Last we heard from Stuart Foster, which was, oh, a few months ago, the then-Goodness Mfg account planner was plugging his “Ad Geek” page on Reddit. Anyhow, the man has now moved on (but not very far) after just 11 months of service and joined the ranks at Deutsch LA as a digital strategist. Last summer, Foster joined Goodness as an account planner after a two-plus year stint at Mullen, where he again worked in the planning department on engagement and user experience for clients including JetBlue, Barnes & Noble and Century 21.
Posts Tagged ‘Stuart Foster’
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After spending over two years as planner, engagement and user experience at Mullen’s Boston office, Stuart Foster appears to be packing it up and heading to Cali to take on a post at L.A.-based Goodness Mfg (we’re checking for exact title and start date). During his time at Mullen, Foster worked for clients including JetBlue, Barnes & Noble and Century 21.
Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.