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Posts Tagged ‘Steve Wehrenberg’

Buchner Succeeds Wehrenberg as Campbell Mithun Chief Exec

It took a couple of months, but Minneapolis-based IPG agency Campbell Mithun has finally found a new CEO in Rob Buchner, a nearly 25-year Fallon vet who actually kicked off his ad career at the former agency as an account executive in the mid-80s. Buchner replaces Steve Wehrenberg, who remains on as a consultant for CM but has taken a leadership position at the University of Minnesota’s Journalism/Mass Communications program. Buchner, meanwhile, had spent the last nine years at Fallon serving as its chief marketing officer. He will assume his CEO post at Campbell Mithun on July 8.

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Wehrenberg Indeed Stepping Down as Campbell Mithun CEO

It looks like Campbell Mithun itself beat us to the punch on this news, but yes, as the IPG-owned agency announced late last Friday, its CEO, Steve Wehrenberg, is leaving come June for a leadership post at University of Minnesota, where he will serve as teaching professor of strategic communication and program director of its Strategic Communication graduate program. It’s familiar territory for Wehrenberg, who’s been teaching at U of MN over the last seven-plus years. The soon-to-be departing CEO, though, will indefinitely serve as a consultant at Campbell Mithun once he leaves his post.

Wehrenberg, who’s been with Campbell Mithun for nearly three decades, has served as its CEO since 2007, when he took over for Jack Rooney. We’ve been told by the agency that an external CEO search is now underway with the goal being to name a successor by summer.

Monday Odds and Ends

-Campbell Mithun CEO Steve Wehrenberg gives us three ways to find truth in advertising. link; link

-Non-profit association TVB and the Ad Council team up to remind you yet again that “buzzed driving is drunk driving” (above). link

-TM Advertising picked up the Captain D’s biz. Here’s hoping this relationship doesn’t end so, um, oddly. link

-Ron Paul launched attack ads against Newt Gingrich in New Hampshire. link

-So, who made Forbes “30 Under 30″ Media list? link

-Chinese sportswear brand Li-Ning, which has an athlete roster including NBA hoopster Evan Turner and sprinter Asafa Powell, is making its entrance into the U.S. market. link

-Burger King’s fries: Still not great. link

-Former AgencyNet/Code and Theory guys John Sampogna and Eric Mayville have opened up the doors to digital shop, Wondersauce. link

-L.A.-based production company The Cortez Brothers added The Clyde Brothers and Esteban Sapir for US commercial representation.

 

 

Famous Footwear, Campbell Mithun Part Ways

After serving for well over three years as creative agency for Famous Footwear, Campbell Mithun has announced that it’s declined to participate in the brand’s account review. The Minneapolis agency, which has its share of social media-loving interns, signed on as creative agency for the retailer back in January 2008 (Madison-based shop Hiebing previously handled the account) and subsequently worked on back-to-school projects as well as the “Make Today Famous” platform in 2009. CM’s CEO Steve Wehrenberg says in a statement, “We appreciate the invitation to participate, but realize that, moving forward, this partnership no longer serves our mutual business interests.”

Campbell Mithun’s contract with Famous Footwear runs out in August but before then, the agency will complete its seventh and final execution for the brand, which is a back-to-school 2011 effort.