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Posts Tagged ‘Taylor Swift’

Thursday Odds and Ends

-CP+B brings back Mr. T, along with Airplane star Julie Hagerty, in its latest spot for Old Navy. Guess what Clubber Lang/B.A. Baracus is plugging.

-Meanwhile, here’s a new Taylor Swift-starring spot for Diet Coke from Droga5 New York that will premiere during tonight’s American Idol. link

-Bajibot has welcomed Yodle/Big Fuel alum Chris Ee as its first digital strategist.

-Boston-based AMP Agency has opened up shop in NYC. link

-AllThingsD has obtained a memo from AOL CEO Tim Armstrong regarding the departure of the company’s head of advertising sales, Ned Brody. link

-Hmm, is this blatant ad appropriation or total inspiration? link

-OMD has nabbed media duties for market research firm, Experian. link

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Grammys Remind You That ‘The Whole World is Listening,’ But No Pressure or Anything

For the sixth consecutive year, TBWA\Chiat\Day L.A. is behind the ad campaign for CBS’ telecast of the Grammys, which airs on Feb. 10.

The new campaign, titled “#TheWorldIsListening” (because all campaigns require hashtags now), continues on the The Recording Academy’s quest to highlight somewhat younger musicians than in years past. Starting in 2011, when the Grammys shocked the country by bestowing the coveted Album of the Year award on Canadian indie band Arcade Fire, the awards show has benefited immensely in TV ratings by targeting a younger audience. That’s probably why in the first 60-second spot, “Anthem,” we get narration by Rihanna Cat Power and cameos from Skrillex, Taylor Swift, and the newly christened Snoop Lion.

Of the trio of new spots, the real winner is the above 30-second piece featuring blues-rock duo The Black Keys with narration by New Orleans blues legend, Dr. John. The Black Keys’ newest album, El Camino, is nominated for the prestigious Album of the Year award this time around. Considering it’s probably the Black Keys’ worst (as Arcade Fire’s worst, The Suburbs took home the award in 2011), it’s my odds-on-favorite to win big in 2013.

The campaign also features a web component dubbed the Grammy Amplifier, a something that a statement from Chiat says “has the potential to become a new platform for social musical discovery.” Watch one more spot starring Rihanna and view credits after the jump.

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Macy’s Calls on Usual Cast of Celebs to Hawk Fall Wares

Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giving us the “Yes Virginia, the Musical” project, JWT New York returns with several spots ranging from :15 to :60 as part of a fall campaign for Macy’s including the one above starring hip-hop impresario/Ciroc slinger Diddy.

Our nightmare has been realized as it’s revealed that the mogul has indeed cloned himself a million times over. Fear not, though, kiddies, the Biebs and his terrible haircut make an appearance, as does Donald “The Grump” Trump, Taylor Swift and, of course, Martha Stewart (see “The Dream” below). We’re still not sure if this new campaign will ease the pain of squeezing into and walking around Macy’s flagship store here in New York.  Credits after the jump.

 

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Cubes: An Inside Look at Scholastic’s Global HQ

In this episode of “Cubes,” we tour the corporate world headquarters of Scholastic. The company known for Harry Potter, The Hunger Games, and, of course, Clifford the Big Red Dog is based out of two conjoined buildings in Manhattan’s SoHo district. The space includes Scholastic’s flagship bookstore, a huge rooftop terrace, one-of-a-kind Harry Potter memorabilia, and a 4,000-square-foot auditorium that recently hosted a performance from Taylor Swift.

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Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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