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Posts Tagged ‘Todd Makurath’

mcgarrybowen Brings Together TMNT, Pizza Hut

mcgarrybowen teamed up with production company Bullitt Branded (a new branded content company from the Russo Brothers) to combine the re-launch of Teenage Mutant Ninja Turtles and the re-launch of Pizza Hut’s “Cheesy Bites” in a new spot entitled “Sneaky Turtles.”

The 30-second cross-promotional spot keeps things pretty simple, relying on the appeal of the Teenage Mutant Ninja Turtles. Said “Sneaky Turtles” break into a Pizza Hut test kitchen while no one is around and whip up a batch of “Cheesy Bites” — while making a complete mess. When the test kitchen chef returns, he’s pleased to discover the “Cheesy Bites” and eagerly digs in. The cross-promotion makes a lot of sense for Pizza Hut, given the Teenage Mutant Ninja Turtles’ well-known love of pizza, and using the re-launch of the Turtles on the big screen to re-launch a menu item is a nice touch, but we can’t help but feel like something’s missing. Stick around for credits after the jump. Read more

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FedEx, BBDO NY Plus Mariachi Band, Hip-Hop Act Present The Jingle Studio

For a company that specializes in mundane activities like box building and document copying, FedEx made some jazzy choices in their latest campaign. To sell FedEx as a company providing “solutions that matter,” BBDO NY worked with Caviar and Haus to show businesses what they won’t be getting.

It all takes place in the Jingle Studio Facebook app, where companies can create the cheesiest of jingles. They pick a band–possibilities include mariachi feat. singing cactus, hip hop ensemble, glam metal band. Then, using text-to-singing technology, they can insert their company name and info into an ad reminiscent of what you might see on a tiny town’s television channel (read: tacky).  Then, of course, the jingle-maker shares their fresh video along with its tacked-on FedEx promotion.

Maybe it’s just me, but the example video is going to be stuck in my head for the entire day. “Let’s fiesta like zillionaires!!” If FedEx’s strategy backfires and inspires a rise in bizarre singing ads, a ton of 90’s bands are going to have lucrative side-jobs.

Credits after the jump.

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