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Posts Tagged ‘Taylor Swift’

Thursday Morning Stir


-Rainey Kelly Campbell Roalfe/Y&R has launched “Banquet” for Marks & Spencer (video above).

-Mozilla cuts its first brand deals.

-RTO+P, Swarovski advertise with Craigslist “Missed Connections.”

-The majority of Canadians believe ads have some value, according to Advertising Standards Canada’s 2014 Consumer Perspectives on Advertising Report.

-WPP brand strategy and design shop Landor announced the appointment of Stuart Sproule to the new position of president of the North American region.

-According to Grey CEO Michael Houston, “Good leaders should talk less.”

-Taylor Swift channels Kendrick Lamar, Instagram goes nuts.

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Droga5 Swarms Taylor Swift with Kittens for Diet Coke

Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.

In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.

The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand. Read more

Droga5 Takes Diet Coke to the Car Wash

Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash.

A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in yellow outfits similar to car wash scrubbers mingle with others in white bubble dresses, while everyone drinks Diet Coke (obviously) in a lavish, hallucinatory party scene. This enjoyable eye candy is followed by the nonsensical line, “What if life tasted as good as Diet Coke?” as the girl returns to reality, followed by the new “Get a Taste” tagline. The new ad, the latest in the “Get a Taste” campaign, will run tonight during Scandal and Grey’s Anatomy (a 15-second version will debut next week). Another broadcast spot featuring Taylor Swift will launch later this month. Read more

Thursday Odds and Ends

-CP+B brings back Mr. T, along with Airplane star Julie Hagerty, in its latest spot for Old Navy. Guess what Clubber Lang/B.A. Baracus is plugging.

-Meanwhile, here’s a new Taylor Swift-starring spot for Diet Coke from Droga5 New York that will premiere during tonight’s American Idol. link

-Bajibot has welcomed Yodle/Big Fuel alum Chris Ee as its first digital strategist.

-Boston-based AMP Agency has opened up shop in NYC. link

-AllThingsD has obtained a memo from AOL CEO Tim Armstrong regarding the departure of the company’s head of advertising sales, Ned Brody. link

-Hmm, is this blatant ad appropriation or total inspiration? link

-OMD has nabbed media duties for market research firm, Experian. link

Grammys Remind You That ‘The Whole World is Listening,’ But No Pressure or Anything

For the sixth consecutive year, TBWA\Chiat\Day L.A. is behind the ad campaign for CBS’ telecast of the Grammys, which airs on Feb. 10.

The new campaign, titled “#TheWorldIsListening” (because all campaigns require hashtags now), continues on the The Recording Academy’s quest to highlight somewhat younger musicians than in years past. Starting in 2011, when the Grammys shocked the country by bestowing the coveted Album of the Year award on Canadian indie band Arcade Fire, the awards show has benefited immensely in TV ratings by targeting a younger audience. That’s probably why in the first 60-second spot, “Anthem,” we get narration by Rihanna Cat Power and cameos from Skrillex, Taylor Swift, and the newly christened Snoop Lion.

Of the trio of new spots, the real winner is the above 30-second piece featuring blues-rock duo The Black Keys with narration by New Orleans blues legend, Dr. John. The Black Keys’ newest album, El Camino, is nominated for the prestigious Album of the Year award this time around. Considering it’s probably the Black Keys’ worst (as Arcade Fire’s worst, The Suburbs took home the award in 2011), it’s my odds-on-favorite to win big in 2013.

The campaign also features a web component dubbed the Grammy Amplifier, a something that a statement from Chiat says “has the potential to become a new platform for social musical discovery.” Watch one more spot starring Rihanna and view credits after the jump.

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Macy’s Calls on Usual Cast of Celebs to Hawk Fall Wares

Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giving us the “Yes Virginia, the Musical” project, JWT New York returns with several spots ranging from :15 to :60 as part of a fall campaign for Macy’s including the one above starring hip-hop impresario/Ciroc slinger Diddy.

Our nightmare has been realized as it’s revealed that the mogul has indeed cloned himself a million times over. Fear not, though, kiddies, the Biebs and his terrible haircut make an appearance, as does Donald “The Grump” Trump, Taylor Swift and, of course, Martha Stewart (see “The Dream” below). We’re still not sure if this new campaign will ease the pain of squeezing into and walking around Macy’s flagship store here in New York.  Credits after the jump.

 

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Cubes: An Inside Look at Scholastic’s Global HQ

In this episode of “Cubes,” we tour the corporate world headquarters of Scholastic. The company known for Harry Potter, The Hunger Games, and, of course, Clifford the Big Red Dog is based out of two conjoined buildings in Manhattan’s SoHo district. The space includes Scholastic’s flagship bookstore, a huge rooftop terrace, one-of-a-kind Harry Potter memorabilia, and a 4,000-square-foot auditorium that recently hosted a performance from Taylor Swift.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

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