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Posts Tagged ‘Thomas Dooley’

Notorious Web Foes Come to Life in Webroot Effort

Nigeria messages, male enhancement spam,, singles in your area links: Three of the most well-known and annoying culprits when it comes to plaguing our inboxes and social networks while potentially spreading viruses. To address these web threats in a somewhat clever way and promote  internet security software brand, Webroot, at the same time, Boulder-based TDA has come up with a series of ads that include the tagline, “Don’t Let Bad Links Happen to You.”

Out of the three, which were all directed by Epoch Films’ Michael Downing, we particularly like the defensive “Nigeria” clip above, though the weepy “Single” spot starring some lovely, emotional ladies takes a close second. Check it out along with credits and the third spot, “Bigger,” after the jump.

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Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Condom Campaign’s Message: Babies Cost A Fortune!

Peep this point-of-sale campaign for Sir Richard’s Condom Co. via Boulder-based TDA Advertising & Design, which reminds us of the heavy costs of raising children.

Sir Richard’s is a for-profit business, co-founded this year by TDA and equity partners with “philanthropic goals” in mind. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti.  Don’t they need more important things than condoms?

Wild postings in NYC show the per-year costs of the area’s private high schools including Dalton, Trinity, Horace Mann, and Chapin, which can cost a parent as much as $35K a year. A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out, in which case you pass out. P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1154 saved, for example, by not having to purchase a year’s worth of diapers.

In conclusion, a simple message: Wear your raincoat if you know a storm’s a comin’.

Credits:

Creative director: Thomas Dooley
Copywriter: Jonathan Schoenberg
Designer: Austin O’Connor
Web-only digital designer: David Byrd

Copywriter Matthew Gerson

Banner ad programming: Digital Wasabi, Boulder
Web development: Voltage

Peep more assets from this campaign after the jump.

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Behold: The Social Media Sobriety Test

The routine is familiar: You come home wasted around 2 a.m. The babysitter complains about the time, so you don’t tip her ungrateful ass. It’s not your fault. Traffic was insane, and people were driving all crazy and stuff. The kids are asleep, dreaming their whimsical dreams of candy covered clouds and puppy mills. Quietly, you reach into the pantry, grab your emergency bottle of wine, sign on to Facebook and tell your friend that her new baby has a really big head. Like, really big. The thing’s gigantic. Someone needs to tell her. Maybe the thing needs medical attention, you don’t know. You then pass out, head against the keyboard, bottle of “Two Buck Chuck” still in hand.

Now, don’t you wish you could avoid these embarrassing drunk social media interactions? Luckily, Webroot’s “Social Media Sobriety Test” has you covered according to this spot from Boulder-based TDA. Now you don’t have to leave your friends guessing whether or not your status updates occurred while you were under the influence of alcohol. Whether it’s your friends, your boss, your kid’s parents or your parole office, now everyone knows that you’re “too intoxicated to post right now,” eliminating their investigation into your personal habits. Hey, you’re drunk. Might as well be honest about it.

Sure, Tony Ha might be upset because you lied about going out tonight. Whatever, the dude’s a buzzkill. If you’re not going to tell him, at least your software can on your behalf. The Social Media Sobriety Test: You Web-Savvy Drunk, You. Credits after the jump.

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