-If you have about nine minutes to spare, here are your Cannes, Day 2 highlights, which include OMD Australia (Sydney) and O&M Amsterdam picking up Media Agency of the Year and Media Grand Prix awards, respectively. link

-In cased you missed it at Cannes, Creativeland Asia launched a new “creative experiential learning program” called “Soultripin,” which begins in the motherland (above). link

-WPP Digital unit Possible and Google-owned Wildfire have formed a strategic alliance for a global rollout of the latter’s Social Marketing Suite for Enterprises.

-Sid Lee has been appointed as global marketing agency for luxury villa (sounds redundant, no?) rental company, Luxury Retreats.

-Talent/production support services company Talent Partners has hired Sue Renaldo as director of operations.

-NYC-based shop Sub Rosa has been named AOR for color/color systems brand Pantone, marking the first such appointment by the latter in over six years.