-The New York Festivals International Advertising Awards has announced its 2013 call for entries. link
-Chicago entities Leviathan and Waveplant, a design-focused production studio and the brand of composer/sound designer Joel Corelitz, respectively, have formed a creative alliance to serve as a resource for broadcast and experiential design.
-Deeplocal, an agency that built the Nike Chalkbot for W+K a couple of years ago as well as the Prius mind-controlled bike in 2011, would like you to know that it’s moved into an old flour mill in Pittsburgh and is on the hunt for creatives, account folks, producers and engineers. Here’s a look at the space.
It’s rare we ever come across work from SF-based Heat that isn’t for some new game from Electronic Arts. But, considering Heat’s high level of consistency on these projects, especially for the EA Sports imprint, we really can’t imagine the agency working for any other brand, despite the fact that Heat counts AOL and the Huffington Post among its clients.
Sure, you can note the obvious similarities between this work and the decades-old “This is SportsCenter” campaign for ESPN. But, if you can take a formula that’s proven to capture the attention of sports fans and apply it to video games, why wouldn’t you?
A TV campaign for EA Sports’ newest game, NCAA Football 13, asks the question, “If you could put any Heisman Trophy winner in history on your favorite team, would you do it knowing that it would betray historic rivalries?” The dad in the above spot admits that, yes, having 1991 Heisman Trophy winner Desmond Howard returning kicks for Ohio State would be nice. But, Howard played for Michigan, Ohio State’s biggest rival. Therefore, this makes his son an awful traitor, and destroying his TV is just the beginning in this father eventually exiling his son to Ann Arbor for all eternity.
It’s been a while since we’ve seen a great ESPN spot from W+K, hasn’t it? Don’t get me wrong, I got a few good chuckles in while watching last year’s “Jumbotron Marriage Proposal.” But, I still yearn for the days when I would hear things like “Yeah, the game was boring, but did you see that new ESPN/SportsCenter spot they aired during the commercial break? It almost made watching that travesty worthwhile.”
“Shake On It” marks a subtle new take on W+K NY’s long-running “It’s Not Crazy, It’s Sports” campaign. In the past, we’ve seen spots showcasing fanatics doing outrageously flamboyant things in the name of sports because they want to. In the above spot, we see these people doing similar stupid feats because they have to. After all, it’s written in the Man Handbook that “If you make a bet and lose, you have to accept the consequences.” If you bet that you’d dance around in a dangerous part of town while wearing a diaper and bonnet if you favorite team lost, then you have to do it. That’s what being a grownup is all about.
Tim Tebow, the football messiah who happened to sign as underwear spokesman for Jockey last July, apparently wears t-shirts that are “cooler than yours” in a new advert for the sportswear brand. Accompanied by music that’s on an artistic par with Chris Daughtry and Nickelback, Tebow puts on his white T and roams the streets like he was Travolta in Saturday Night Fever (the Bee Gees could’ve actually better served this spot). All the while, his T-shirt–which is infused with Outlast technology developed for NASA–takes on a life of its own, protecting the Denver Broncos QB from the heat and attracting ladies all at the same time (don’t worry, it’s all innocent, of course). For some reason, SB Nation digs deep into the ad and offers analysis here.
As the above video and adorable children will tell you, $500 billion is spent annually on advertising. Today marks the launch of ADD or DELETE, an all caps social initiative dedicated to reallocating five percent of that money (approx. $25 billion) toward positive societal change.
The launch is timed to coincide with Super Bowl XLV and the enormous amount of attention being drawn to the $3 million price of a 30-second ad. Led by Minneapolis-based marketing group Haberman, ADD or DELETE urges consumers to question the value of that expensive advertising in two weeks. In a press release, Haberman MD Eric Block says he wants viewers to ask the question, ‘Is the approximately $3 million dollars being spent on every ad ADDing value or would you rather DELETE it?’”
The company’s namesake/CEO Fred Haberman echoes Block’s plan for the campaign, saying, “ADD or DELETE inspires marketing professionals to consider their legacies; do you want to be known for gaining approvals for lavish ad shoots or for creating campaigns that positively impact our world?”