You know summer is over when New York Fashion Week and its media maelstrom descends upon our fair city. TDA_Boulder, however, has some words of advice for the “super” models attending the events in this faux PSA for client Sir Richard’s Condom Co.:
Use protection lest your accidental children be too beautiful for this world.
The spot will run on TV during cable coverage of the Week on E! while simultaneously appearing on the web pages of big-name fashion pubs like Vogue and WWD.
It aims to “build brand awareness among social/style influencers, especially female”, though we wonder if the models themselves will relate.