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Posts Tagged ‘Ted Williams’

McCann Adds Pair of Global ECDs

(Left to right: James Dawson-Hollis, Rob Reilly, Bill Wright)

(Left to right: James Dawson-Hollis, Rob Reilly, Bill Wright)

Today McCann announced the addition of James Dawson-Hollis and Bill Wright as global executive creative directors, strengthening the leadership team under global creative chairman Rob Reilly.

Dawson-Hollis and Wright join McCann from Ogilvy West in Los Angeles, where the pair served as co-chief creative officers, working on accounts such as Qualcomm, HTC, Nesquik, and Arco gasoline.

Prior to Ogilvy, Wright helped turn Crispin and Porter from a small Miami agency into “one of the world’s most talked-about advertising agencies.” While there, he worked on accounts including Burger King, Miller, IKEA, Coke Zero, Virgin Atlantic Airways, Slim Jim, Molson Canadian, Reddi Whip, and MINI Cooper.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

CP+B Parlays Macaroni Art App into 12×12 Mural Featuring Ted Williams

In our honest opinion, it seems that the folks at CP+B are unleashing most of their creative prowess when it comes to work for Kraft Mac ‘n Cheese, following up efforts including “Mac & Jinx” and a Twitter-inspired TV spot with this new one starring formerly homeless voiceover, Ted Williams. This time, the man with the golden voice gets his own mural courtesy of artist Tom Deininger, who constructed a 12X12 “digital macaroni” mural based off of the agency and brand’s “Dinner, Not Art” iPad app. Truth be told, no noodle was wasted in this project in which Kraft has donated 10 edible noodles for every noodle Deininger used. According to the Crispin camp,  this finished 126-frame mosaic resulted in nearly 126,000 noodles donated. Peep the “Dinner” hub here.

Kraft Unleashes Ted ‘Golden Voice’ Williams on Valentine’s Day

It’s hard to believe that it’s already been over a year since Ted Williams, the homeless man with the “golden voice,” captured the collective heart of the internet. It’s also nice to see that CP+B and Kraft are still getting some mileage off of the Macaroni and Cheese spokesperson, including Williams in a Valentine’s Day social media campaign aptly titled “The Golden Voice of Love.” With Barry White and Issac Hayes both in the grave, could Williams ascend to the throne as America’s new voice of romance?

“The Golden Voice of Love” is basically the same exact thing as W+K’s award-winning “Responses” campaign for Old Spice. Tweets featuring the #voiceoflove hashtag will be eligible for a reading by Williams through Feb. 14, which will then be posted to Kraft Mac and Cheese’s YouTube page. The main distinction between “The Golden Voice of Love” and “Responses” is the former’s charitable twist. For each tweet featuring the #voiceoflove hashtag, Kraft will donate 100 boxes of Mac and Cheese (up to 100,000 total) to Feeding America, an organization that Williams says is “very near and dear to my heart.”

So, if Isaiah Mustafa ignored your tweets during “Responses,” here’s your second chance to get your social media witticisms read aloud by an Internet celebrity. And, this time around, your tweet is supporting a good cause. Learn more about Feeding America here.

Kraft Mac & Cheese Theft Warrants a Child’s Revenge

Well, at least Crispin Porter + Bogusky is keeping it real by keeping the VO work of once again-rehabbing Ted Williams intact in this latest round of spots for Kraft Mac & Cheese. This time, the concept is “Noodle Theft” and we here we have “Officer Dan” (though we would’ve preferred this Officer Dan) lecturing some young redhead about stealing. Apparently, a little bogarting of the prepackaged, gooey goodness turns young’uns into the children of the corn. You’ve been warned. Check out the second spot and credits after the jump.

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‘Golden Voice’ Guy’s Kraft Ad Makes its Debut

Talk about quick turnaround. Just a day after it was announced that Kraft hired Ted Williams, aka “Golden Voice,” to do VO work on Crispin-created spots for the Mac n’ Cheese line, one of the ads has already been leaked online. Though it technically won’t make its TV debut until Sunday’s Kraft Fight Hunger Bowl on ESPN, Popeater has posted what looks and sounds like one of the new spots for Kraft. Seeing as its been all Williams, all week in terms of media coverage, it’s hard not to recognize the man’s admittedly sensational, smooth, baritone delivery.

Thursday Odds and Ends

-As part of its brand overhaul, Chevys Fresh Mex tapped three Bay Area agencies for marketing duties. link

-Toronto agency John St.’s AOTY shortlist video submission is pure awesome. link

-Machete himself, Danny Trejo, stars in a new Lipton Brisk ad produced and directed by Mekanism (above).

-Razorfish launched a Super Bowl mobile campaign for Coors Light. link

-Congrats, American Airlines. You topped a list of the 15 most hated companies of 2010. link

-O&M/Bozell alum Patricia Cunningham has joined the Halo Group as SVP/client services.

-SKIL Power Tools named the Milwaukee office of Cramer-Krasselt its AOR. C-K will handle both creative and media buying/planning.

-CP+B hired sudden star, “Golden Voice” and soon-to-be Cleveland Cavaliers employee, Ted Williams for VO work on a Kraft Mac n’ Cheese spot. link

-Arnold NY was named AOR for hummus brand Tribe and food company, Veggie Patch.

-In case you missed our post about Dentsu America CEO Will Travis‘s bike race adventure, you can also keep tabs on his progress via his blog. link