Fresh off of winning Olympic gold, Oklahoma City Thunder teammates Russell Westbrook and James Harden are among a few Team USA basketball athletes to star in a new round of spots from BBDO New York for Foot Locker. ESPN’s Darren Rovell is already raving that “Tear Away” (above) could be the “commercial of the year,” though we’ll stop short of that for now. Still, considering Team USA’s success in London and the fairly entertaining ideas put forth here, we can consider this a win-win for BBDO, which picked up creative duties for Foot Locker last fall. While “Tear Away” has Rovell gushing, we were just as amused by “The Melo’s” (below) starring Harden and Westbrook’s Olympics teammate Carmelo Anthony, who perhaps is taking a knock at his own inflated ego. Credits and one more spot starring, Westbrook, Kevin Love and the Miami Heat’s Chris Bosh after the jump.
Posts Tagged ‘Tim Masik’
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If you happened to catch any NFL games since the season kicked off on Thursday night, you probably saw any one of three or four FedEx ads that’s part of a new brand campaign from BBDO NY, which aims to emphasize its client’s “customer solutions including healthcare, automotive, small business and sustainability.” The spot called “Hollywood” (above), which boasts FedEx’s ability to, yes, deliver bovine heart tissue in time for surgery, seemed to get the most airplay from our point-of-view. But maybe it was the one below or either of the two after the jump that deserved more rotation–though none of this year’s FedEx spots really elicited a chuckle or two like last year’s “Exchange Student” effort that also launched during the NFL’s opening week. Check out two more from the 2011 campaign (wait, is that Bodie from The Wire as the FedEx guy in the spot called “Two-Sided”?) as well as credits for the various spots after the jump.