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Posts Tagged ‘Stevie Wonder’’

Yes, Richie Glickman is No Longer at Translation

Well, we’ve received tips about this since the spring actually and all the way up to yesterday, so let’s just put this to bed once and for all and say that Richie Glickman‘s time at Translation has come to an end. It didn’t take much to uncover that tidbit, but we can’t say for sure if Glickman was part of the cuts made by Steve Stoute & Co. a month ago. Whatever the case, Glickman, who’s now owner/curator of something called “Camp Glickman,” officially joined Translation last August as group creative director and led efforts for Bud Light and Bud Platinum including this year’s Super Bowl spot starring Stevie Wonder.

Prior to his most recent agency gig, the creative vet spent nearly a decade at JWT, where he last served as ECD and led global work for Royal Caribbean. During his time at said agency, Glickman also worked on Kimberly-Clark brands including Kleenex and Huggies. We’ll try to find out what Camp Glickman is exactly (most likely a fancy freelancer moniker), and will keep you posted if and when we do.

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And Now, Our Final Super Bowl Quickfires (Part 1)

Before the luster totally wears off, let us roll out our last two quickfire Super Bowl ad Q+As today. First up, we hear from Andrea Spiegel, managing director, New York, at Project: Worldwide agency Partners + Napier. Later this afternoon, we’ll get some thoughts from Andre Woolary, who holds the rather niftytitle of digital synthesis director at kbs+ unit The Media Kitchen. Hope you all enjoyed the wide variety of commentary from industry folks regarding Super Bowl advertising over the last week. Now, on with the show.

What were your favorite and most disappointing ads?
Overall I thought the quality of spots this year was significantly better than recent years. There were many more good and very good efforts in both the funny and emotional camps. It’s hard to pick my favorites – there was a lot to choose from…

Favorites

I loved Audi’s “Prom” spot – great storytelling about bravery that so many people can relate to. Dodge RAM’s tribute to farmers gets the tug-at-the-heartstrings award (more than the Budweiser “Brotherhood” spot, which I wanted to love with the “Landslide” track, but it crossed the corny line). I also really like Taco Bell’s “Viva Young.” Tide’s “Miracle Stain” spot was very clever – funny, memorable and relevant to the game and the brand. The E*TRADE baby continues to delight. The new Samsung spot has grown on me – the writing and performances are terrific – but it feels like an ad for marketers more than Samsung fans. Lastly, Kia gave a good showing. Probably too many spots, but “Space Babies” was a highlight.

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Bud Light Asks That NFL Fans Consider It When Adopting Gametime Rituals

From Translation comes a new spot for Bud Light that debuted during the NFL season kickoff this past weekend. To the tune of Stevie Wonder’s classic jam “Superstition,” we find a diverse selection of fans imbibing The King of Beers’ slightly less caloric sibling while conducting a bevy of bizarre pregame rituals.

Okay, so maybe these aren’t quite as bizarre as they could be, but Bud Light doesn’t generally target much of an insane demographic. Rather, Bud Light seems to be attempting to pick up market share among the kind of people who think that buying the same kind of nachos every Sunday is zany. Still, Colts fans will undoubtedly love the horseshoe in the fridge move, and this will more than likely inspire some of your least favorite people from Indiana to giggle gleefully about this on game day.

In other news, is that a Bills fan we see actually having something to high-five about? Credits after the jump.

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