BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE.
The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s soon apparent that the boy can communicate with machines. This starts off small, with him using his voice to change the channel or hit snooze on his alarm clock, but soon he’s using his power for greater purposes. Maybe it’s the great soundtrack by Beck, but the strange story is oddly touching somehow. Coming on the heels of the recent “Ideas,” it seems that BBDO is going in an emotional direction in their online work for GE. Read more