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Posts Tagged ‘Theo Rocha’

F/Nazca Saatchi & Saatchi Gets Sentimental for Electrolux

Well, Mother’s Day may have been over two weeks ago, but apparently May is Mother’s Month now (who knew?) so technically F/Nazca Saatchi & Saatchi isn’t late to the party with their maternally sentimental spot for Electrolux, entitled “Best Mother’s Day Present.”

The 2:30 spot tells the story of a daughter leaving São Paulo for college on Mother’s Day, and the sentimental surprise she received on her flight, causing the airline to make an exception to its menu. F/Nazca Saatchi & Saatchi reverse the traditional role of mothers receiving gifts on their day, ending with the message “Because being a mom is the best Mother’s Day present.” Be warned that, if you’re the kind of person who is strongly affected by this kind of thing, the emotional spot may make you shed a few tears at work, so you just might want to wait until the week is officially over to check it out. Stick around for credits after the jump. Read more

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You Should Probably Be Rolling on Molly When Watching These New Skol Ads

What the hell?

Well, credit Brazilian-based F/Nazca Saatchi & Saatchi for truly capturing that disorienting mix of horniness and fearfulness that comes with doing a bunch of drugs and then grinding up on a bunch of weirdos for a few hours. A new campaign for African and South American beer brand Skol (not to be confused with American chewing tobacco brand Skoal, which is still around apparently) advertises ‘The Summer Beats Festival,’ a series of 20 parties/concerts around Brazil that features the country’s best DJs.

What’s the appeal, your uncultured ‘Merican self might ask? Well, rumor has it that if you get fucked up enough and dance harder than anyone else, there’s a strong likelihood that you’ll have sex with a girl wearing a tiger mask, a guy wearing a rabbit mask, or (jackpot!) both at the same time. That certainly sounds fun, doesn’t it?

A collection of shorter sports promises that after your wild night of substance abuse and terrifying lovemaking, you get to relax on one of Brazil’s many gorgeous beaches, which may or may not be filled with floating piles of garbage. Then, of course, it’s out again for another night of intermittent bouts of crying and psychotic screaming. Woo! Two more spots, and credits, follow after the jump.

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F/Nazca Saatchi & Saatchi Spreads ‘Kitchen Kindness’ for Electrolux Brasil

Earlier this month, Sao Paulo-based F/Nazca Saatchi & Saatchi launched their “Electrolux Kindness Kitchen” campaign for Electrolux Brasil, which filled some of their appliances with food for those who want to do good this Christmas.

Here’s how it works: During this month, “when a consumer buys any of the ‘full’ products, he or she will receive the household appliance at home and Electrolux will donate all the food to those in need.” It’s a pretty simple way to do some holiday philanthropy, and one that can make a world of difference to a family in need. The campaign was designed to give back to the community and highlight “the company’s social positioning in the country.” It includes the above online film, as well as display ads, a hot site, and social media. This campaign’s focus on digital was nothing new for Electrolux, who invested 10% of the company’s communication budget on digital this year — making it the environment they invested in the most.

The video explains the genesis of the campaign, linking it to all manner of small kindnesses, and offers a brief explanation of how it works. It does a good job of introducing the idea behind the campaign and prompting viewers to further action, such as visiting the campaign site.

“Electrolux Kindness Kitchen” is a refreshingly philanthropic campaign, and it gives people a compelling reason to buy a new appliance during the holiday season. More companies should engage in this kind of community action, during December or otherwise. Credits after the jump. Read more

Honda Fit Turns Into a Mixing Deck, Tries to Convince You That It’s Cool

I have no idea what’s up with the recent trend of marketing brightly colored subcompacts exclusively to DJs, but the streak continues with this new spot from Brazil-based F/Nazca Saatchi & Saatchi.

Above, we DJ duo N.A.S.A. (AKA L.A. based Squeak E. Clean and Brazilian DJ Zegon) given the “Drivemixer,” a Honda Fit Twist (exclusive to Brazil) outfitted with a bunch of obnoxious sound effects that the DJs eventually mold into a cohesive obnoxious beat. This continues for a little over three minutes, at which point all other Brazilian DJs black out due to a filthy womp overload and awake to find themselves face down in the parking lot of their local Honda dealership. That’s what the whole “Twist” part means.

I don’t know how “street” the Honda Fit is in Sao Paulo, but in Chicago, I have heard tales of five different Honda Fits all getting their wheels stolen in the middle of the day. Perhaps if the Twist makes it to the U.S., the spot will look a little more like that. Credits after the jump.

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