This week brings us the latest in TDA_Boulder‘s series of shorts for client FirstBank.
The campaign, directed by the Perlorian Brothers of LA production company MJZ, highlights the always-relevant disconnect between the Amish community and the modern world in order to promote the client’s new mobile app, which allows for the remote and super-convenient paying of bills.
Here’s your protagonist reflecting on the number of expenses he may now resolve without having to visit the real world in “Manure Bill”:
The campaign will run across all broadcast networks and various summer cable summer programs (and yes, that includes Amish Mafia).
Credits and previous spots after the jump.