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Posts Tagged ‘Steve Thompson’

RTO+P Appoints First West Coast CD


Philly-based independent creative agency, Red Tettemer O’Connell + Partners today announced the appointment of Ryan Scott as its first west coast vice president and group creative director. In the newly crated position, Scott will report directly to partners Steve Red (President and CCO) and Steve O’Connell (ECD).

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

RTO+P Launches ‘Thank-o-Matic 5,000,000′ for Planet Fitness

Planet Fitness

Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000″ to celebrate Planet Fitness reaching 5 million members.

Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Each day, five people will be selected to win $500. At the end of the promotion, “five grand prizes will be awarded including: Mazda 5, a five-day cruise, a five-day trip to Hawaii, 50” smart TV or a five year PF Black Card membership.” The promotion will run from today until March 20th and is open to both members and non-members.

As you may recall, Planet Fitness made a name for itself as a “Judgement Free Zone,” free of the “lunks” (their term for sweaty bros who grunt while they lift weights) typical of traditional gyms, and their recent advertising has continued in that vein. Stick around for their most recent spot, “Pilatatumba,” along with credits for ”Thank-o-Matic 5,000,000,” after the jump. Read more

RTO+P Crafts New Hire Totem Pole

In October, Philly-based Red Tettemer O’Connell + Partners welcomed eight new hires with paper doll likenesses of themselves.

Now, in an attempt to up the ante in the creative welcoming of new employees department, the agency has crafted a totem pole featuring eleven new hires that were just announced today. The totem pole was sculpted by Steve Thompson, RTO+P’s “Maker,” out of basswood and stands proud at 26 inches tall.

“We’re stoked to have all this new talent aboard and we’ve heard the totem of their likenesses can actually produce rain when held at a specific angle,” says Steve Red, president/CCO of RTO+P. You can view a short documentary on the sculpting process above. New hires include (from top to bottom of the totem pole): Jacqui Abel, Senior Account Manager; Jonathan Bayless, Social Driver; Megan Auld-Wright, Copywriter; Travis Hyatt, Developer; Gillian Darr, Account Coordinator; Chris Arasin, Interactive Designer; Allison Berger, Community Manager; Will Nathanson, Account Director; Alex Moreno, Junior Social Creative; Joe Schoppy, Junior Social Creative; and Meg Dibley, Junior Content Producer.

 

Reyka, RT+P Drink to Sunshine

On June 21, the sun shone for 24 hours in Iceland. No darkness for an entire day thanks to our buddy, the Summer Solstice (you can watch a cool slideshow of the never-ending sun here). The phenomenon is actually called a “midnight sun,” and occurs in a handful of places around the world, including Alaska, but for Reyka Vodka, the celebration begins and ends with Iceland. Reyka teamed up with Red Tettemer + Partners for “A Celebration of Summer Solstice,” which probably conjures up images of the Nordic populous engaging in a nationwide rave with a lot of blonde hair swooshing around.

Prior to the blonde bash, Reyka built up momentum on the obligatory social media channels, even offering free trips to Iceland for winners of an Instagram photo contest. This is not a what-happens-in-Iceland-stays-in-Iceland party, either. Reyka also had solstice shindigs in Chicago and San Francisco. The brand sponsored a total of 54 solstice parties in America, including a main event in a Williamsburg bar. The sun may not have been shining 24 hours straight in Brooklyn, but when vodka is involved, drinkers won’t notice the difference anyway. Credits after the jump.

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There’s a Sentient, Glowing, Art-Loving Cube in Philadelphia

Is there anything more welcoming than a giant cube with a sense of humor? In order the generate hype for the Philadelphia International Festival of the Arts, a giant cube is serving as the official spokes-hexahedron for the event. What does a giant glowing cube have to do with the festival’s main theme, Paris 1910-1920? Nothing, other than the artists being showcased are definitely not squares! (Groan.)

Created by Philly-based indie agency Red Tettemer + Partners, the Cube made its official debut at the Kimmel Center for the Performing Arts on March 1, where it made jokes about boy bands and being “turned on.” PIFA runs from April 7 to May 1, and the cube will stream live performances during the festival. Aside from the performances, the Cube-y the Cube will also show video for the festival’s partners and PIFA’s documentary series called The Journey, also created by the folks at RT+P.

Who knows? Maybe the cube will join the Liberty Bell and the Rocky statue among Philadelphia’s tourist attractions. Credits after the jump.

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Monday Morning Stir

-Red Tettemer creative Steve Thompson shows his geekdom during a brief moment of downtime (above).

-Fortune profiles viral video-maker Xtranormal. link

-Profero’s chief exec is leaving to take up the MD post at Economist online. link

-Online pharma marketers are still being left clueless by the FDA. link

-The age gap is narrowing on social networks. link