TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Todd Buffum’

Arnold Worldwide Celebrates ‘The Few and Far Between’ for Jack Daniel’s

Arnold Worldwide is launching a new multimedia campaign for Jack Daniel’s entitled “The Few and Far Between,” which celebrates, “the quirky stories told by the proprietors, bouncers, barflys and patrons who frequent…fine establishments and questionable joints.” Or, in other words, drinking stories. The brand avoids accusations of promoting excess with the disclaimer, “You can’t tell a story you don’t remember. Please drink responsibly.”

In addition to short videos, the website hosting the campaign also features “tales of whiskey, revelry and mischief” in the form of written stories, audio and mixed media. You can take a look at a teaser video above, and head to the campaign site for the full experience. The launch features thirty bar stories gathered from around the country, but the brand plans to release even more later this year as part of this massive digital campaign and has also partnered with Vice Media for a user-generated photo contest. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

Jack Daniel’s Celebrates America’s Hand-Crafted, Independent Spirit

“Craft is about a commitment to a standard, and to a way of doing things…a real appreciation of doing things the right way,” Christian Helms, an Austin, TX native who’s one of Jack Daniel’s annual Independence Day poster creators. This year, Arnold Worldwide’s moving from Yee-Haw Industries and working with independent artists from not only Austin, but Berkeley, CA and Brooklyn, NY to create hand-made posters representing the importance of tradition and craft.

The American whiskey brand documented each poster-maker’s process, reflecting the time and energy put into their unique creations. Jack Daniel’s still mass-manufactures their whiskey (otherwise you couldn’t buy it for 15.00 at your local liquor store), but this campaign gets at the down-home, historic roots of the amber liquid creators.

The videos are featured on Jack Daniel’s newly redesigned website (also an homage to the history behind the brand) and on Facebook. They’ll also be shown in bars across the nation, alongside the finished posters.

America the Beautiful: where independent artists, international agencies, and whiskey giants celebrate together. Happy fourth!

More images, videos, and credits after the jump.

Read more