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Posts Tagged ‘Susan Credle’

Leo Burnett Celebrates ‘HappiMess’ for Delta Faucets

Leo Burnett has a new campaign for Delta Faucets introducing the portmanteau “HappiMess” to describe the joy of using Delta’s products to wash away fun messes.

The 30-second anthem ad features a variety of messy situations highlighting Delta’s different faucets. A woman clears a collection of dirty dishes at a dinner party and washes them in her Delta kitchen faucet; children play in a garden and are then ushered inside for a bath; a father and daughter enjoy a muddy hike and then the father washes his hands with a motion sensor faucet; a woman gets blasted with colored powders on a color run and returns to take a shower. “When Delta bath, toilet, shower and faucet innovations make getting clean just as beautiful as getting dirty, that’s HappiMess,” the voiceover intones. As The New York Times points out, the tagline is similar to children’s bath bubble brand Mr. Bubble’s, “Makes getting clean almost as much fun as getting dirty!” Only Leo Burnett aims to translate the idea for adults.

“When you think back to when you were a kid, getting messy in the garden, or baking and getting flour all over you were always considered to be a great things,” Leo Burnett Creative Director Jo Shoesmith told The New York Times. “But for adults, getting sweaty going for a run, or going on a mud run or a color run — those also are moments in life that people love and Delta plays a role in that, because where there’s a mess you need to be cleaned up.”

The campaign, which also features print and digital components, also marks the first time the brand is advertising the whole brand rather than a single product, according to Catherine Roper, director of brand marketing for Delta Faucet. It aims to celebrate the product innovations — such as the detachable shower head with temperature indicator, and motion sensor touch-free faucet — but these can be easy to miss over the course of the ad. Stick around for credits after the jump. Read more

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VCU Brandcenter’s Campaign for AICP Show Asks, ‘Where Have the Coke and Hookers Gone?’

Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.

The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5′s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.

“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.

Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump. Read more

Wednesday Morning Stir

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-The Cannes Lions folks have started naming 2014 jury presidents. This year’s judging leadership includes DDB Worldwide CCO Amir Kassaei for Film, Y&R global CEO David Sable for Creative Effectiveness and Leo Burnett USA CCO Susan Credle for Promo & Activation. link

-L.A.-based commercial production company Biscuit Filmworks has added Matt Dilmore to its directorial roster.

-Nebraskan family-run seed company  Hoegemeyer Hybrids has tapped Minneapolis-based agency broadhead to serve as its agency of record.

-The Ipswich, Mass. distiller of Privateer American Rum, which puts out Silver Reserve and True American Amber lines, has named Boston-based Forge Worldwide as its agency of record.

-The 55th annual CLIO Awards, which will take place on Oct. 1, is now open for entries and full jury members have been announced. link

-While we’re on the awards tip, Barton F. Graf9000 founder Gerry Graf will serve as 2014 AICP Next Awards judging chair as well as MC of the AICP Next Awards presentation

Thursday Odds and Ends

-Hey, look, we were on to something with the LBi/MRY tips! Ten days ago, we posted this: “Anyways, back to LBi. Judging from today’s news, it appears tipsters were on to something regarding a merger, though it appears they were alluding to something albeit on a more local (NY) level. As recently as last Friday, we were getting tips like this: ‘Announcement is coming Feb 28th at Marquee NYC of the new agency rebrand. Unfortunately [there] is no rebrand. LBi NY is assuming the name of Mr Youth and LBi NY as you know it won’t exist anymore. CEO will be MRY’s Matt Britton and CCO will be Cedric Devitt, who will also see the other American offices. Judith Carr will be the office’s president. And since Razorfish and Digitas fall under Publicis like the new Mr Youth does, rumor has it that the new Mr Youth will be partnering with Digitas on future business.’” Anyhow, now AdAge has the “scoop” and clarification on the rather muddled matter.

-Talk about ballsy/awesome. VFX artist/designer Frank Jonen called out client Fitness SF, which allegedly stiffed him on payment, via a takeover of the latter’s own website. link

-RPA extends its “Honda Loves You Back” campaign for Valentine’s Day by teaming up with Honda Associates to respond in real-time to fans with a personalized valentine via Facebook, Twitter and Instagram.

-The AICP has launched its campaign film for the 2013 AICP Show (above), which features industry notables like Susan Credle, David Lubars and Tor Myhren revealing their reactions to a “booyah!” moment (here’s to you, ESPN’s Stuart Scott). You can also check out the AICP Next Awards film here.

-Former agency art director-turned-clothing designer Andrew “Atslopes” Thompson has paid tribute to Beyonce and Jay-Z on Valentine’s Day via new t-shirt/sweatshirt gear. link

-Publicis Groupe posted its 2012 results, which include 13.7 percent and 22.8 percent growth in revenue and net income, respectively. link

-Jeff Freedman, founder of Boston-based agency Small Army, offers some quick “relationship advice” on V-Day for clients, colleagues and marketers. link

-Contextual tech firm Vibrant Media welcomed former Undertone and Weather Channel exec James Coraci as VP of sales, Detroit.

-Culver City, CA-based agency Threshold Interactive claims to have orchestrated “the first brand represented rip of the now infamous Harlem Shake,” starring Herbie Hot Pocket. link; link

‘Team Sprint’ Debuts First Work, Starring Kevin Durant

Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine Kevin Durant, the mobile game “Doodle Jump” and highlighted Sprint’s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:

Agency: Team Sprint, Digitas & Leo Burnett

Chief Creative Officer: Susan Credle

Creative Director: Michael Boychuck, Kevin Drew Davis, Mark Moll

Executive Producer: Chris Rossiter

Producer: Bryan Litman

Account: Vanessa Mackey and Melissa Wolf

Production Company: Smuggler

Director: Randy Krallman

VFX/SPX: Mass Market

Editorial: Whitehouse Post

Editor: Matthew Wood

Director of Photography: Brian Newman

Wednesday Odds and Ends

-PMH and fellow Minneapolis-based operation Pixel Farm collaborate on a new campaign for Mattel’s Barbie (above). link

-GigaOM and paidContent have now joined forces. link

-Anomaly is opening up shop in Toronto. link

-Have you seen Google’s Chrome for Android beta clip yet? link

-Susan Credle, Pete Favat and Andrew Keller are among the familiar names in the 2012 AICP Show Curatorial Committee. link

-Carter Murray is taking over for Tom Sebok as Y&R New York CEO. As part of Y&R global CEO David Sable‘s restructuring of the Big Apple branch, BrandBuzz will also be merged back into Y&R NY and Wunderman Seattle’s Sean Howard will be moving to the NY office to serve as GM.

-Publicis & Hal Riney and Mullen are the final two combatants for the U.S. Cellular biz. link

-Lee Clow and other L.A. agency folks share the spotlight in a pub called Our South Bay. link

-McDonald’s shamrock shake is going national. link

-Viacom and Amazon are close to forming an alliance against Netflix, too. link

Animated Leo Burnett Tells Agency “When to Take My Name Off the Door”

On December 1, 1967, Leo Burnett made the above speech to his entire Chicago office. Less than four years later, a heart attack took Burnett’s life. He was 79 years old.

But, should you stroll by 35 W. Wacker Drive, a tall skyscraper bordering the Chicago River to the south, you will still see Leo Burnett’s iconic signature near the building’s main entrance. In 2010, Leo Burnett (the agency) celebrated its 75th anniversary, and not long after, Sao Paulo-based animation and design studio Lobo marked the occasion with the above video in tribute to Burnett’s legacy and his iconic speech. Hey, it even includes those giant black pencils, a reference to the “reaching for the stars” logo, and those “goddamn” apples, three symbols still very much present in Burnett’s agency marketing tactics.

Now, before you commenters get all up in arms about whether or not the agency is, in fact, honoring its namesake with the latest work for Allstate or (insert client here), turn your focus toward critiquing the video first. Nice job, Lobo, and who knows, maybe Leo CCO Susan Credle will soon start demanding that the above clip be played on an hourly loop on all of 35 W. Wacker’s TVs.

Tuesday Morning Stir

-Super Bowl XLVI spots are all sold out. Sorry, slackers. link

-Nick Law, David Sable and Susan Credle are among the names headlining the judging panel for the Facebook Studio Awards. link

-Did Google violate its own guidelines with a sponsored post campaign? link

-Weight Watchers released behind-the-scenes footage of its new, Saatchi & Saatchi-created “play” campaign. link

-Cheil and street artist Notasso promote Samsung’s Galaxy Note (above). link

-Meet Ryan Seacrest, the future of media. link

 

Norman, Reilly, Credle Among 2011 One Show Jury

It fell through the cracks last week, but what the hell,  in case you haven’t heard and are interested, we have the list of who’s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center’s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who’ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show deadline entry is Jan. 31.

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