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Posts Tagged ‘Tim Tebow’

Friday Morning Stir

-Facebook and Zynga have basically squashed their longstanding alliance. Welcome, competing game developers. link

-The Barbarian Group has unveiled a new app called “Rager” to help Foursquare users capitalize on check-ins. Check it out here and get more TBG insight on the app here.

-Damian Lewis from Homeland stars in a new short film from RSA promoting the Jaguar F-Type. Teaser trailer above.

-PHD launched a new global operating system dubbed Source. link

-In-game advertising still gets no love. link

-TiVo’s top dog is very excited about his company’s new pitchman, Tim Tebow. link

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Thursday Morning Stir

-The New York Festivals International Advertising Awards has announced its 2013 call for entries. link

-Chicago entities Leviathan and Waveplant, a design-focused production studio and the brand of composer/sound designer Joel Corelitz, respectively, have formed a creative alliance to serve as a resource for broadcast and experiential design.

-Deeplocal, an agency that built the Nike Chalkbot for W+K a couple of years ago as well as the Prius mind-controlled bike in 2011, would like you to know that  it’s moved into an old flour mill in Pittsburgh and is on the hunt for creatives, account folks, producers and engineers. Here’s a look at the space.

-ESPN’s messiah, Tim Tebow, has signed an endorsement deal with TiVo (see above). It’s like a match made in heaven. link

-Perhaps Steffan Postaer‘s life-changing workout regimen could teach agencies a thing or two (or not). link

 

‘NCAA Football 13′ Will Put Team Loyalty to the Test

It’s rare we ever come across work from SF-based Heat that isn’t for some new game from Electronic Arts. But, considering Heat’s high level of consistency on these projects, especially for the EA Sports imprint, we really can’t imagine the agency working for any other brand, despite the fact that Heat counts AOL and the Huffington Post among its clients.

Sure, you can note the obvious similarities between this work and the decades-old “This is SportsCenter” campaign for ESPN. But, if you can take a formula that’s proven to capture the attention of sports fans and apply it to video games, why wouldn’t you?

A TV campaign for EA Sports’ newest game, NCAA Football 13, asks the question, “If you could put any Heisman Trophy winner in history on your favorite team, would you do it knowing that it would betray historic rivalries?” The dad in the above spot admits that, yes, having 1991 Heisman Trophy winner Desmond Howard returning kicks for Ohio State would be nice. But, Howard played for Michigan, Ohio State’s biggest rival. Therefore, this makes his son an awful traitor, and destroying his TV is just the beginning in this father eventually exiling his son to Ann Arbor for all eternity.

View credits, and watch what happens when Tim Tebow plays for Georgia and Robert Griffin III suits up for LSU after the jump.

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Tuesday Odds and Ends

-Should Unilever retract its Dove “Ad Makeover” campaign? link

-NYC shop Protagonist won North American AOR duties for Italian coffee brand, Lavazza.

-Former Substance CCO Joanna Peña-Bickley joined Connecticut-based shop Ryan Partnership as SVP/ECD.

-10-year JWT vet Eric Hyman joined up with Atlanta-based operation The Partnership as CMO.

-The always-reputable AshleyMadison.com has placed a $1 million bounty on Tim Tebow‘s virginity. link

-Here’s your agenda for the 4A’s 2012 PR Conference, which kicks off tomorrow. link

-What the hell is a Fishtagram? Well, see if the video above explains things.

-Let’s take a trip back to the late ’90s and watch a young-ish David Droga explain how to judge a good ad. link

-Newly formed, Culver City, CA-based prodco WoodShop welcomed Christy Lindgren as head of production and Ben Tucker as technical producer.

 

 

Wednesday Odds and Ends

-Former Apple design director and Method co-founder Mike Abbink has returned to Wolff Olins to serve as creative director in its New York office.

-Nike is none too pleased with Reebok already selling Tim Tebow Jets jerseys. link

-Meanwhile, Houston Texans running back Arian Foster has joined the likes of Tom Brady and Cam Newton as pro athlete endorsers for Under Armour. link

-What do Katy Perry, Derrick Rose and Lionel Messi all have in common? Well, they’re still “all in” for Adidas (above).

-R/GA has teamed up with flavoring/dining brand Lawry’s to let moms “dinnertise” to their kids. link

-JetBlue insists its brand is merely “tarnished, not destroyed” following the mental collapse of one of its captains this week. link

-St. Louis-based shop Boxing Clever promoted Jim Harper to partner.

-PA-based digital creative boutique Neo-Pangea helps NatGeo herald the Titanic disaster’s 100th anniversary with a site and gaming experience. link

-If you dig this 5.9 second clip that’s part of a contest from BMW USA, feel free to “Like” on Facebook of give it a “thumbs up” on YouTube. link; link

-Just For Men is serving as the first-ever sponsor of the NHL playoff-themed “Beard-a-Thon” program. Seems like an apt choice. link

-The 4A’s teamed up with Arnold to launch a new web-based video platform aimed at young adults called Open Advertising. link

 

Friday Odds and Ends

-Former T3 SVP/ECD Glen Sheehan joined GSD&M as SVP/GCD across all accounts.

-Inferno Group alum Kieron Monahan joined Arnold Worldwide as EVP, global planning director & global technology practice/co-lead for Dell.

-If you have a few minutes, watch filmmaker Brady Fontenot chat with ADC Awards Photography jury chair with Leo Burnett NY SVP/CD Kieran Antill (above–full jury lineup after the jump).

-Jockey is putting its money on pitchman Tim Tebow to conquer Tom Brady this weekend. Yeah, good luck with that. link

-A dog named “Mr. Quiggly” is replacing Kim Kardashian in Skechers’ Super Bowl spot. link

-So, what does Rich Silverstein‘s desk look like? link

-The U.K. IPA released its 2011 Agency Census. link

-Former OMD global digital director Cari Weisberger, who worked on Levi’s, is “currently looking for a new gig.” link

 

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ESPN Honors Idiotic Sports Betting

It’s been a while since we’ve seen a great ESPN spot from W+K, hasn’t it? Don’t get me wrong, I got a few good chuckles in while watching last year’s “Jumbotron Marriage Proposal.” But, I still yearn for the days when I would hear things like “Yeah, the game was boring, but did you see that new ESPN/SportsCenter spot they aired during the commercial break? It almost made watching that travesty worthwhile.”

“Shake On It” marks a subtle new take on W+K NY’s long-running “It’s Not Crazy, It’s Sports” campaign. In the past, we’ve seen spots showcasing fanatics doing outrageously flamboyant things in the name of sports because they want to. In the above spot, we see these people doing similar stupid feats because they have to. After all, it’s written in the Man Handbook that “If you make a bet and lose, you have to accept the consequences.” If you bet that you’d dance around in a dangerous part of town while wearing a diaper and bonnet if you favorite team lost, then you have to do it. That’s what being a grownup is all about.

And, before you say that these kinds of extreme bets rarely happen, I give you this poor bastard’s thigh tattoo of centaur Tim Tebow as evidence otherwise. Credits after the jump.

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Wednesday Odds and Ends

-Siltanen & Partners’ chairman/CCO Rob Siltanen reflects on Chiat’s “Think Different” work for Apple. link

-Euro RSCG alum Steffan Postaer equates McGarryBowen to Tim Tebow. Please, make it stop. link

-Former McKinney art director Scott Pridgen has joined CP+B as associate design director.

-From the looks of it, there’s an “Occupy North Pole” rally in Charlotte tonight courtesy of Studiobanks. link

-Thornberg & Forester unleashed a “holiday jam” for the iPhone and iPad. link

-Hef is moving Playboy Enterprises from Chicago to L.A. link

-What happens when your turn your office into a Christmas tree? Landor Associates in London finds out (above).

-BooneOakley takes on “Cornhole” with an app for Bojangles dubbed “BoTime!” link

-Feature film/commercial VFX vet Dan Dixon joined Absolute NYC as head of CG. link

-The recently unlocked NBA has locked a deal with Sprint. link

 

Tim Tebow’s an Abstinent Stud in New Jockey Ad

Tim Tebow, the football messiah who happened to sign as underwear spokesman for Jockey last July, apparently wears t-shirts that are “cooler than yours” in a new advert for the sportswear brand. Accompanied by music that’s on an artistic par with Chris Daughtry and Nickelback, Tebow puts on his white T and roams the streets like he was Travolta in Saturday Night Fever (the Bee Gees could’ve actually better served this spot). All the while, his T-shirt–which is infused with Outlast technology developed for NASA–takes on a life of its own, protecting the Denver Broncos QB from the heat and attracting ladies all at the same time (don’t worry, it’s all innocent, of course). For some reason, SB Nation digs deep into the ad and offers analysis here.

Could Five Percent of Ad Spend Be Used for ‘Greater Good?’

As the above video and adorable children will tell you, $500 billion is spent annually on advertising. Today marks the launch of ADD or DELETE, an all caps social initiative dedicated to reallocating five percent of that money (approx. $25 billion) toward positive societal change.

The launch is timed to coincide with Super Bowl XLV and the enormous amount of attention being drawn to the $3 million price of a 30-second ad. Led by Minneapolis-based marketing group Haberman, ADD or DELETE urges consumers to question the value of that expensive advertising in two weeks. In a press release, Haberman MD Eric Block says he wants viewers to ask the question, ‘Is the approximately $3 million dollars being spent on every ad ADDing value or would you rather DELETE it?’”

The company’s namesake/CEO Fred Haberman echoes Block’s plan for the campaign, saying, “ADD or DELETE inspires marketing professionals to consider their legacies; do you want to be known for gaining approvals for lavish ad shoots or for creating campaigns that positively impact our world?”

Given the two participating NFL teams’ large fan bases, it’s a sure bet that a ton of people will be watching the Super Bowl this year, and the price of those 30-second spots isn’t going to drop before the game. What does the average sports fan prefer: watching Robert Goulet climb around on a ceiling, watching a giggling woman ride a seal, or hearing Tim Tebow speak out against abortions?

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