-Meet Jason Bateman, the new voice of Honda’s advertising.

-Pepsi celebrates “Music Icons” in a new spot set to air during tonight’s The X Factor (above).

-Here’s why Facebook’s changes will make brands cry among other things. link

-Expect the iPhone 5 announcement on October 4. link

-Tool signed director Alma Har’el to its roster. link

-The Vimeo Music Store is now open for business. link

-Could Meg Whitman be taking over as HP’s CEO? link

-Iain Tait and George Parker are among the speakers at the next PSFK conference in San Francisco. link

-R/GA/StrawberryFrog alum Susan Liao joined MKTG INC as VP of digital solutions.

-Hard Rock Vodka picked The brpr Group as social media AOR.