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Posts Tagged ‘TBWA\Chiat\Day’

ADT Leaves Non-Secure Relationship With Arnold After Less Than a Year

adt security

It was only eight months ago when Arnold beat out some stiff competition to become security giant ADT’s chief creative AOR.

It was a big day for the agency pitching out of its Boston office, which beat TBWA\Chiat\Day in New York, McKinney in Durham, N.C. and the incumbent, Doner in Southfield, Mich. Remember that name of the incumbent…because evidently ADT did not.

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TBWA\Chiat\Day, Adidas Throw a World Cup House Party

For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there’s just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas.

The work features retired legends of football/soccer/futbol (depending on who you ask) David Beckham and Zinedine Zidane, who are bored watching the young guys Gareth Bale and Lucas Moura playing EA Sports’ 2014 FIFA World Cup.

And then, a jewel-encrusted goblet of male bravado spills on the hardwood floor as a real soccer game trashes “Beckhingham Palace.”

Now that you’ve recovered, click through for some credits.

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Apple Officially Takes More Ads In-House

The strained relationship between Apple and TBWA\Chiat\Day has reached a new stage.

Two months after unflattering email exchanges between Apple’s head of marketing and TBWA’s Media Arts Lab surfaced as part of the extended Apple vs. Samsung copyright battle, Bloomberg was the first outlet to report that the company will now be creating more (if not all) of its TV spots in-house.

An Apple spokesperson reminded Bloomberg that the internal team, which “includes at least two people Apple hired away from Media Arts Lab”, is responsible for recent spots like this one:

The shift has been in the works since early 2013, with Apple deciding to take control of more production duties and build up its own team rather than search for a new agency.

Other outside hires include at least two higher-ups from Wieden+Kennedy: Tyler Whisnand and Bill Davenport.

No one at MAL–which recently went through some staffing changes of its own–offered a comment to Bloomberg, so the current and future status of the partnership remains unclear. 72andSunny CEO John Boiler did weigh in, however, calling the company’s decision to hire from within MAL “…an indication of some seriously broken trust.”

Final Cut, Backyard Sign New Directors

C StruthersCreative editorial company Final Cut added Oscar-nominated editor Crispin Struthers, best known for his work with director David O. Russell, to its roster.

Struthers–who received Academy Award nominations for his editing work on Russell’s last two films “The Silver Linings Playbook” and “American Hustle”–will join the facility in its Los Angeles office to do creative work for clients.

Beyond his film pedigree, Struthers has a history in advertising: he began his career in the TBWA\Chiat\Day editorial department.

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Executive Producer Justin Taylor Leaves TBWA\Chiat\Day for Nike

Nike_Swoosh_Logo_White_originalWe’ve confirmed, via TBWA\Chiat\Day source, that executive producer Justin Taylor has left his position at the agency’s Los Angeles office to take an in-house gig with the Nike basketball division.

Of course, we could have just checked out his Twitter account:

Some backstory…

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More Departures at TBWA

tbwa-worldwide

We’ve confirmed a couple more departures at TBWA‘s Los Angeles offices. In addition to yesterday’s news about executive director Jason Clement leaving the agency:

These are only the latest changes atop the TBWA\Chiat\Day LA team, most prominent among them being the appointment of Luis DeAnda to replace outgoing president Carisa Bianchi two weeks ago following a round of cuts that occurred back in March.

We have no word on where O’Neill is going or who will fill either of the now-vacant positions. Updates as we receive them.

Executive Director Jason Clement Leaving TBWA

JasonClementWhile we can’t offer any more details, we can confirm that Jason Clement will be leaving his role as executive director at TBWA\Chiat\Day and TBWA\Digital Arts Network in Los Angeles.

The how, the why and the where regarding this move are unclear, but here’s some background:

Before beginning his current stint with TBWA (which he began as director of digital strategy), Clement served as SVP and group planning director at Deutsch New York, director of emerging platforms at W+K, and partner/director at Ogilvy‘s global media agency, Neo@Ogilvy.

No word on where he’s headed next or who will assume his role.

Luis DeAnda Replaces Carisa Bianchi at TBWA\Chiat\Day (Memo Included)

bianchi_detailIt’s official: after more than 24 years with TBWA\Chiat\Day–nine of which she spent as president–Carisa Bianchi is no longer with the agency. In her place, Luis DeAnda is acting president of the Los Angeles office as of…now.

Here’s the unsigned memo:

Carisa Bianchi, after nine years as President, is leaving TBWA\Chiat\Day. Let me take this opportunity to thank her. Carisa has been an integral part of our success over the past 20 years. Let me also share with you a few words from Lee about Carisa:

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Apple Berates TBWA\Chiat\Day in Internal Emails

apple-logoThe ongoing Apple vs. Samsung battle looks even less flattering for TBWA\Chiat\Day after Business Insider and others gained access to more emails detailing a contentious back-and-forth between head of marketing Phil Schiller and James Vincent of Media Arts Lab.

The full exchange is worth a read for your daily allowance of Schadenfreude. Some key points:

  • TBWA proposes an emergency meeting to address matters that seem more relevant to PR than ad departments: brand likability, employee behaviors, etc.
  • The ad proposal is to “change the conversation” with a focus on differentiating the iPhone from the Galaxy
  • TBWA also proposes a regular marketing communications meeting to facilitate “more open and expansive ways to experiment with ideas”

Schiller wasn’t buying it.

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Samsung Claims Apple Almost Dropped TBWA\Chiat\Day in 2013

At least that’s what Samsung’s lawyer Jon Quinn said during opening statements in the brands’ ongoing patent trial. According to a quote in The Verge, Apple considered dropping TBWA\Chiat\Day after its rival’s campaign inspired headlines like this one, from The Wall Street Journal, pondering whether or not the company had lost its seat at the head of the popular table. Quinn told the jury:

“This new, edgy marketing strategy … it drove Apple crazy.”

The campaign in question was, of course, “Next Big Thing” by 72 and Sunny.

The series and subsequent headline supposedly unnerved Apple marketing VP Phil Schiller so much that he emailed Tim Cook and suggested an agency review, writing:

“We have a lot of work to do to turn this around.”

While rumored board meetings on the topic did not inspire a change, Quinn’s claim hardly serves as a vote of confidence — and Samsung shows no signs of reconsidering its strategy.