Before the luster totally wears off, let us roll out our last two quickfire Super Bowl ad Q+As today. First up, we hear from Andrea Spiegel, managing director, New York, at Project: Worldwide agency Partners + Napier. Later this afternoon, we’ll get some thoughts from Andre Woolary, who holds the rather niftytitle of digital synthesis director at kbs+ unit The Media Kitchen. Hope you all enjoyed the wide variety of commentary from industry folks regarding Super Bowl advertising over the last week. Now, on with the show.
What were your favorite and most disappointing ads?
Overall I thought the quality of spots this year was significantly better than recent years. There were many more good and very good efforts in both the funny and emotional camps. It’s hard to pick my favorites – there was a lot to choose from…
I loved Audi’s “Prom” spot – great storytelling about bravery that so many people can relate to. Dodge RAM’s tribute to farmers gets the tug-at-the-heartstrings award (more than the Budweiser “Brotherhood” spot, which I wanted to love with the “Landslide” track, but it crossed the corny line). I also really like Taco Bell’s “Viva Young.” Tide’s “Miracle Stain” spot was very clever – funny, memorable and relevant to the game and the brand. The E*TRADE baby continues to delight. The new Samsung spot has grown on me – the writing and performances are terrific – but it feels like an ad for marketers more than Samsung fans. Lastly, Kia gave a good showing. Probably too many spots, but “Space Babies” was a highlight.