*Trade account, which WPP sibling Grey NY of course resigned at the end of June. Whether they keep the baby or not is a story yet to be told, but according to the Spy line, O&M was one of the frontrunners on the business from the get-go. Anyhow, we’ve read recently installed E*Trade CMO Liza Landsman‘s perspective. Now, let’s pass the mic and read Ogilvy’s courtesy of New York COO Lou Aversano. Read on below and after the jump.

“ALL NA STAFF

July 23, 2013

E*TRADE

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Tuesday Odds and Ends

-BBDO’s David Lubars, Droga5′s Ted Royer, Ogilvy NA’s Steve Simpson, R/GA’s Nick Law and others are among the seven new names joining the One Club’s Board of Directors. link

-Deutsch LA has more than just Star Wars homages in its tank for Volkswagen (above).

-Chicago-based indie agency Tris3ct hired Lapiz alum Javier Osorio as creative director on Kimberly-Clark.

-Digital shop Fluid raised $24 million in funding via Goldman Sachs. link

-Matthew Lydecker joined Airship Post, sister company of Arcade Edit, in its L.A. HQ as creative director/lead artist.

-W+K Asia’s regional head of planning talks about “how to outrun the inevitable.” link

-FADER and MSN launched the Sound Discovery festival guide. link

-Director Sasha Levinson joined Toronto’s Holiday Films for Canadian commercial representation.

 

Bonin’s Move to Ogilvy is Now Official

Just a week after we reported about some buzz that Matt Bonin was leaving the West Coast and TBWA\Chiat\Day LA for a job on the East with Ogilvy, the latter agency has confirmed his move. O&M has officially announced that Bonin is joining the New York office in the newly created role of chief production officer.

In a statement, Ogilvy North America CCO Steve Simpson says, “Matt has done in practice—and to wonderful effect—what many agencies are still attempting notionally. He knows how to pull all the levers of production, at all the right times, in the service of the idea. Matt’s arrival accelerates the work we have done at Ogilvy in working in a more fully, deeply integrated way and—beyond process–he will be central to our efforts to develop new kinds of content.”

We’ve been through Bonin’s resume before, but in case you need a refresher, he spent around five years at CP+B, working on integrated production models for BK, VW and Microsoft. Following his stay in Boulder, Bonin moved on to Trailer Park, Tool and finally Chiat LA before heading out to our neck of the woods.

O&M tells us that he will start at the end of the month.

IBM’s ‘Smarter Planet’ TV Campaign Gets a Makeover

From Ogilvy and production company Psyop come a new trio of highly animated TV spots for IBM’s “Smarter Planet” campaign.

As we’re told in the release, each of these spots was created with the purpose of giving the campaign a more “visually distinctive” look. In the above spot, “All in the Cloud,” 32 animators, illustrators, designers and modelers were tapped to create an imaginary world existing only in the Cloud. To make this place come to life, “Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every ‘location’ was extensively researched to make sure the transformed world looked like the real one.” Those who fear change will no doubt breathe a sigh of relief upon seeing that IBM’s blue widescreen bars remain intact.

Since IBM’s green “Smarter Planet” marketing campaign launched in early 2009, its television advertising rarely strayed from zipping through closeups of talking faces. In “Smarter Commerce” (above), we see a cardboard box, a sole narrator, and an army of animated paper figures portraying IBM’s benefit to business efficiency. So, are you “Team Faces” or “Team Animation?” Credits and one more spot follow after the jump.

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…And Here’s Your One Show Call for Entries Theme, Jury List

While we’re on the awards tip, might as well get this out of the way. Apparently, the One Club is feeling quite whimsical at the moment, which explains the theme of their 2012 One Show Call for Entries campaign. Yes, as you see above, everything’s “ONEderful” in the world of the One Show, which will take place the week of May 7, 2012 in NYC. It looks like the halcion kicked in judging by the ONEderful campaign poster above, which was created by D.C.-based Design Army. The deadline for all One Club award shows, as you can see, is January 31 (anyone want to bet we’ll see a deadline extension soon?). You can enter here.

As for your jury list, familiar names like Eric Silver, Steve Simpson, Jeff Benjamin and Will McGinness are all included. Peep it in full after the jump.

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Another Year, Another ‘Big Ad Gig’

Is it that time of year already? Yes it is, apparently. Atmosphere Proximity (nee BBDO) brings you another installment of the “Big Ad Gig,” which is a 30-day paid freelance job that’s awarded to five up-and-comers with a twinkle in their eye who are hoping to make their break in the ad world (or at least that’s how we think the story’s written). This year’s participating agencies/companies include Atmosphere (obviously), Facebook (!), CP+B, Ogilvy and the Martin Agency and here’s the brief: “Create your own video reenactment of a moment in advertising history.” Does the Subway fist bump count?

Anyhow, Atmosphere Proximity has partnered up with the New York Times for the 2011 BAG, which stars that familiar Judah Friedlander doppelganger yet again and includes a website that features different themes depending on the era of advertising you choose. As for the judges this time around, Atmosphere’s CEO/CCO Andreas Combuechen is returning of course and joining him are CP+B’s worldwide CCO Rob Reilly, Martin Agency’s CCO John Norman and Ogilvy North America’s CCO Steve Simpson among others. You can get full details here and we’ll keep you posted if we get any timeless Big Ad Gig instructional videos such as this. Update: And here we have them. Check out another video after the jump.

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Marian Joins Zucker as CCO at OgilvyOne

Will worlds collide if there are two chief creative officers at one agency? Probably not, but anyhow, that’s the new structure at OgilvyOne New York, which has just brought on Alfonso Marian to serve as CCO alongside Mat Zucker, who has held his title at the agency for over two years.

Marian joins from Shackleton in Madrid, where he served as executive creative director for seven years and picked up awards for his work on campaigns for pay TV channels in Spain, PSAs and pro-bono projects in the process. Prior to that, the creative spent ten years at what would become CP Proximity BBDO, moving up from senior art director to ECD during his time there. Marian’s new boss, Ogilvy North America CCO Steve Simpson says, “Alfonso is an important addition to our creative leadership, and his hiring is one of the successes of our ongoing and aggressive talent strategy.”

Ogilvy, Lars Bastholm Parting Ways

To think it all seemed so peachy when we spoke at the ANDYs. Anyhow, Ogilvy has confirmed that North American CDO/New York CCO Lars Bastholm is leaving the agency effective June 15 as the result of a mutual decision made between Bastholm, John Seifert and Ogilvy NA CCO Steve Simpson.

Seifert sent a note to staff, which reads, “Lars, Steve and I recently sat down and discussed the progress of Ogilvy’s strong business recovery, the development of our creative community, the agency’s creative product, and our respective leadership roles. We agreed that Lars had made significant contributions to accelerating our digital transformation, recruiting sparkling talent, and helping win IKEA, a showcase accomplishment that revitalized our approach to new business and fueled our growth in 2010.”

Bastholm originally joined O&M from AKQA in early 2009 and eventually took over as New York CCO nearly a year ago. While Ogilvy searches for his replacement, Simpson will assume creative leadership duties at the NYC office. From the looks of his Twitter profile, Bastholm, who has had some gripes about Ogilvy NY’s creative output in the past (a possible issue perhaps?), is prepping for his trip to Nice…which could be more personal than business this year.

Ogilvy Attaches New ECD to IBM Account

After five years at JWT, Walt Connelly is now headed back to Ogilvy to serve  as executive creative director on IBM in the agency’s New York office. During his tenure at JWT, Connelly held the ECD title as well and worked on accounts including Microsoft, Kimberly-Clark, Ford and Bloomberg.

Along with his two stints at O&M (his first time included work on AmEx and Jaguar) and time at JWT, Connelly was an ECD at McCann Worldgroup in San Francisco, where he spent nearly five years, and was a creative at Euro prior to that. In his return to Ogilvy, Connelly will work alongside IBM global CD Susan Westre and North American CCO Steve Simpson, the latter of whom calls the new hire “an ideal fit for Ogilvy and for IBM” in a statement.

Year-End Poll: Which Was the Best CCO Appointment of 2010?

Ah yes, another day in the last week of 2010, another poll. We’ve seen several new chief creative officer appointments over the course of 2010, and as per usual, all of them were met with equal amounts of praise and derision (ok, well, mostly derision). But we’re curious as to see who was the best fit and most likely to succeed in their post come 2011, whether it be spearheading major account wins, adding notable creative to staff, etc.. So we ask you, AgencySpy readers, which agency won out in terms of the CCO hiring spree this year? We’ve picked out a handful (sorry if we missed some) and of course there’s always the “None of the above” option to make it easier on you. Click the link below to partake and of course, feel free to comment as to why you made your choice. (P.S. We picked CCO’s at specific locations, so hence the lack of a Steve Simpson type, etc..)


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