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Posts Tagged ‘Taika Waititi’

Watch a Perfect Anti-Drug PSA from Clemenger BBDO

“Blazed,” a two-and-a-half-minute anti-drug PSA from New Zealand shop Clemenger BBDO, is one of the best ads of the year. It’s also one of the best anti-drug spots I’ve ever seen. As Americans, we are used to seeing anti-drug PSAs that force themselves on us as deterrents – a smoker talking after living with a tracheotomy, an incomplete text message leftover from a vicious accident. All of these pleas are important, but it is easy to say, “That’s sad,” and look the other way if you’ve never experienced any of those specifics.

“Blazed” isn’t confrontational like those commercials. A brief synopsis: three kids sit in a car, talking about what it’s like when their fathers are high and driving. It has a full narrative, some humor, great acting from kids, and almost doesn’t resonate as a PSA until the very end. In fact, it could even stand alone as a very short film, probably an extension of the influence from director Taika Waititi (an episode or two of Flight of the Concords and an Academy Award nomination for short “Two Cars, One Night”). But the subtlety and form makes it all the more powerful for the New Zealand Transport Agency. Definitely worth a watch.

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The ’90210′ Casting Call Continues for Old Navy

 

Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.

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Presenting NBC’s Pregame All-Star Musical Jamboree

One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.

“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.

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Method Man, Sour Patch Kids Roll Deep

You know what’s a real thug-ass candy? Sour Patch Kids, that’s what. Know how I know? Because Method Man, the 40-year-old rapper and actor of Wu-Tang Clan and How High fame, made a music video co-starring Sour Patch Kids running around his crib and messing around in his recording studio. If you don’t think teens and young adults can connect with this sort of product/celebrity placement on an emotional level, well, you just don’t get it.

From Mother NY comes the greatest Method Man-related collaboration since he teamed up with Mary J. Blige for the 1995 hit, “I’ll Be There for You/You’re All I Need to Get By.” This new track from Meth, “World Gone Sour (The Lost Kids),” will also be featured in a new Sour Patch Kids video game. However there’s no word as of now as to whether or not it will be featured on Method Man’s new album, The Crystal Meth, expected to be released this year after a string of delays.

To be perfectly honest, I’m amazed that Mother NY got a rap legend like Method Man to be the new spokesperson for this Kraft Foods candy brand, and I applaud Method Man for doing something more child-friendly as his focus is shifting from being a hardened representative of East Coast rap to being a family man. But, as has happened with names like Ice Cube, the target audience for this campaign doesn’t remember 36 Chambers or the impact that album had on the pop music landscape.

So, it’s kind of bittersweet that today’s youth might only think of Method Man as “that Sour Patch Kids guy,” as they probably already think of Ice Cube as “that TBS sitcom guy” or Dr. Dre as “that Dr. Pepper guy.” Admittedly, I saw Ray Charles play live before he passed away, and though I had heard of his impact on music (which was obviously much more significant than any of the aforementioned rappers) and in some way understood it, it was hard not to think of him as “that guy from the Pepsi commercials.” But, at the end of the day, maybe that’s alright. At least a new generation of consumers will know the stars of yesteryear in some way. Credits after the jump.

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