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Posts Tagged ‘Talia Handler’

Deutsch NY, Ad Council Team Up for FEMA PSA

Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster.

Since, according to FEMA, 50 percent of families have not discussed an emergency plan in the event of a disaster, the organization wanted to stress what a difference having a plan can make when such an event occurs. So the broadcast and digital PSA at the center of the campaign (released in both 30-second and 60-second formats) attempts to illustrate this through a harsh depiction of two families dealing with a disaster. One of the families, who presumably designated the shelter as a meeting place, huddle together, visibly shaken up but glad to have each other. They overhear another couple, who stress out over their missing child, powerless to do anything to locate him. It’s tough to watch, but that’s intentional, as it drives home the point that you don’t want to be the second family should anything go wrong. The spot ends by directing viewers to Ready.gov and www.Listo.gov where they can find resources for developing their own emergency plan. The campaign also includes radio and print components. Read more

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Copywriting: Creative Ad Writing

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Deutsch NY Adds Three Execs to MSFT Team

Deutsch New York has brought on three more execs to work on its share of the Microsoft business, which includes the Office 365 and Cloud Computing accounts. Joining the agency are SVP, group account directors Talia Handler and Julia Rubinic as well as SVP, group creative director Mike Shackle (pictured).

Shackle, if you recall, was one of the three ECDs running BBH New York’s day-to-day creative (along with Calle Sjoenell and Jon Pearce) while said agency was still without a proper CCO. During his one-year stint at BBH, Shackle also focused on accounts including Vaseline and Ally. Prior to that, he spent a few years in the Asia-Pacific region, first serving as an ECD at TBWA\Tequila Singapore and then assuming the same title at Y&R/Enfatico Beijing.

As for the new account directors, Handler arrives from O&M New York, where she was senior partner, executive marketing director on IBM’s “Smarter Planet” work while Rubinic spent 10 years at R/GA before joining Logitech as global web marketing director.