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Posts Tagged ‘Tim Jones’

Cornett Celebrates A&W Chain with Custom Table Number Designs

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It’s been a couple of months since we’ve heard from Lexington, KY-based agency Cornett. Now they’ve returned with a new effort for A&W Restaurants. Now that Cornett has crafted “the world’s longest hashtag” for the chain, the agency has unveiled a follow-up in the form of customized table number designs. To accomplish the feat, Cornett has enlisted the services of a handful of artists who each drew up 20 distinct, race car-inspired table number designs that cater to the agency’s new brand platform dubbed “hip nostalgia.” Above and below is just a smattering of the handiwork from artists Ken Davis, Jason Carne, Ryan Quickfall, Travis Hess and CD Tim Jones. While it doesn’t have the humor like some previous Cornett work, the artistic bent is still somewhat appealing. You can view the full project here.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Cornett IMS Crafts World’s Longest Hashtag for A&W

Kentucky-based agency Cornett IMS (who you may remember from Beardvertising or “Kentucky Kicks Ass“) has created the world’s longest hashtag to promote the release of A&W’s new chicken tender sandwich.

While most brands see the hashtag as something that fans will hopefully share on social media, Cornett chose to create a hashtag so long that the chance of it being used are pretty damn low. The extra-big hashtag is, presumably, meant to coincide with the extra-big nature of A&W’s Hand-Breaded Chicken Tender Texas Toast Sandwich. Like that sandwich, the hashtag is quite the mouthful. As Cornett’s Whit Hiler puts it, they were going for a “hashtag so long, our consumers would say ‘man that’s a really long hashtag, that Hand-Breaded Chicken Tender Texas Toast Sandwich must be freaking delicious.’” You can view the TV spot introducing the hashtag above. That hashtag, by the way, is: #supertastylargeandinchargetexastoasttwohand-wichmadewithdeliciousonehundredpercentwhitemeathandbreadedchickentendersandyourchoiceofclassicorspicypapasauceeitherwayyoucan’tgowrongwowthatsoundsgoodyouneedtotryoneit’sonlyavailableforalimitedtimeImgoingtohavetogogetonemyselfareyoustillreadingthisseeyouatAandW. Credits after the jump. Read more

‘NBA2K14′ Makes it ‘Reign’ in Lebron James-Starring Spot

In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James‘s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.

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AXE, BBH Offer an Important Lesson About Firefighters, Astronauts

Since BBH debuted last year’s Kiefer Sutherland-starring “Susan Glenn,” AXE’s TV spots have consistently been some of the best on TV. Well, maybe not the “best,” but considering how awful they used to be, they’ve come quite a long way. Now, with a new campaign for the AXE Apollo scent, BBH is taking things to a whole other level completely. That level, by the way, is freaking outer space.

The above spot, “Fireman,” teases the AXE Apollo Space Camp, which will allegedly offer 22 daring individuals the opportunity to receive rigorous astronaut training in Florida followed by a chance to go into outer space. Wait, outer space? Holy shit. Could this possible be legitimate in any way? Well, if you don’t believe AXE, do you believe the space camp’s spokesperson?

So, not only is this campaign apparently making history, but it’s giving us two great spots on top of that. For your chance to actually become an astronaut (that’s right, Lance Bass), enter at the AXE Apollo Space Camp website before February 3. Credits after the jump.

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We Hear: Scott Neslund Out at Moxie? (Update: Yes, He Is)

Just when you thought things were winding down for the holidays….Sources and tipsters alike are chiming in that Scott Neslund, who took over as leader of Publicis/ZenithOptimedia division Moxie Interactive when founding member/CEO Joel Lunenfeld left this past for for Twitter, is no longer at the agency. Calls placed to Neslund, a former CEO of Mindshare (who may have been let go from the WPP agency) and chief exec of SF-based digital firm Red Bricks Media, have been left unanswered. Spies are saying that Neslund may have been ousted by ZenithOptimedia North American CEO Tim Jones, but we’re still trying to get some confirmation.

Update: The ZenithOptimedia camp sent out an official note saying Neslund will “potentially be taking another position within [Publicis] Groupe.” As for Moxie, former Verizon marketing exec Suzy Deering has been appointed as president of the Atlanta office and nine-year ZO vet Lou Rossi is being promoted from EVP, director, Zenith Media USA to the lead role of Moxie NY.