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Posts Tagged ‘Susan Kirson’

Miller Lite Adds Celebrities to Your Crew

Three guys walk into a bar with The Hangover‘s Ken Jeong. That’s all you need, because Jeong will take care of the rest with his ridiculous facial expressions. No punchlines necessary. Give him a pig and a cabana, and he’ll deliver the goods. Even though Miller Lite makes terrible beer, their new campaign from Saatchi & Saatchi, which also features Roots/Late Night with Jimmy Fallon drummer Questlove and UFC Hall of Famer Chuck Liddell, provides a blueprint for integrating celebrities into advertisements. It’s easy and boring to let John Krasinski do voice-over work for a Coke commercial, but with a little thought and some strong writing, you can get Ken Jeong into a cowboy costume.

Liddell may be irrelevant to the public at this point in his career, but Jeong and Questlove are recognizable and likable. Most guys would love to have either celebrity in their crew, even if it meant using the word “crew” and having to drink Miller Lite. And in some twisted way, that will probably sell more Miller Lite. But now that celebs want to hang out with regular guys, can we get James Harden to trade his friend D for Ken Jeong, setting up possibly the greatest commercial of all time? Now, that would be Miller Time.

“Questlove” and credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Hill & Worthington: Your New ‘Call of Duty’ Action Heroes

Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.

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Charles Barkley Inspires a Nation to Bust a Move

NBA Hall of Famer, TNT b-ball analyst and our favorite commentator in sports ever, Charles Barkley, takes center stage in the first of two spots from the latest T-Mobile campaign starring him and Dwyane Wade. Directed by Spike Lee, the ad shows how Barkley’s unfiltered diatribes can come back to bite him in the ass. In this case, his simple yet loud plea for “Defense” turns into a hip-hop jam that induces some turrrible dancing, to use a Barkley-ism. Yeah, we feel the same way you do, Chuck. After the jump, check out credits as well as the second spot starring D-Wade, whose simple miscommunication on his T-Mobile device sparks an outcry amongst Heat fans and the NBA world. In essence, it’s like a game of telephone, get it?

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Mono and Spike Lee Insist MSNBC Viewers ‘Lean Forward’

Though this spot from Mono directed by Spike Lee says, well, nothing about in particular about MSNBC, it does a great job of tugging at viewers heartstrings here in the good ol’ “United States of Come As You Are” as they put it. When you think of MSNBC, doesn’t your mind immediately conjure up images of John F. Kennedy, gay marriage and bull-riding?

If you answered no, you’re probably not alone. That being said, the only time you’ll see this ad is either when you’re already tuned into MSNBC or another one of NBC’s affiliates. Really, it will mostly serve as reassurance that the channel you’re viewing is tangentially related to the cultural forces responsible for shaping this country. Also, as is the case with most of Spike Lee’s directing for television, it’s really pretty to look at.

Another new spot from Lee for the cable network does a similar thing, using the channel’s reporting of current events as a reflection of human understanding of social progress. Or, people are afraid of what they don’t understand, so good thing MSNBC’s there to make interpret newsworthy phenomena to the frightened American public.

But, again, the spot’s easy on the eyes, and it’s easy to forget that it’s for the third most watched cable news network in the country. (Fox News just marked its 100 consecutive month at number one by the way). Credits after the jump.

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