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Posts Tagged ‘Thierry Henry’

R/GA Reveals Epic World Cup Spot for Beats

With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot seems to “Out-Nike Nike.”

Entitled “The Game Before The Game,” the ad tackles the pre-game rituals of stars such as Brazil’s star Neymar Da Silva Santos, Jr. His pre-game ritual involves talking with his father, whose inspiring pep talk is the heart of the ad. Also featured in “The Game Before The Game” are Spain’s Cesc Fabregas, who kisses the ring he received from his girlfriend precisely four times; Mexico’s prayerful Javier “Chicharito” Hernandez; and Uruguay’s Luis Suarez, who kisses a tattoo on his wrist of his children’s names. Elsewhere stars such as Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Daniel Sturridge, Jozy Altidore, Mario Gotze and Robin Van Persie can be seen slipping on their Beats headphones and doing their thing. Tthe spot is set to “Jungle” by Jamie N Commons & The X Ambassadors and st times takes on the feel of a music video, which makes a lot of sense given the brand. Interspersed with the players’ preparations are fans performing their own pre-game rituals. This includes a slew of celebrity cameos, such as Lil Wayne, Lebron James, Serena Williams, Stuart Scott, and Nikki Minaj. Check out the spot for yourself above, and stick around after the jump for partial credits. Read more

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Gillette Finally Cuts Ties with Tiger Woods

Seeing as we were in our Xmas-induced coma, we glanced over the fact that Tiger Woods‘s relationship with Gillette will come to an end on Dec. 31. It was only a matter of time, since the brand basically phased Woods out of its Champions campaign following his marital maelstrom late last year.

In the case of Gillette at least, Woods isn’t being singled out thanks to his indiscretions–at least according to his agent, Mark Steinberg, who tells USA Today, “Gillette is ending their ‘Champions’ campaign. That is the reason for not continuing.” He might have a point as other Champions athletes are getting dropped by the P&G brand at year’s end as well, including footballers Thierry Henry and Lionel Messi. The aforementioned campaign kicked off in 2007 and used 38 different athletic endorsers from seven sports to spread the Gillette message to 180 countries.

Still, one can obviously assume had Woods not completely fallen from grace as quickly as one of his tee shot strokes, he still would be a proud fixture on the Gillette roster. After all, his old Champions chums Roger Federer and Derek Jeter are being kept on board by the brand for local and global marketing efforts.

In case you weren’t keeping score, here are some links to recap the Woods sponsorship fallout over the past year:

Gatorade Drops Tiger Woods

Accenture Really Wants Nothing to Do with Tiger Woods

Tiger Woods’ Libido Costs Loyal Sponsors $12 Billion

Tag Heuer Tames Relationship with Tiger