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Posts Tagged ‘TDA_Boulder’

TDA_Boulder Urges Super Models to Use Protection During Fashion Week

You know summer is over when New York Fashion Week and its media maelstrom descends upon our fair city. TDA_Boulder, however, has some words of advice for the “super” models attending the events in this faux PSA for client Sir Richard’s Condom Co.:

Use protection lest your accidental children be too beautiful for this world.

The spot will run on TV during cable coverage of the Week on E! while simultaneously appearing on the web pages of big-name fashion pubs like Vogue and WWD.

It aims to “build brand awareness among social/style influencers, especially female”, though we wonder if the models themselves will relate.

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Copywriting: Creative Ad Writing

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TDA_Boulder Illustrates ‘Alternatives to Mobile’ for FirstBank

When last we heard from TDA_Boulder, the agency envisioned an Amish paradise made possible, in part, by client FirstBank’s new mobile banking app.

Today we got some new and amusing creative for the agency to promote the same app. The point of this “three-off” corollary is that banking, like many other things, is more fun on your phone–just don’t tell your teller. As the brief reads, “Mobile banking is (relatively) fun.”

Things (other than banking) that are definitely cooler on smartphones than in real life:

Angry Birds

FirstBank1

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TDA_Boulder Envisions an Amish Paradise for FirstBank

This week brings us the latest in TDA_Boulder‘s series of shorts for client FirstBank.

The campaign, directed by the Perlorian Brothers of LA production company MJZ, highlights the always-relevant disconnect between the Amish community and the modern world in order to promote the client’s new mobile app, which allows for the remote and super-convenient paying of bills.

Here’s your protagonist reflecting on the number of expenses he may now resolve without having to visit the real world in “Manure Bill”:

The campaign will run across all broadcast networks and various summer cable summer programs (and yes, that includes Amish Mafia).

Credits and previous spots after the jump.

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