Wow, what an episode of Mad Men this past Sunday! In an hour that will undoubtedly be considered one of the show’s best ever, Don Draper and friends find themselves delving even deeper into amoral business practices, setting a new low for what their fictional agency is willing to do to win a new client. As A.V. Club‘s Todd VanDerWerff said in his poignant weekly recap, “Though I can’t imagine watching the show anyway, who the fuck could stay tuned after this to see who came up with the coolest idea to win on The Pitch?”

Yes, this week was definitive proof to any conspiracy theorists out there that Mad Men‘s creator and showrunner, Matt Weiner, and the producers of The Pitch don’t communicate at all whatsoever. After all, it must have been difficult for even advertisers to watch the characters of Mad Men commit a horrid act and then be convinced by promos asking, “How far will these agencies go to win The Pitch?” AMC moving the The Pitch to a time slot after Mad Men was an obvious act of desperation for the cable channel’s very low-rated reality show. But, we highly doubt AMC expected this time change to harm viewership of The Pitch even further.

It’s too bad, because this week’s storyline on The Pitch should have been, in theory, more compelling than those from any other episode thus far. How different can you get than an LA-area multicultural agency and a very white agency from Omaha? Add to that a PSA about racial diversity in advertising that started a lively discussion on AgencySpy last week, and you should have the formula for success, right? Right? (SPOILERS AHEAD!)

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