Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
Advertising Age is looking for a Freelance Reporter. next job CSSI is looking for a Bilingual Account Director. next job major Digital Agency located in Boston. is looking for a Media Supervisor. next job mid-sized Media Agency located in Boston is looking for a Digital Media Supervisor (freelance to full-time). next job Creative Circle is looking for a SEO Manager - Bilingual. next job Pace Communications is looking for a Digital Editor. next job TBWA\Chiat\Day is looking for a Project Manager. next job Jun Group is looking for a Digital Advertising Intern. see all