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Posts Tagged ‘Suzana Apelbaum’

Apelbaum Joins Up with VML NY

suzanaapelbaumIt’s been some time since we’ve heard the name Suzana Apelbaum but the New York creative vet has now landed a new gig as group director at VML’s New York office. Apelbaum most recently served as CD at Anomaly NY, where she spent two years worked on digital efforts, for Converse, AmEx, P&G and Marriott among other things. During her 15-year ad career, Apelbaum also served as a digital ECD at StrawberryFrog and held CD positions at a variety of other agencies ranging from Hello Interactive to JWT.

Now as GCD at VML, Apelbaum will work across all the WPP-owned agency’s New York clients including Dell, Hillshire Farms, Ball Park and Campbell’s. Additionally, she will partner up with VML sister agency Y&R on several integrated clients.

 

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Monday Morning Stir

-Adam Broitman, chief creative strategist at Something Massive, which acquired the agency he co-founded called Cir.cus last year, has joined MasterCard as a senior lead on the brand’s global digital marketing team. link; link

-DesignTAXI is commemorating 10 years by bringing yellow back as part of its new web redesign. link; link

-Crispin Porter + Bogusky and Diesel will help you calculate your “Days to Live” via an online app/questionnaire promoting the latter’s Timeframes collection (image above). link

-Now, it’s Anomaly NY creative director Suzana Apelbaum‘s turn to weigh in with a 2012 “What I Learned” installment, this time for the New York Egotist. link

-Apple has reportedly cut orders for iPhone 5 parts due to “weak demand,” which in turn seems to have caused its stock briefly dip below $500 this morning. link

-Alyson Stone, formerly content & product marketing strategist at Salesforce’s Desk.com, has joined in the same role at social relationship firm, Nimble.

We Hear: Apelbaum Out at StrawberryFrog

The saga continues at the Frogpond it appears. Barely a week after account director Jacob Baldridge made his exit, we’ve been told by reliable sources that Suzana Apelbaum, who served as a digital executive creative director at StrawberryFrog, resigned from the agency yesterday. Apelbaum had been with SF for 15 months.

The creative kickstarted her career in Brazil, starting as a copywriter in Rio de Janeiro and then serving as creative director at shops like AgenciaClick, JWT and Africa Propaganda. She eventually moved on to become partner/CCO at Hello Interactive and then Rede, though it looks like she only spent seven months at the last shop.

On the plus side at StrawberryFrog we suppose, it looks like the agency might have found a replacement for Sophie Kelly, who left in April. Our sources tell us that Melinda Eskell, who has been serving as managing director of the agency’s Amsterdam ops since last October, is now also MD of New York.