TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tim Allen’

Creative Changes Are Afoot at R/GA

Thanks again, tipsters. R/GA, aka the “agency for the digital age,” has announced a creative overhaul of sorts, mainly that Nick Law, currently North America chief creative officer, will take over for Bob Greenberg as global CCO. In addition, Chloe Gottlieb and Taras Wayner are now taking the creative helm at R/GA’s New York office, which is the agency’s largest in the global network.

In a statement, Greenberg, who remains chairman/CEO of the IPG-owned agency, says of his successor (pictured), “Nick Law is one of the best creative and visionary minds in the business and it’s been a pleasure to work with him for more than a decade now. This evolution in his role will allow him to apply and share his expertise with our rapidly growing global network, ensuring our creative ethos is consistent across the world.”

Along with Law’s move up to the big creative chair, tipsters were spot-on once again as Tim Allen has indeed rejoined his old stomping grounds at R/GA after a brief spell at SapientNitro’s Boston office. Allen will now head up R/GA’s experience design department. As for new NY co-creative chief Wayner, the exec most recently served as VP/ECD at R/GA, which he joined in 2007. Gottlieb, meanwhile, has spent a dozen years at the agency and will now be succeeded by Allen.

 

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

R/GA Alum Allen Joins SapientNitro

After spending barely six months at Arnold Worldwide as VP, creative director, Tim Allen has moved on and assumed the newly created position of creative director, experience design at SapientNitro’s Boston office. In his new role, Allen will oversee “navigation, organization and interaction design” across web, mobile and digital.

The creative is perhaps best known for his three-year stint at R/GA, where he helped redesign the agency’s much-lauded Nike+ platform. Now at SapientNitro’s Boston branch, which has worked with clients including Dunkin Donuts and Ram, Allen will join an agency that counts over 100 creatives on its roster.

Tim Allen (Not That One) Takes CD Post at Arnold

Arnold Worldwide has brought on Tim Allen as VP/creative director, who joins the agency from R/GA, where he spent nearly three years as a CD on Nike and was involved with redesigning the Nike+ platform. Before heading into the agency world, Allen worked on the client side as product design lead at the likes of Adobe (for you techies, he helped conceive new versions of Creative Suite 3/4 and Acrobat/Reader 9), Macromedia and IBM.

ARF Awards Top Prize to ‘Pure Michigan’

It was’t very long ago that the award-winning “Pure Michigan” was close to ending indefinitely. But, some emergency funding from the Michigan state legislature saved the campaign, which supporters argued helped bring in in $1.3 billion to Michigan businesses and $93 million in state taxes from tourism money.

In just a few months, “Pure Michigan” went from dying to getting honored with the David Ogilvy Award for Excellence in Advertising Research last night in NYC, an award bestowed on the campaign and McCann Erickson Detroit by the Advertising Research Foundation. George Zimmermann, Vice President of Travel Michigan, said in a statement to the press, “Research has been the key component of our advertising strategy since the campaign was launched in 2006. Thanks to the efforts of McCann Erickson and Longwoods International, the Pure Michigan brand has made a major impact on Michigan tourism.”

Congrats, McCann Erickson. Congrats narrator Tim Allen, who was apparently worth his speculated $750K annual salary for his contributions to the campaign. Congrats Detroit ad scene, who many are saying is dying a slow, painful death. And, finally, big congrats to the “Great Lakes State.”

Ritz Crackers Nabs Guy Fieri as its New Spokesperson

We’ve had a lot of fun on here poking fun at spokespeople. Whether it’s Tim Allen giving his home state some love or Laurence Fishburne getting a little hot and bothered over Cadillac, sometimes the goofy voiceovers of celebrities can warm the heart. That is, unless that spokesperson is Guy Fieri, the celebrity chef-turned-television personality who seems inescapable every time you flip through the channels.

Now, Fieri is adding to his TV resumé a job as Ritz’s official truck driver and over-tanned face of all things bite-sized in preparation of what could into a rather large Super Bowl campaign. Facebook is hosting an advertisement featuring Fieri plowing into a tailgate party with his Ritz truck, producing his special cracker recipes for happy sports fans. With those sunglasses and penchant for disrupting otherwise tranquil scenes, he may as well be the personification of the Kool-Aid guy.

I never thought I’d see the day that someone actually makes Smashmouth look like a bunch of badasses in comparison.

Fishburne’s First Outing for Cadillac: ‘Red Blooded Luxury’

In winning GM’s Cadillac account from BBH New York after only six months, Fallon needed some help to meet the industry’s high expectations. They brought veteran Bruce Bildsten over to lead the account, and employed the vocal talents of Laurence Fishburne (aka Cowboy Curtis aka Morpheus aka that pornstar’s dad) for this first round of ads from the agency.

It seems the trend of getting celebrities to do voiceover work for car commercials isn’t ending any time soon. In the past year we’ve had Dexter‘s Michael C. Hall get all phallic over Dodge Chargers and seen Tim Allen claim Chevrolet in the name of “America, Man.” We’re going to give Cadillac the victory in the battle of the voiceover heavyweights because, let’s face it, Fishburne could beat the shit out of either of those dudes if push came to shove.

Really, we applaud Cadillac for their “Red Blooded Luxury” campaign, because people don’t buy fancy cars because they make sense financially (nudge, nudge, Acura). They buy luxury cars to look cool and rich, flexing their dollars for all drivers to see. “Red Blooded Luxury” uses Fishburne’s booming voice and shots seemingly ripped from the pages of Vogue to show that Detroit’s recovering from the depths of economic ruin, and that “American made” and “chic” can be used interchangeably once more.

One more spot after the jump.

Read more

‘Pure Michigan’ Winter Campaign Will Be Canceled on Friday

In the wake of news that Michigan’s state government would not be able to afford running their “Pure Michigan” ads this fall, Travel Michigan announced today that Dec. 3 would mark the cancellation of the campaign’s winter advertising unless the state can somehow make up for a huge loss in funding. 2011′s fiscal promotion budget is set at $5 million, a sharp decline from last year’s $17 million.

The “Pure Michigan” campaign, a McCann-Erickson Detroit creation, launched in 2006. During its history, the campaign has won a plethora of awards and acknowledgments including Forbes naming it one of the top 10 greatest tourism promotion campaigns ever created and a USA Today front-page feature calling it one of tourism’s greatest success stories. Despite featuring narration from Michigan-native Tim Allen, the campaign saw an increase of 5 million tourists to Michigan who brought a total of $1.3 billion to Michigan businesses and paid another $93 million in Michigan taxes. In late October, 67% of Michigan voters supported continued funding for the campaign.

George Zimmerman, Travel Michigan’s vice president, feels that there is little time for saving the campaign. “We hope to be advertising Michigan’s wealth of winter activities to potential visitors from Chicago and other key out-of-state markets in Ohio and Indiana, but can only do so if we have our funding resolved by December 3,” he says in a statement. “National Pure Michigan advertising for spring/summer – our biggest tourism season – is scheduled to begin airing in March and must be purchased in January. We cannot move forward with our spring/summer advertising buy unless the legislature provides funding before they adjourn in December. The time for action is now.”

Compared to travel campaigns from Montana and St. Louis, “Pure Michigan” truly had Chicagoans looking to escape the city hooked.

Goodby, Chevrolet Introduce Electric Car for ‘America, Man’

It’s been about a decade since Toyota launched their electric hybrid car, the Prius, worldwide. So, give Chevrolet credit for picking up on the idea and realizing that, “Hey, pretty much every other major car company has a hybrid electric vehicle. We should probably build one too.”

Enter the new Chevy Volt and its “Runs Deep” campaign done by the good folks at Goodby. Premiering during the World Series last night (Giants won FYI), the TV spot already has the audience Chevy needs to sell tons of earth-friendly cars stamped with an American seal of approval. The only problem is that ads like “Anthem” shown above might be too subtle for anyone to notice…at all. Unless, of course, you’re just a fan of Freelance Whales (and you should be).

Now, no one’s asking voiceover guy Tim Allen to overwhelm GM and Chevy with his trademark Home Improvement “man-grunt” noises. And, admittedly, the creatives as Goodby are much better at what they do than most, that being clean-cut simplicity. But, if you’re making a commercial about the “American Way” airing during “America’s Favorite Pastime,” why not use a bit more patriotic imagery? If your electric car is the kind that actually plugs into an outlet, why not show that onscreen for more than half a second so people can see what you’re doing? Also, if your car can run solely on an electric charge for 40 miles, more than 75 percent of the country’s daily commute, wouldn’t you include something about that other than some fine print at the bottom of your ad or mentioning “really far”? Maybe I just don’t understand why Chevy’s trying to sell spontaneity to the kind of people who are counted on to watch the World Series every year.

Credits after the jump. Read more