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Posts Tagged ‘Ted Jendrysik’

Tuesday Morning Stir

-In case you missed our Webby real-time tweeting last night, here’s the official rundown of the event. link

-Mullen/Arnold alum Ted Jendrysik joined fellow Mass shop Mechanica as creative director.

-The global ad market is close to hitting the $500 billion mark. link

-Former Carrot Creative director of strategy Maury Postal joined Ogilvy Chicago’s Digital Influence team as digital experience director. link

-Whoops: McDonald’s promotes its new arid assortment of treats. link

-Prague-based production company Savage opened its doors in New York and welcomed Publicis Modem/Sweet Shop alum Megan Kelly as EP. link

 

 

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JetBlue Aims to Put People First in Latest Campaign

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

More: Mullen Debuts First Work for Planet Fitness

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