TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Stuart Smith’

Thursday Morning Stir

-WPP/GroupM agency Maxus once again lands in the news roundup as it’s now won L’Oréal’s media planning and buying account in the UK and Ireland. The contract will begin Jan 1. and is worth around £135m (approximately $216m) in billings. Maxus beat out PHD and ZenithOptimedia in the review.

-More U.K. news as former Mother creative directors Alex Holder and Oli Beale are joining Stuart Smith and Ben Moore as partners at Anomaly London. Holder and Beale will also serve as CDs.

-Twelve-year-old bi-coastal production company Harpoon Pictures has signed director Tony Franklin for commercial representation.

-Astrid van Essen will join the London office of MediaMonks, which works with the likes of Saatchi, Mother and AMV BBDO, as managing director, effective Nov. 1.

-According to Tel Aviv-based BBR Saatchi & Saatchi, there’s really no fancy presentation necessary in a new spot for the Ford Focus (above).

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

In Case You Missed It, StrawberryFrog Has Indeed Been Acquired

Looks like the price was finally right for StrawberryFrog founder/CEO Scott Goodson, who has denied rumors in recent months that his New York-based agency was for sale. Anyhow, the buyer is a company called APCO, which according to the Wall Street Journal, is a PR firm that is “known for public affairs and crisis communications. Terms of the deal were not disclosed, but speaking to WSJ, Goodson says that the acquisition “will give [StrawberryFrog] the ability to work with clients in more markets around the world.”

As one would expect, U.K marketing writer Stuart Smith, who of course caught Goodson’s ire last fall when he penned a piece suggesting a potential Frogpond sale, has plenty to say about APCO’s purchase of the agency. You can read all about it here.

D-Wade Toys with Technology in Latest ‘Dominate’ Ad

The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrades that have been made to his game shoes and testing them in H’s state-of-the-art obstacle course.

What is the objective behind this whole mission/campaign, besides obviously selling the sneaker? It’s about D-Wade bringing the championship rings back to Miami–though that’s as far-fetched an idea as a hoverboard if the Heat keep losing to Boston like they have been. Noam Murro once again gets behind the camera for this clip–which marks one of  W+K New York’s last creative efforts during the Austria/Proudfoot era–and Trent Reznor‘s cohort, Atticus Ross, returns to compose the score.

Full credits after the jump.

Read more