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Posts Tagged ‘Terry Savage’

Cannes Racks Up 142 Creative Effectiveness Entries

Creative Effectiveness, the Cannes Lions’ newest category that features TBWA Worldwide chairman Jean-Marie Dru as its jury chair, has accumulated 142 entries from 33 countries. The prize goes to the creative effort that not only had the best idea and strategy, but has shown to have measurable impact on a client’s business–or in other words, affected consumer behavior and of course, sales among other criteria.

A 20-strong jury will come up with the final vote and the winner will get their moment in the French Riviera sun alongside the Titanium, Integrated and Film winners on June 25. Feel free to unleash the “USA!” chants (actually, don’t) as AdAge reports that our county accounts for 27 of the 142 submissions.  Regarding the Creative Effectiveness entries, Cannes Lions chairman Terry Savage states, “These are complex entries to submit and judging will be tough, but no doubt those worthy of a Lion will be much admired and will set the bar for future years.”

 

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Cannes Adds ‘Holding Company’ Prize to Mix

Guess WPP, Omnicom and the like have reason to cheer as the Cannes Lions announced a new award, Holding Company of the Year, which will be presented for the first time at the 2011 Festival. With this award, any agency that is owned 2o percent or more by a holding company will contribute points across all sections and categories for both shortlisted and winning entries.

Here’s a quick breakdown of how the points are being divvied up:

12 points for a Titanium Grand Prix
12 points for a Creative Effectiveness Grand Prix
10 points for all other Grand Prix
10 points for the Grand Prix for Good
10 points for a Titanium Lion
10 points for a Creative Effectiveness Lion
7 points for a Gold Lion
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position

The award will be presented alongside the Agency of the Year, Independent Agency of the Year, Palme d’Or and Network of the Year on June 25.

Festival Chairman Terry Savage says in a statement, “While many are making their own calculations, to prevent any confusion and to impart an accurate and official position, we thought it necessary to introduce the Cannes Lions Holding Company of the Year Award, which we have no doubt will be a much sought after accolade and benchmark for the business.”

On a side note, only points from Film, Film Craft, Press, Outdoor and Radio shortlisted and winning entries contributed to the Agency of the Year Award. This is no longer so. Acknowledging the increasingly critical nature of Integrated and Digital work, the Agency of the Year award will now also include points won in Cyber, Titanium and Integrated Lions categories.

The max number of points awarded to an agency for shortlisted entries is 10 but if an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. Got that? Oh yeah,  the Interactive Agency of the Year Award will no longer exist, sorry.

Tony Granger Appointed to Pres Post at Cannes 2011

Y&R global CCO Tony Granger will take on the role of president of both the Cannes Lions Film and Press juries at next year’s Festival, the folks behind the event announced today.

Terry Savage, Cannes festival chairman, comments in a statement,”Young & Rubicam’s rising up the agency ranks in the last couple of years is a testament to Tony’s incredible talent, his belief in the power of creativity and brilliant leadership. Chairing both the Film and Press juries is a highly demanding role, which Tony will no doubt excel in and relish.”

Granger adds in the announce, “This is a great honor. Cannes Lions is the most prestigious global awards show in our industry – it gives us the chance to highlight what is possible while inspiring us to leap forward. It’s the celebration of creativity in all forms of communication, and I’m excited to be a part of it.”

As we all know, Granger joined Y&R in 2007 after spending five years at Saatchi & Saatchi (though technically, he couldn’t assume his role until the following year).