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Posts Tagged ‘Summer Allgyer’

INSA Creates ‘Make Your Own Way’ Gif-fiti for Dwyane Wade, Li-Ning

Dwyane Wade and shoe brand Li-Ning, who partnered up last year, commissioned renowned British street artist INSA to create a “Make Your Own Way” mural bringing the Miami Heat star’s philosophy to life. But INSA didn’t just stop at creating the 30 x 20 foot mural, utilizing red, white, and black — the predominant colors used for Wade’s Overtown shoe. He created an animated gif of the mural, which he calls “gif-fiti.”

The unveiling of the mural, located in the Art District of Miami, was timed to coincide with the launch of Wade’s Li-Ning sneaker Way of Wade 2.0: Overtown, as well as Art Basel. Both Wade and INSA were happy to work together on the project. Wade said INSA “was a natural fit for Li-Ning Way of Wade as his style is bold and unique.”

INSA, meanwhile, claims that Wade’s “Make Your Own Way” message really resonates with him. “Wade is carving his own path and that resonates with me. I feel like I have lived my life the same way,” said the artist.

Creative agency Zambezi, put together a 2:34 video documenting the creation of the mural and subsequent gif, (featured above). It’s a really interesting look at INSA and his process, offering insights not only into this particular piece but into INSA’s outlook and philosophy. He begins by explaining how making .gifs really brought back vitality to his work at a time when he was growing tired of standard graffiti murals. If you’re at all interested in INSA or street art, it’s well worth the time. While “gif-fiti” is a new one to me — and I have to admit I was a bit skeptical about it — INSA is doing intriguing things with it, bringing his art to life in ways otherwise impossible, while exposing his work to an entirely new audience.

INSA’s “Make Your Own Way” gif will go live on Brand Wade’s Instagram page today at noon. And if you’re in Miami you can find the mural at 286 NW 29th St and 3rd Avenue, Wynwood Miami, Fl 33137.  Read more

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Ashton Kutcher Demonstrates ‘Acting Range,’ Looks for Love with Popchips

And now, a riddle: What do each of the men in the above dating video have in common? Stumped? Well, you’ll never believe this, but they’re all actually Two and a Half Men star and former Mr. Demi Moore, Ashton Kutcher! Oh, the headline of the article and the title of the video gave it away? Well, the press release we were sent along with this video said, “Viewers won’t believe it’s Ashton until they see his cameo!” We deeply apologize for ruining the surprise.

From L.A.-based agency Zambezi comes a series on online video spots advertising fake dating site WorldWideLovers.com. Interested viewers who follow the URL will actually find themselves at Popchips’ Facebook page, where a custom web app allows users to send personalized messages to their Facebook friends from each of Kutcher’s exaggerated stereotypes alter-egos. You can send a greeting from Raj, a 39-year-old Bollywood director, Nigel, a 24-year-old hippie stoner, Daryl, a German fashionista of unknown age, and Swordfish, a 29-year-old biker dude with a beard.

The “Play Matchmaker” campaign from Popchips follows last year’s popular and similarly vexing effort “Who Wants to be Ashton Kutcher’s VP?” where fans applied for a one-year gig and $50K salary to join Kutcher’s entourage. Watch each of the character’s personalized digital shorts on Popchips’ YouTube page. Credits after the jump.

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