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Posts Tagged ‘Sue Ellen Clair’

Kia’s Super Bowl Clan Returns for Another Joyride

With everyone’s Cannes hangover slowly subsiding it seems (does seem rather quiet, today), let’s try to provide some sort of energy boost with this new spot from David & Goliath for Kia, which serves a sequel to the automaker’s “Joyride Dream” Super Bowl ad from 2010 and features those playful characters including Yo Gabba Gabba‘s Muno once again.

The four cuddly creatures are no less adventurous on this go-around–which again promotes the Kia Sorento–as they soak up mountain views, crash a pool party, entice a bear and even enjoy some line dancing during their travels. The idea the basically the same, though the music is obviously different, as D&G subs The Heavy’s overplayed “How You Like Me Now” with the less immediate mod/garage stylings of Those Darlins and their tune, “Red Light Love.” Will it catch on and invade our head space, for better or worse, like The Heavy’s track did? Probably not. Credits after the jump.

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John Cameron Mitchell Takes Turn in Dior’s Directing Chair

Anonymous Content along with Hedwig and the Angry Inch director John Cameron Mitchell recently put together a six-minute promo for one of the staple brands in the fashion world, Dior. The spot is entitled “Lady Grey London,” and takes you on a night out in London with Lady Dior as she basically bewitches all of the men around her with her beauty and Dior swagger.

X-Men‘s Magneto, aka Ian McKellen, must have had a blast on this one. I wonder how many takes it took to get the scene of him with his legs on Lady Dior’s shoulders. Oh boy! If you notice, he’s wearing a blanket on his lap. Haha, enough said.

Mitchell wrote the script and worked closely with Dior’s in-house creative group over a few weeks to complete the concept. Like all Dior campaigns, whether it’s the Marion Cotillard piece we covered or David Lynch‘s 16-minute epic, they don’t know the meaning of a standard :30 spot though, we’re talking about Dior here. They have the piggy bank to produce full-length movies if they wanted. Credits after the jump.

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