In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James‘s first game cover, Zambezi returns with the official launch ad for the game featuring who most believe is the best in b-ball today. Yours truly hasn’t been much of a gamer since Mortal Kombat and Street Fighter 2 were in existence, but hell, we’re down to revisit the days when we were on fire in NBA Jam. Along with the spot, Zambezi curated an interview with the one and only Michael Jordan dubbed “Uncensored” in what perhaps the greatest basketball player ever actually goes against the grain and dubs Kobe Bryant the only one he probably couldn’t beat in the NBA today. Well, he did emulate his style to perfection after all, so maybe MJ’s on to something. Credits and the Jordan interview after the jump.
Posts Tagged ‘Tim Jones’
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Since BBH debuted last year’s Kiefer Sutherland-starring “Susan Glenn,” AXE’s TV spots have consistently been some of the best on TV. Well, maybe not the “best,” but considering how awful they used to be, they’ve come quite a long way. Now, with a new campaign for the AXE Apollo scent, BBH is taking things to a whole other level completely. That level, by the way, is freaking outer space.
The above spot, “Fireman,” teases the AXE Apollo Space Camp, which will allegedly offer 22 daring individuals the opportunity to receive rigorous astronaut training in Florida followed by a chance to go into outer space. Wait, outer space? Holy shit. Could this possible be legitimate in any way? Well, if you don’t believe AXE, do you believe the space camp’s spokesperson?
So, not only is this campaign apparently making history, but it’s giving us two great spots on top of that. For your chance to actually become an astronaut (that’s right, Lance Bass), enter at the AXE Apollo Space Camp website before February 3. Credits after the jump.
Just when you thought things were winding down for the holidays….Sources and tipsters alike are chiming in that Scott Neslund, who took over as leader of Publicis/ZenithOptimedia division Moxie Interactive when founding member/CEO Joel Lunenfeld left this past for for Twitter, is no longer at the agency. Calls placed to Neslund, a former CEO of Mindshare (who may have been let go from the WPP agency) and chief exec of SF-based digital firm Red Bricks Media, have been left unanswered. Spies are saying that Neslund may have been ousted by ZenithOptimedia North American CEO Tim Jones, but we’re still trying to get some confirmation.
Update: The ZenithOptimedia camp sent out an official note saying Neslund will “potentially be taking another position within [Publicis] Groupe.” As for Moxie, former Verizon marketing exec Suzy Deering has been appointed as president of the Atlanta office and nine-year ZO vet Lou Rossi is being promoted from EVP, director, Zenith Media USA to the lead role of Moxie NY.