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Posts Tagged ‘Todd Grant’

Everyone Deserves a Snow Day, Even in the Summer?

As everyone laments the conclusion of a great NBA season, we’re all reminded that it’s almost vacation season. Some of us find a beach, others opt for a refreshing hike. You may only think of Colorado ski resorts as a winter vacation hub, but with some creative guidance from Seattle-based Wexley School for Girls, the Copper Mountain resort wants to remind vacationers that it’s still looking to thrive as the summer gets sweaty. Three new Copper Mountain spots will be airing in the coming months. “Golf Triathlon” will be released first on June 24.

The ads are a continuation of Wexley’s “Everyone Deserves a Snow Day” campaign, somewhat puzzling considering school is out and there aren’t snow days to be had. The set-up is overly simple: a standard nuclear family trading uncomfortable banter on a skilift. The premise of a gold triathlon is a dynamic idea in theory, ripe with potential humor, but here it is rendered boring. Showing the golf course to the viewer may have fixed the boredom. The two unreleased spots, “Events,” and “Woodward,” are much of the same: jokes that don’t make you laugh. Same background, same skilift, no variety. A bland campaign for a bland Friday.

You can see the other two spots and credits after the jump.

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Monday Odds and Ends

-Seattle shop Wexley School for Girls named co-founders Cal McAllister and Ian Cohen as CEO and CCO, respectively. In addition, Todd Grant was promoted to ECD. From top to bottom (above) are McCallister and Cohen’s rather interesting headshots.

David Fincher, David Morrison, Guy Ritchie and Jonathan Glazer have launched content company, RESET. link

-Farmington, CT-based agency Keiler was named AOR for automotive care brand, Permatex.

-Well, here’s one way to leave an agency. link

-After five years spent at JWT Atlanta, Keith Jose has returned to GSD&M to assume the title of director of business development.

-A Techcrunch writer didn’t take too kindly to Chris Baker & Co’s “Unbaby” effort. link

-So, what’s Apple’s “biggest marketing secret?” link

-Director Jean Baptiste Leonetti signed to the roster of commercial prodco, Identity.

-W+K London discusses winning and losing pitches. link

 

 

Tuesday Odds and Ends

-Goodby alum Todd Grant joined Seattle’s Wexley School for Girls, apparently as a Renaissance man because he holds the titles of creative director, art director, writer and baritone ukulelist.

-New York shop Amalgamated added Coral Garvey and Jake Dubs as design director and writer, respectively. Garvey previously worked at Anomaly while Dubs has a stint at 72andSunny, respectively.

-Apple did pretty good for itself when it came to sales last quarter. link

-If you watched the NFL championship games over the weekend (shame on you if you didn’t), you surely saw VB&P and director Daniel Kleinman resurrect the spirit of Herman Melville for Audi (above).

-Are you ready to transfer to Timeline? Within a few weeks, Facebook will give you no choice. link

-With Chicago’s Downtown Partners, you win some and you lose some when it comes to clients, according to one reporter. link

-Digitas alum Marta Stajek was named director of business operations for New York-based post boutique Northern Lights, along with sister companies Bodega, Mr. Wonderful, and SuperExploder.

 

Todd Grant Heads to D&G

In case you needed an update, former Cole & Weber United ECD Todd Grant, who parted ways, or vice versa, with the agency to take some “time off” nearly two years ago but eventually wound up at CP+B, is now a creative director at El Segundo’s David&Goliath. Grant spent the last year at CP+B and worked on Jell-O, BK, Microsoft and Burger King.

D&G seems to work in mysterious ways–well, maybe not so mysterious as we’ve learned from other agencies–as he was already a CD on new Hardee’s work at the indie operation. We guess the trial period is over and D&G feels safe enough to officially recognize him as a staffer. Anyhow, Grant will partner with Jason Karley and John Battle, who were hired and promoted earlier this year, respectively, as creative leads on Carl’s Jr., Hardees, the California Lottery, new business and other projects.

 

Hardee’s Chicken Tenders Get a Personal Touch

From the ever-prolific David&Goliath comes the above advert for Hardee’s, seemingly the agency’s millionth TV spot for CKE Restaurants since taking over the ad duties for the brand at the beginning of the year. Hey, when you have four CDs and two ACDs working on 30-second spots like this one, you’re bound to come up with an idea here or there, right?

This time around, Hardee’s is advertising its hand-breaded chicken tenders by introducing a character who made his own basketball shoes. Okay, so someone trying to hide that fact that he’s greatly impoverished by comparing his footwear to Hardee’s menu items might not be the morally correct person to target. But, he certainly is the easiest. Also, for those wondering if Hardee’s actually has someone on staff hand-breading chicken before it goes out customers, the announce states, “At Hardee’s, hand-breading our chicken tenders fresh and made to order makes them better, and that’s just the way it is – a sentiment that rings even more true with the introduction of the new Hand-Breaded Buffalo Chicken Tenders.” Surprising, but at Hardee’s, that’s “just the way it is.” Credits after the jump.

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