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Posts Tagged ‘Study’

Dutch Agency Promotes ’99 Days of Freedom’ in Response to Facebook Mood Experiment

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The Netherlands’ Just (part of the Dutch Digital Agencies network) recently made global news because of a non-profit initiative called “99 Days of Freedom” designed to encourage everyone to avoid Facebook for that long.

Why would creatives do something so drastic?

It’s not such a big deal, really: all you have to do to join the experiment is throw up a “99 Days …” logo as your profile photo and refrain from liking, sharing, commenting, trolling, or even using the site to check up on your ex’s family for a little over three months.

So…who’s in?

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You Will Now Have to Use Snapchat Because Teenagers

Top-Snapchat-BrandsThree years ago, Snapchat took social media by storm.

The thought of sending pictures and text that would “disappear” after only seconds of viewing appealed to tech addicts but raised some questions about privacy.

Even the FBI got in the mix.

However, that didn’t stop brands from looking into the possibility of Snapchat helping give them a leg up on the competition, despite its ne’er-do-well intrigue. Now, an interesting study from Business Insider proves that the ballyhoo may have been a smoke screen for the app’s true (hidden) purpose: brand equity.

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Social Media Advertising Still On the Rise, Despite What We Think

Social-Media-Ads

Questions: does social media advertising work? Not so much! Will growth in digital spending slow down while traditional media recovers from a couple of years spent in the wilderness? Slightly!

And yet, much to the chagrin of those studies (one of which may have been “deeply flawed”), readers of Ad Age now say that social media is “cautiously” on the rise. It was the pub’s fifth “major survey of market attitudes” toward social media.

We’ve got your results after the jump.

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STUDY: Social Media Advertising Doesn’t Work So Well

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Yesterday, we brought you the story of a well-off British gent discussing how WPP’s GroupM will double its Twitter advertising budget to $100 million for 2014.

Today in what may seem like an attempt to show him up, Gallup released its latest study into the wild. It tells the world something the rest of us have known for years: Social media advertising is as good as flushing $100 bills down the toilet.

Here’s why those Benjamins are swirling down the drain.

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