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<title>T.J. Jagodowski - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Sonic&#8217;s &#8216;Two Guys&#8217; Get &#8216;Rehired&#8217; in Social Media Publicity Stunt</title>
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<p>For eight years, NYC-based former &#8220;The Colbert Report&#8221; writer <strong><a href="http://www.mediabistro.com/Peter-Grosz-profile.html">Peter Grosz</a></strong> (driver&#8217;s seat) and Chicago-based improv comedian <strong><a href="http://www.mediabistro.com/TJ-Jagodowski-profile.html">T.J. Jagodowski</a></strong> (passenger&#8217;s seat), were best know as &#8220;those two guys&#8221; from the Sonic Drive-In spots. While noshing on fast food from the front seat of their car, the duo&#8217;s silly inane (and mostly improvised) slice-o-life conversation made unlikely stars of the pair. That is, until the two were &#8220;phased out&#8221; two years ago.</p>
<p>Since then, Sonic left indie Kansas-City, MO-based Barkley after a  17-year run to name GSP+P as the chain&#8217;s new AOR. Perhaps inspired by <a href="http://www.huffingtonpost.com/2012/02/01/sonic-drive-in-song-giorgio_n_1247620.html">a drive-in serenade video</a> that caught fire on YouTube last month with over 1.2 million views, Goodby decided to slowly re-introduce the brand&#8217;s longtime spokesdudes via social media. As <strong><a href="http://www.mediabistro.com/Jeff-Goodby-profile.html">Jeff Goodby</a></strong> told <em>The New York Times</em> in <a href="http://www.nytimes.com/2012/02/22/business/media/sonic-drivein-brings-back-longtime-spokesmen.html?_r=3&amp;ref=todayspaper">this gargantuan feature</a> that ran this morning, the two guys &#8220;were put away a little too early because if they stayed around they really would have come into their own in the social media context.&#8221;</p>
<p>Over the last few weeks, Grosz and Jagodowski seemed to plead for their old jobs back via Facebook, Twitter, LinkedIn and a few &#8220;self-produced&#8221; videos posted to YouTube. Now, before we start declaring this a shoo-in for every social media award in adland, let&#8217;s look at the numbers: 158 followers <a href="https://twitter.com/#!/_those2guys">on Twitter</a>, 10,701 &#8220;Likes&#8221; <a href="https://www.facebook.com/those2guys">on Facebook</a>, nine connections <a href="http://www.linkedin.com/in/those2guys">on LinkedIn</a>, and 3,100 views on <a href="http://www.youtube.com/user/Those2SonicGuys/videos">their most popular YouTube video </a> (excluding the video which is a direct response to the aforementioned <a href="http://www.youtube.com/watch?v=bGDTfoVyr5Y">drive-in &#8220;serenade</a>&#8221; video).</p>
<p>Even if it&#8217;s not quite the social media sensation that some are making it out to be, at least it&#8217;s nice to see &#8220;those two guys&#8221; back in the saddle. Now, what happened to <a href="http://www.youtube.com/watch?v=8rA85iBd4RQ">all of those other Sonic spokespeople</a>? Credits and another video follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680#more-29680" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Goodby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Alexander Sivers]]></category>
		<category><![CDATA[Bess Cocke]]></category>
		<category><![CDATA[Christy Lindgren]]></category>
		<category><![CDATA[Clay Weiner]]></category>
		<category><![CDATA[Eizabeth O'Toole]]></category>
		<category><![CDATA[Hermon Ghermay]]></category>
		<category><![CDATA[Holly Vega]]></category>
		<category><![CDATA[Jeff Goodby]]></category>
		<category><![CDATA[Jennifer Jahinian]]></category>
		<category><![CDATA[Kacey Kelley]]></category>
		<category><![CDATA[Kristin Graham]]></category>
		<category><![CDATA[Leslie Barrett]]></category>
		<category><![CDATA[Margaret Johnson]]></category>
		<category><![CDATA[Marten Tedin]]></category>
		<category><![CDATA[Matthew Winks]]></category>
		<category><![CDATA[Mitchell Gage]]></category>
		<category><![CDATA[Peter Grosz]]></category>
		<category><![CDATA[Pierre Rouger]]></category>
		<category><![CDATA[Sam Swisher]]></category>
		<category><![CDATA[T.J. Jagodowski]]></category>
		<category><![CDATA[Trevor Shephard]]></category>
<pubDate>Wed, 22 Feb 2012 13:09:45 +0000</pubDate>
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