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Posts Tagged ‘Stuart Elliott’

Requiem for Stuart Elliott

Stuart Elliott Mad men

Pic via NYT reporter Stephanie Clifford

This is a guest post by Tom Siebert, agency vet and former Adweek/Mediapost reporter.

Fiends, Gossips, Backstabbers — lend me your eyes. I come to praise Stuart Elliott, not to bury him.

Figured the guy deserved as much on his last day as The New York Times’ ad industry columnist, especially after Agency Spy’s anonymous comment brigade started tossing dirt even before the body was metaphorically laid to rest in the Grey Lady’s backyard graveyard of escalating buyouts, layoffs and nudged retirements.

C’mon folks. Even among this crowd, he deserves better. Apparently the most common complaint about Stuart Elliott is that he never worked a day in the ad business, so he couldn’t really relate. This is, of course, ridiculous — does a writer need to have been a cop or killer to cover a murder? — but also misses the point.

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Stuart Elliott Takes the New York Times Buyout

Today in End of An Era news, agency PRs everywhere will no longer be pitching Stuart Elliott for coverage in The New York Times. As Elliott announced on his Facebook page this morning (and Capital New York reported), he has chosen to take early retirement via one of 100 staff buyouts after working at the paper since 1991.

In his words:

Stuart Elliott

Elliott has, of course, covered everything from campaigns to M&A in his two-plus decades with the NYT.

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New Pizza Hut Campaign Challenges Italians to Taste Sriracha

The new Pizza Hut campaign doesn’t include full credits from AOR Deutsch LA.

But the spots, which earned coverage in both Adweek and The New York Times this week, mark a change in direction for the newly rebranded company.

First, a trip to the town of Boring, Maryland with your favorite announcer Dick Vitale:

After the jump: a visit to Bland and somewhere in Italy.

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72andSunny Really Wishes You Would All Just ‘F*ck Off’

A question for the men in the audience: have you ever mentored a young person? The answer is almost certainly no, but Esquire wants to change that with the help of 72andSunny and its new “Mentoring Project.

In short, the magazine enlisted a bunch of celebrities along with three ad agencies to try and sell the virtues of the practice to its uber-sophisticated readers. These spots, which will appear in the magazine as well as on its website/social feeds and video channel, aim to “puncture [the] stuffiness” that leads so many men to sit at home rather than reaching out to the young dudes who need their wisdom.

72_Esquire_Burger

The idea is that mentoring is a bit less intimidating when framed as a simple sharing of manly pleasures. As the copy on the above ad puts it:

“That idea can seem paralyzing — like we have to be Aristotle or George Washington or something.

But you don’t need to be a philosopher or scholar, boy scout or saint. Men learn by doing. Go. Eat burgers bigger than your head. Together.”

Two more after the jump.

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Doogie Howser (Almost) Drinks Heineken Light for W+K NY

From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add “drinking beer” to his illustrious resume along with acting, singing, cooking and talking to Smurfs.

Well, sort of…

According to The New York Times and Stuart Elliott, NPH (as the cool kids call him) will help promote Heineken Light in a humorous campaign created by Wieden + Kennedy New York that includes television and online spots and a microsite: besttastinglight.com.

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J. Walter Thompson Company Is Your New JWT

JWT_150_Owl_Logo_Black

The week’s biggest spoiler to date has nothing to do with “Game of Thrones” or “Mad Men.”

Martin Sorrell of WPP dropped an extremely premature bomb during an “executive breakfast” hosted by the Wall Street Journal: JWT will once again become the J. Walter Thompson Company as part of its 150th anniversary “rebranding.”

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Post-Super Bowl Op-Ed: Dear GoDaddy, Please Stop

We continue winding down our Super Bowl XLVII ad-related coverage with an emphatic plea from Harry Woods, partner/creative director at New York-based agency, Woods Witt Dealy & Sons, which has worked with the likes of CNBC, Sundance Channel, Duracell Powermat, Cheerwine and HDMX Jam Bluetooth Speaker over the years. As the headline implies, Woods has strong feelings about GoDaddy’s latest Big Game effort. Take it away, sir.

Stop. Please just stop. Please, please, America begs you. The entire world is on its knees. You’ve got a whole year, once again, to somehow figure out how to stop being such a gigantic d-bag of a company and just knock it off.

There was hope that it wouldn’t happen again this year.

On June 12, 2012, in a New York Times Media Decoder post, Stuart Elliott proclaimed hopefully that “A ‘Grown Up’ GoDaddy Hires an Ad Agency.” Not just any agency, but a good one won the pitch to wrestle the duties of making Super Bowl spots from whoever inside the GoDaddy organization was responsible for pushing the world’s face in this yearly 30-second toilet full of sexism, bad taste, stupidity, lampshade-on-your-head-but nobody-is-laughing jokes, and rich-guy-self-indulgence that company founder Bob Parsons calls “GoDaddyesque” advertising.

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Friday Odds and Ends

-Deutsch LA and director Noam Murro (with a little help from Johnny Cash) have teamed up yet again for VW, this time showing how a hungry dog is no match for the Jetta’s keyless access (above).

-Lionsgate has launched a media agency consolidation review. link

-Nike designer Darrin Crescenzi, who created brand identity for the Livestrong campaign among several other projects, has re-imagined Game of Thrones’ sigils. link

-Former Dachis Group CSO Peter Kim has joined R/GA as managing director of business transformation. link

-Ogilvy CEO Miles Young says that brands’ emphasis these days is on harnessing ‘big data’ to get more creative. link

-Wonderful: All new Kindle Fires will be stuck with “Special Offers” aka ads. link

-Stuart Elliott at The New York Times spotlights KBS+P’s recent crowdsourcing competition. link

Tuesday Odds and Ends

-Boulder-based TDA and Epoch Films director Greg Bell have teamed up for new FirstBank work (above).

-San Francisco shop Eleven is teasing a stunt they’re launching next week for Sun Valley Tourism. link

-Shocking eMarketer report: Women embrace contextually relevant ads. link

-Twitter has issued its first-ever transparency report card. link

-Guggenheim Partners’ Dottie Mattison has replaced Richard Beckman as CEO of Adweek/Billboard parent, Prometheus Global Media. link

-Stuart Elliott at The New York Times profiles Richard Kirshenbaum and his new boutique agency, NSG/SWAT. link

-Now it’s Barclays CEO Bob Diamond who’s resigned, this time over “rate rigging.” link

-Michigan’s answer to reducing DUIs? Talking urinal cakes, of course. link

-According to a 33Across survey, 80 percent of U.S. advertisers say Facebook is less important than the rest of the web. link

-Speaking of the social network, there are now reports that Facebook and GM are in talks to rekindle their ad relationship. link

 

Reminder: Like most of you, we’re off tomorrow. Have a happy, safe July 4th and see you on Thursday!

GoDaddy Opts for Actual Agency Help

In case you didn’t get the news, after seven years of creating somewhat naughty, sometimes controversial and almost always silly advertising in-house, GoDaddy is heading in a new direction. As a result, the domain naming registrar/web-hosting company has hired Deutsch New York to handle ad efforts moving forward.

Regarding the Deutsch AOR appointment, GoDaddy SVP/CMO Barb Rechterman says in a statement, “We are teaming up with Deutsch because we think the team there ‘gets us’ and can help take Go Daddy to the next level. They understand our story and we think working with Deutsch is going to be an important step in Go Daddy’s brand evolution. Now is the time for a new era of Go Daddy advertising.”

The “new era” includes a GoDaddy marketing effort called “Inside/Out,” which was created by Deutsch NY (obviously) and is set to debut during the Olympics broadcast on NBC. The change in direction has earned the blessing of GoDaddy founder/CEO executive chairman Bob Parsons, who tells Stuart Elliott at The New York Times in a phone interview, “We’ve grown up now. We’re always going to be GoDaddy, but be GoDaddy in a different way.”

As mentioned, there was a review for GoDaddy that began with five agencies and wound down to three then the final two, though it hasn’t been disclosed yet as to who else participated.