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Posts Tagged ‘Tennille Teague’

Pereira & O’Dell Apologizes for Fox Sports 1′s College Football Coverage


Pereira & O’Dell, New York apologizes for Fox Sports 1′s increased coverage of college football in a new web video suggesting the ramifications of the network’s comprehensive coverage.

Opening on a woman flipping off the camera (her middle finger blurred out), the spot examines how the increased amount of college football available erodes a couple’s marriage as the husband spends all his time on the couch glued to the television. “I used to like college football. In moderation,” she says at one point. The family dog is also neglected, staring longingly at his food bowl and sadly attempting to find a partner to play fetch with. “Thank you, Fox Sports 1, for ruining a perfectly decent husband,” the woman says at the spot’s conclusion.

The 30-second broadcast spots which will air across Fox channels and paid media. The campaign also features a print component in the form of an apology letter from the network that ran in The New York Times and New York Post today as well as social media components on Twitter, Facebook, Vine and Instagram.

Print ad and credits below.

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Copywriting: Creative Ad Writing

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Pereira & O’Dell New York Adds New Head of Production

Tennille TeaguePereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.

Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”

“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”

MTV, Y&R Team Up to Raise Awareness About Human Trafficking

In an effort to help combat human trafficking, Y&R NY and MTV EXIT (End Exploitation and Trafficking) produced the above video, titled “Planet Better.” The video is premiering today (probably as it wasn’t the most uplifting Valentine’s Day fodder) across MTV properties and will be available to purchase from the iTunes store. The touching clip follows a young girl who moves across borders for love, only to be sold into the sex trade before MTV gives its viewers worldwide human trafficking statistics and information about how they can help.

Lending their talents to the project are media/advertising music collective Black Iris and their friend Bethany Cosentino of the band Best Coast. Together, they recorded the song “When Will I Find Love?,” which Black Iris wrote specifically for this project. All proceeds from iTunes downloads of the songs will go directly to organizations for people working to rescue and rehabilitate victims of human trafficking.

“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights.” says MTV International’s SVP, social responsibility George Arnold in a statement. “‘When Will I Feel Love’ is a powerful video, and a powerful way to reach out and raise awareness among young people, across borders and language barriers,”

Credits follow after the jump.

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LG Wreaks Havoc in Toyland

Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from the group. They start, well, having fun until (cue the score) things go to hell real quick when some uninvited guests show up for dinner.

The team at Psyop (with the help of Smuggler) built a set on a stage, keeping the CG to a minimum and shot all the plastic toy soldiers, Barbie look-a-likes, designer toys, stuffed animals, etc on that set and implemented CG to give the dolls different facial expressions. The sharks and other subtleties were obviously generated as well.

Psyop CEO and CD Marco Spier says in a statement, “We of course got personally connected with the toys, their characters and the story. Carefully placing them personally on set to get the best performance out of them, kind of like actors. We also liked the idea of having unusual combinations of different characters because that’s how kids play – free form, mixing and matching, and grouping things together based on what they have no hand, or what their siblings or friends have.”

We think it’s safe to say this turned out to be a nice spot with some good imagination – much better than an infomercial of a vacuum sucking up coins and marbles. Credits after the jump.

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