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<title>Susan Credle - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Thursday Odds and Ends</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://player.vimeo.com/video/59684240?byline=0&amp;color=0093d0"></iframe></p>
<p>-Hey, look, we were on to something with the LBi/MRY tips! Ten days ago, we <a href="http://www.mediabistro.com/agencyspy/rokkan-expands-to-l-a-chicago-welcomes-back-carley-as-ecd_b44087" target="_blank">posted this</a>: &#8220;Anyways, back to LBi. Judging from today’s news, it appears tipsters were on to something regarding a merger, though it appears they were alluding to something albeit on a more local (NY) level. As recently as last Friday, we were getting tips like this: &#8216;Announcement is coming Feb 28th at Marquee NYC of the new agency rebrand. Unfortunately [there] is no rebrand. LBi NY is assuming the name of Mr Youth and LBi NY as you know it won’t exist anymore. CEO will be MRY’s <strong><a href="http://www.mediabistro.com/Matt-Britton-profile.html">Matt Britton</a></strong> and CCO will be <strong><a href="http://www.mediabistro.com/Cedric-Devitt-profile.html">Cedric Devitt</a></strong>, who will also see the other American offices. <strong><a href="http://www.mediabistro.com/Judith-Carr-profile.html">Judith Carr</a></strong> will be the office’s president. And since Razorfish and Digitas fall under Publicis like the new Mr Youth does, rumor has it that the new Mr Youth will be partnering with Digitas on future business.&#8217;&#8221; Anyhow, now <em>AdAge </em><a href="http://adage.com/article/agency-news/twist-digitas-lbi-merger-lbi-merge-mry-u-s/239812/" target="_blank">has the &#8220;scoop&#8221;</a> and clarification on the rather muddled matter.</p>
<p>-Talk about ballsy/awesome. VFX artist/designer <strong><a href="http://www.mediabistro.com/Frank-Jonen-profile.html">Frank Jonen</a></strong> called out client Fitness SF, which allegedly stiffed him on payment, via a takeover of the latter&#8217;s own website. <a href="http://www.thedenveregotist.com/news/national/2013/february/14/agency-replaces-client-site-message-calling-them-souless-dicks-after-" target="_blank">link</a></p>
<p>-RPA extends its &#8220;Honda Loves You Back&#8221; campaign for Valentine&#8217;s Day by teaming up with Honda Associates to respond in real-time to fans with a personalized valentine via <a href="http://www.facebook.com/Honda" target="_blank">Facebook</a>, <a href="http://www.twitter.com/honda" target="_blank">Twitter </a>and<a href="http://instagram.com/honda" target="_blank"> Instagram</a>.</p>
<p>-The AICP has launched its campaign film for the 2013 AICP Show (above), which features industry notables like <strong><a href="http://www.mediabistro.com/Susan-Credle-profile.html">Susan Credle</a></strong>, <strong><a href="http://www.mediabistro.com/David-Lubars-profile.html">David Lubars</a></strong> and <strong><a href="http://www.mediabistro.com/Tor-Myhren-profile.html">Tor Myhren</a></strong> revealing their reactions to a &#8220;booyah!&#8221; moment (here&#8217;s to you, ESPN&#8217;s <strong><a href="http://www.mediabistro.com/Stuart-Scott-profile.html">Stuart Scott</a></strong>). You can also check out the AICP Next Awards film <a href="https://www.youtube.com/watch?v=wut2GPj_lzo&amp;list=UU_6Si0cLwFJVTEv5rH7kSuA&amp;index=3" target="_blank">here</a>.</p>
<p>-Former agency art director-turned-clothing designer Andrew &#8220;Atslopes&#8221; Thompson has paid tribute to Beyonce and Jay-Z on Valentine&#8217;s Day via new t-shirt/sweatshirt gear. <a href="http://shop.atslopes.com/" target="_blank">link</a></p>
<p>-Publicis Groupe posted its 2012 results, which include 13.7 percent and 22.8 percent growth in revenue and net income, respectively. <a href="http://www.cnbc.com/id/100458980" target="_blank">link</a></p>
<p>-<strong><a href="http://www.mediabistro.com/Jeff-Freedman-profile.html">Jeff Freedman</a></strong>, founder of Boston-based agency Small Army, offers some quick &#8220;relationship advice&#8221; on V-Day for clients, colleagues and marketers. <a href="http://smallarmyjeff.wordpress.com/2013/02/14/relationship-advice/" target="_blank">link</a></p>
<p>-Contextual tech firm Vibrant Media welcomed former Undertone and Weather Channel exec <strong><a href="http://www.mediabistro.com/James-Coraci-profile.html">James Coraci</a></strong> as VP of sales, Detroit.</p>
<p>-Culver City, CA-based agency Threshold Interactive claims to have orchestrated &#8220;the first brand represented rip of the now infamous Harlem Shake,&#8221; starring Herbie Hot Pocket. <a href="http://www.youtube.com/watch?v=BpWWEZ87koI&amp;feature=youtu.be" target="_blank">link</a>; <a href="https://www.facebook.com/hotpockets?fref=ts" target="_blank">link</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/thursday-odds-and-ends-185_b44679#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/thursday-odds-and-ends-185_b44679</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[David Lubars]]></category>
		<category><![CDATA[Frank Jonen]]></category>
		<category><![CDATA[James Coraci]]></category>
		<category><![CDATA[Jeff Freedman]]></category>
		<category><![CDATA[Susan Credle]]></category>
		<category><![CDATA[Tor Myhren]]></category>
		<category><![CDATA[​Stuart Scott]]></category>
<pubDate>Thu, 14 Feb 2013 16:35:01 +0000</pubDate>
  
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<title>&#8216;Team Sprint&#8217; Debuts First Work, Starring Kevin Durant</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/-iEUOwII26k?version=3&amp;feature=player_profilepage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/-iEUOwII26k?version=3&amp;feature=player_profilepage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Nearly three months after <a href="http://www.mediabistro.com/agencyspy/we-hear-is-goodby-losing-sprint_b26661" target="_blank">picking up the baton</a> for the wireless carrier from GS&amp;P, &#8220;Team Sprint&#8221;&#8211;aka Digitas and Leo Burnett&#8211;have created their first work for the brand. In case you didn&#8217;t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine <strong><a href="http://www.mediabistro.com/Kevin-Durant-profile.html">Kevin Durant</a></strong>, the mobile game &#8220;Doodle Jump&#8221; and highlighted Sprint&#8217;s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:</p>
<p>Agency: Team Sprint, Digitas &amp; Leo Burnett</p>
<p>Chief Creative Officer: <strong><a href="http://www.mediabistro.com/Susan-Credle-profile.html">Susan Credle</a></strong></p>
<p>Creative Director: <strong><a href="http://www.mediabistro.com/Michael-Boychuck-profile.html">Michael Boychuck</a></strong>, <strong><a href="http://www.mediabistro.com/Kevin-Drew-Davis-profile.html">Kevin Drew Davis</a></strong>, <strong><a href="http://www.mediabistro.com/Mark-Moll-profile.html">Mark Moll</a></strong></p>
<p>Executive Producer: <strong><a href="http://www.mediabistro.com/Chris-Rossiter--profile.html">Chris Rossiter </a></strong></p>
<p>Producer: <strong><a href="http://www.mediabistro.com/Bryan-Litman-profile.html">Bryan Litman</a></strong></p>
<p>Account: <strong><a href="http://www.mediabistro.com/Vanessa-Mackey-profile.html">Vanessa Mackey</a></strong> and <strong><a href="http://www.mediabistro.com/Melissa-Wolf-profile.html">Melissa Wolf</a></strong></p>
<p>Production Company: Smuggler</p>
<p>Director: <strong><a href="http://www.mediabistro.com/Randy-Krallman-profile.html">Randy Krallman</a></strong></p>
<p>VFX/SPX: Mass Market</p>
<p>Editorial: Whitehouse Post</p>
<p>Editor: <strong><a href="http://www.mediabistro.com/Matthew-Wood-profile.html">Matthew Wood</a></strong></p>
<p>Director of Photography: <strong><a href="http://www.mediabistro.com/Brian-Newman-profile.html">Brian Newman</a></strong></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/team-sprint-debuts-first-work-starring-kevin-durant_b30028#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/team-sprint-debuts-first-work-starring-kevin-durant_b30028</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Brian Newman]]></category>
		<category><![CDATA[Bryan Litman]]></category>
		<category><![CDATA[Chris Rossiter]]></category>
		<category><![CDATA[Kevin Drew Davis]]></category>
		<category><![CDATA[Kevin Durant]]></category>
		<category><![CDATA[Mark Moll]]></category>
		<category><![CDATA[Matthew Wood]]></category>
		<category><![CDATA[Melissa Wolf]]></category>
		<category><![CDATA[Michael Boychuck]]></category>
		<category><![CDATA[Randy Krallman]]></category>
		<category><![CDATA[Susan Credle]]></category>
		<category><![CDATA[Vanessa Mackey]]></category>
<pubDate>Fri, 02 Mar 2012 10:33:36 +0000</pubDate>
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<title>Wednesday Odds and Ends</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/RExm5TqcfcM?feature=player_embedded"></iframe></p>
<p>-PMH and fellow Minneapolis-based operation Pixel Farm collaborate on a new campaign for Mattel&#8217;s Barbie (above). <a href="http://www.hifrompixelfarm.com/barbie/" target="_blank">link</a></p>
<p>-GigaOM and paidContent have now joined forces. <a href="http://paidcontent.org/article/419-gigaom-and-paidcontent-join-forces/" target="_blank">link</a></p>
<p>-Anomaly is opening up shop in Toronto. <a href="http://www.marketingmag.ca/news/agency-news/anomaly-to-open-toronto-office-45834" target="_blank">link</a></p>
<p>-Have you seen Google&#8217;s Chrome for Android beta clip yet? <a href="http://googleblog.blogspot.com/2012/02/introducing-chrome-for-android.html" target="_blank">link</a></p>
<p>-<strong><a href="http://www.mediabistro.com/Susan-Credle-profile.html">Susan Credle</a></strong>, <strong><a href="http://www.mediabistro.com/Pete-Favat-profile.html">Pete Favat</a></strong> and <strong><a href="http://www.mediabistro.com/Andrew-Keller-profile.html">Andrew Keller</a></strong> are among the familiar names in the 2012 AICP Show Curatorial Committee. <a href="http://www.aicp.com/#/news_and_views/news_from_aicp/201202080/" target="_blank">link</a></p>
<p>-<strong><a href="http://www.mediabistro.com/Carter-Murray-profile.html">Carter Murray</a></strong> is taking over for <strong><a href="http://www.mediabistro.com/Tom-Sebok-profile.html">Tom Sebok</a></strong> as Y&amp;R New York CEO. As part of Y&amp;R global CEO <strong><a href="http://www.mediabistro.com/David-Sable-profile.html">David Sable</a></strong>&#8216;s restructuring of the Big Apple branch, BrandBuzz will also be merged back into Y&amp;R NY and Wunderman Seattle&#8217;s Sean Howard will be moving to the NY office to serve as GM.</p>
<p>-Publicis &amp; Hal Riney and Mullen are the final two combatants for the U.S. Cellular biz. <a href="http://www.adweek.com/news/advertising-branding/two-finalists-us-cellular-agency-search-138112" target="_blank">link</a></p>
<p>-<strong><a href="http://www.mediabistro.com/Lee-Clow-profile.html">Lee Clow</a></strong> and other L.A. agency folks share the spotlight in a pub called <em>Our South Bay. </em><a href="http://oursouthbay.com/February-March-2012/The-Real-Mad-Men-and-Women-of-the-South-Bay/" target="_blank">link</a></p>
<p>-McDonald&#8217;s shamrock shake is going national. <a href="http://money.cnn.com/2012/02/08/news/companies/mcdonalds_shamrock_shake/index.htm?iid=HP_LN" target="_blank">link</a></p>
<p>-Viacom and Amazon are close to forming an alliance against Netflix, too. <a href="http://consumerist.com/2012/02/viacom-amazon-are-close-to-combining-powers-against-netflix-in-video-service-deal.html" target="_blank">link</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/wednesday-odds-and-ends-142_b29215#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/wednesday-odds-and-ends-142_b29215</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Andrew Keller]]></category>
		<category><![CDATA[Carter Murray]]></category>
		<category><![CDATA[David Sable]]></category>
		<category><![CDATA[Lee Clow]]></category>
		<category><![CDATA[Pete Favat]]></category>
		<category><![CDATA[Susan Credle]]></category>
		<category><![CDATA[Tom Sebok]]></category>
<pubDate>Wed, 08 Feb 2012 16:17:07 +0000</pubDate>
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<title>Animated Leo Burnett Tells Agency &#8220;When to Take My Name Off the Door&#8221;</title>
<description><![CDATA[<p><object width="500" height="350"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=29723817&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://vimeo.com/moogaloop.swf?clip_id=29723817&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>On December 1, 1967, <strong><a href="http://www.mediabistro.com/Leo-Burnett-profile.html">Leo Burnett</a></strong> made <a href="http://www.brandingstrategyinsider.com/2007/10/great-moments-3.html">the above speech</a> to his entire Chicago office. Less than four years later, a heart attack took Burnett&#8217;s life. He was 79 years old.</p>
<p>But, should you stroll by 35 W. Wacker Drive, a tall skyscraper bordering the Chicago River to the south, you will still see Leo Burnett&#8217;s iconic signature near the building&#8217;s main entrance. In 2010, Leo Burnett (the agency) celebrated its 75th anniversary, and not long after, Sao Paulo-based animation and design studio <a href="http://lobo.cx/en/info/">Lobo</a> marked the occasion with the above video in tribute to Burnett&#8217;s legacy and his iconic speech. Hey, it even includes those giant black pencils, a reference to the &#8220;reaching for the stars&#8221; logo, and those &#8220;goddamn&#8221; apples, three symbols still very much present in Burnett&#8217;s <a href="http://www.leoburnett.com/">agency marketing tactics</a>.</p>
<p>Now, before you commenters get all up in arms about whether or not the agency is, in fact, honoring its namesake with the latest work for Allstate or (insert client here), turn your focus toward critiquing the video first. Nice job, Lobo, and who knows, maybe Leo CCO <strong><a href="http://www.mediabistro.com/Susan-Credle-profile.html">Susan Credle</a></strong> will soon start demanding that the above clip be played on an hourly loop on all of 35 W. Wacker&#8217;s TVs.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/animated-leo-burnett-tells-agency-when-to-take-my-name-off-the-door_b28224#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/animated-leo-burnett-tells-agency-when-to-take-my-name-off-the-door_b28224</link>
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		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Susan Credle]]></category>
<pubDate>Tue, 17 Jan 2012 11:39:28 +0000</pubDate>
</item>
<item>
<title>Tuesday Morning Stir</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/hJiUcUrBHb4?feature=player_embedded"></iframe></p>
<p>-Super Bowl XLVI spots are all sold out. Sorry, slackers. <a href="http://online.wsj.com/article/SB10001424052970203899504577130940265401370.html?utm_source=VITRO+%28formerly+SKINNY%29+Daily+Links&amp;utm_campaign=6992abc3a4-2_7_112_7_2011&amp;utm_medium=email" target="_blank">link</a></p>
<p>-<strong><a href="http://www.mediabistro.com/Nick-Law-profile.html">Nick Law</a></strong>, <strong><a href="http://www.mediabistro.com/David-Sable-profile.html">David Sable</a></strong> and <strong><a href="http://www.mediabistro.com/Susan-Credle-profile.html">Susan Credle</a></strong> are among the names headlining the judging panel for the <a href="http://www.mediabistro.com/agencyspy/ad-pros-fancy-a-facebook-award-for-your-mantle_b26581" target="_blank">Facebook Studio Awards</a>. <a href="http://www.adweek.com/news/technology/facebook-picks-judges-ad-awards-137298" target="_blank">link</a></p>
<p>-Did Google violate its own guidelines with a sponsored post campaign? <a href="http://searchengineland.com/googles-jaw-dropping-sponsored-post-campaign-for-chrome-106348" target="_blank">link</a></p>
<p>-Weight Watchers released behind-the-scenes footage of its new, Saatchi &amp; Saatchi-created &#8220;play&#8221; campaign. <a href="http://www.campaignlive.co.uk/bulletin/campaign_daily_fix/article/1110452/behind-scenes-weight-watchers-play-campaign/" target="_blank">link</a></p>
<p>-Cheil and street artist Notasso promote Samsung&#8217;s Galaxy Note (above). <a href="http://www.adverblog.com/2012/01/03/samsung-galaxy-note-goes-street/" target="_blank">link</a></p>
<p>-Meet <strong><a href="http://www.mediabistro.com/Ryan-Seacrest-profile.html">Ryan Seacrest</a></strong>, the future of media. <a href="http://tech.fortune.cnn.com/2012/01/03/ryan-seacrest-future-media/?iid=HP_LN" target="_blank">link</a></p>
<p>&nbsp;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/tuesday-morning-stir-99_b27610#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/tuesday-morning-stir-99_b27610</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[David Sable]]></category>
		<category><![CDATA[Nick Law]]></category>
		<category><![CDATA[Ryan Seacrest]]></category>
		<category><![CDATA[Susan Credle]]></category>
<pubDate>Tue, 03 Jan 2012 09:42:09 +0000</pubDate>
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<title>Norman, Reilly, Credle Among 2011 One Show Jury</title>
<description><![CDATA[<p><a href="http://www.mediabistro.com/agencyspy/files/2011/01/one-show-golden-pencil.jpg"><img class="aligncenter size-full wp-image-13160" title="one show golden pencil" src="http://www.mediabistro.com/agencyspy/files/2011/01/one-show-golden-pencil.jpg" alt="" /></a></p>
<p>It fell through the cracks last week, but what the hell,  in case you haven&#8217;t heard and are interested, we have the list of who&#8217;s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center&#8217;s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who&#8217;ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show <a href="http://www.enteroneshow.org/" target="_blank">deadline entry</a> is Jan. 31.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/norman-reilly-credle-among-2011-one-show-jury_b13158#more-13158" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/norman-reilly-credle-among-2011-one-show-jury_b13158#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/norman-reilly-credle-among-2011-one-show-jury_b13158</link>
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		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Andreas Dahlqvist]]></category>
		<category><![CDATA[Anuja Chauhan]]></category>
		<category><![CDATA[Brian DiLorenzo]]></category>
		<category><![CDATA[Danny Robinson]]></category>
		<category><![CDATA[David Baldwin]]></category>
		<category><![CDATA[Duncan Marshall]]></category>
		<category><![CDATA[Ellen Steinberg]]></category>
		<category><![CDATA[Eugene Cheong]]></category>
		<category><![CDATA[Gerard Caputo]]></category>
		<category><![CDATA[Ian Grais]]></category>
		<category><![CDATA[Jae Goodman]]></category>
		<category><![CDATA[James Clunie]]></category>
		<category><![CDATA[Jason Norcross]]></category>
		<category><![CDATA[Jeff Kling]]></category>
		<category><![CDATA[Joe Staples]]></category>
		<category><![CDATA[Joeri Vandenbroeck]]></category>
		<category><![CDATA[John Butler]]></category>
		<category><![CDATA[John Norman]]></category>
		<category><![CDATA[Jordan Doucette]]></category>
		<category><![CDATA[Lance Jensen]]></category>
		<category><![CDATA[Lance Martin]]></category>
		<category><![CDATA[Paul Venables]]></category>
		<category><![CDATA[Rob Reilly]]></category>
		<category><![CDATA[Steve Back]]></category>
		<category><![CDATA[Susan Credle]]></category>
		<category><![CDATA[Ted Royer]]></category>
		<category><![CDATA[Tore Woll]]></category>
		<category><![CDATA[William Gellner]]></category>
<pubDate>Mon, 24 Jan 2011 16:06:06 +0000</pubDate>
</item>

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