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Posts Tagged ‘Tim Hawkey’

Area 23 Creates ‘The State of Diabetes’ for The diaTribe Foundation

Area 23, part of FCB Health, teamed up with diabetes advocacy organization The diaTribe Foundation for a campaign called “The State of Diabetes” launching today, on World Diabetes Day.

The campaign is based around the insight that if the 343 million people living with type 2 diabetes around the world were recognized as a sovereign state by the United Nations it would be the world’s third largest country. So Area 23 and The diaTribe Foundation launched an initiative petitioning the United Nations to recognize type 2 diabetes as a sovereign nation. While it’s fair to assume that no one involved actually expects that one to pan out, The diaTribe Foundation hopes the initiative will “spark conversations about furthering education and awareness efforts, and even inspire access to healthier food across the globe.”

“In emerging nations—where processed and fast foods are too often more accessible than healthier options—‘lifestyle choices’ may not really be choices,” explains Kelly Close, founder of The diaTribe Foundation. “Education on an individual basis is only one piece of the puzzle. We need to put type 2 diabetes awareness on the agenda, at the national and international levels.”

Area 23 also worked with artist Henry Hargreaves and director Tim Hawkey for a PSA video promoting the initiative. The video sees Hargreaves construct a world map made out of the kind of unhealthy foods that can contribute to the development of type 2 diabetes and asks “What kind of world are we creating?” before directing viewers to the campaign microsite, where they can choose to sign a petition addressed to the UN. Print ads for the campaign are designed to drive traffic to the microsite as well, while social media efforts will also support the campaign. Read more

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Tuesday Odds and Ends

-JWT North America president/chief integration officer Mike Geiger, DDB Worldwide CCO Amir Kassaei and Havas CCO Jason Peterson have joined the Executive Jury of the 2013 New York Festivals International Advertising Awards. link

-Commercial production companies Tomboy and Looking Glass Films have formed an alliance for mutual representation, thus bringing together a directorial roster including David Mamet, Roman Polanski, Renny Harlin, Danny Boyle and more. EP June Guterman presides Looking Glass Films, whose roster will be represented in the UK by Tomboy Films, overseen by MDs Glynis Murray and Barnaby Spurrier.

- Robert “Bobbie” Boucher (real name, we believe) has joined El Segundo, CA-based David&Goliath as director of digital delivery & technology.

-To set the mood for the cold, dark end of day, here’s a new campaign from NYC strategic creative agency YARD, which enlisted Jimmy Page and American musician Gary Clark Jr. to help promote the John Varvatos spring/summer line (above).

-Just a reminder that Target’s Twitter-based “Everyday Collection” event an actual online runway show from Minneapolis-based mono that’s inspired by people’s everyday tweets, will come to fruition this Thursday, Jan. 24. link

-The folks behind eTail have announced the finalists for their 2013 “Best in Class” Awards, which takes place in Palm Desert, CA from Feb. 25-28. link

-WDCW has brought on six-year Creature vet Ramon Vasquez as a senior designer.

-After the jump, if interested, you can check out the final round jury lineup for the 2013 Health Effies, which will determine winners in these six categories.

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