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Posts Tagged ‘Tara Demarco’

Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work

Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.

The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.

Credits bookended by some behind-the-scenes videos after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Ed Norton Sings Karaoke, Almost Dies Several Times in New Droid Spot

This one’s been making the rounds for awhile now, but we thought we’d give some love anyway. McgarryBowen New York’s new spot for Verizion, “A Lot Can Happen in 48 Hours” features the talents of Ed Norton. It originally aired on December 5th, although it was posted to YouTube about a week before that.

In the spot, directed by Matthijs van Heijningen, Norton is thrown into a variety of dicey situations, with his Droid helping him get through most of them relatively unscathed. “A Lot Can Happen in 48 Hours” opens with Norton waking up to find himself in a strange room, with his Droid still at 3% power. “It’s been an interesting 48 hours,” Norton says, followed by a flashback. We then follow Norton through his series of misadventures, which begins with him finding a lost wallet and using Droid to find the location. This leads Norton to a karaoke bar, where he ogles a taken woman while singing “If I Could Turn Back Time” (the funniest part of the spot).

From here, Norton’s misadventures include attempting to land a plane, being held captive, having a key found in his stomach, playing a high-stakes game of Connect Four, and being held captive once again. Its everything-goes-wrong brand of humor borrows a little bit from The Hangover series, and although the spot seems to employ the kind of random connections Grey NY used in their 2012 DirectTV campaign, the superior execution helps keep it from feeling too easy or derivative. The spot uses a clever setup to promote the Droid’s impressive battery life, and then finds ways to showcase the phone’s other features in the process. This is certainly a far cry better than McgarryBowen Chicago’s disastrous “Denskies” campaign for Sears. Bonus points for the excellent use of a Lykke Li song. Credits after the jump. Read more

Team One Declassifies More of ‘The Bureau: XCOM Declassified’

In April, we covered the first piece of ambiguous viral ad content for The Bureau: XCOM Declassified, a 2K Games and 2K Marin video game. We’re back to report another promo, titled “Orbit & The Asteroid,” and produced by Team One. This 90-second spot isn’t any less ambiguous than the first ad, most of it about a 1960s era creepy clown television show and the young boy who watches it. According to the creators, there are a number of easter eggs that contain clues for the future of the video game series. The game won’t be released until August 20, which means there are four weeks left for more curious marketing spots, creepy clowns and all. Credits after the jump.

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Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice

Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K.

In what we’re being told is what’s a “first-of-its-kind embeddable interactive experience,” Muscle Music allows viewers to record their very own percussion-laden jam session after they stream and impressive demo performed by Mr. Terry Crews. But, for those of us who learn better from following directions than button-mashing, Old Spice has provided us with this handy keyboard map:

Sure, it’s just sort of silly and gets a little boring after about a minute of messing around, but realize that this is as much of an ad for W+K, prodco MJZ, VFX company The Mill and Vimeo itself as much as it is for Old Spice. From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.

Credits after the jump.

Update: By the way, the Terry Crews has been answering questions following his new Old Spice ad launch on Reddit. Go here for the Q+A.

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The ’90210′ Casting Call Continues for Old Navy

 

Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.

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No Worries, Bikinis Still Remain in Carl’s Jr. Southern-Flavored Spot

Yes, that does appear to be the guy who gets dissed in that Michael Jordan Hanes ad from last year, but now he’s the star of this latest Carl’s Jr. effort from David&Goliath that promotes the chain’s “Made from Scratch” biscuits. The mustachioed stranger in the ad above emerges from the sand and interrupts some SoCal beach revelry with his over-exaggerated drawl and basketful of buttery treats. We guess his intrusion, though, is not as egregious as Carl’s Jr. actually trying to convince people that they make biscuits like those scrumptious ones from the south. Could we just bring back Olivia Munn already? Credits after the jump.

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