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Posts Tagged ‘Todd Taylor’

RTO+P, Sarah Harbaugh Seek to ‘Stop Dad Pants’ for Dockers

Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”

The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.

The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. Read more

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RTO+P, Sprout Create Honest ‘Holiday MOMents’ for Stressed Moms

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The winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better.

Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour preschool channel for parents and kids, to create “Holiday MOMents,” which they describe as “a site for moms to customize and share their very own moments with kids and their moms.” Read: awkward moments. The campaign was built around “consumer insight” (brought to you by Captain Obvious) showing how stressful and overwhelming the holiday season can be for moms with young children.

The site allows users to choose from a list of templates, including “Holiday Cheers and Tears,” ““’Tis the season to be messy,” “The Hostess with the MostStress,” and “Post Dinner Nap Time the New Family Tradition.” Visitors to the site then upload their imperfect holiday moment, and instantly have an honest holiday e-card on their hands. It’s a simple, fun idea tailored perfectly to Sprout’s audience. (Although I can’t help thinking fathers might feel a bit left out.)

RTO+P have also created a holiday giveaway campaign called MerryThon, which you can find on Sprout’s Facebook and Pinterest pages. The campaign, which started Wednesday and will run until December 24th, features a different prize given away every day. Also part of MerryThon is a daily craft or activity featuring one of Sprout’s popular characters. Sprout’s holiday campaign will also feature mobile and display ads. Credits and an additional “Holiday MOMent” below.  Read more

Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

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From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating youngsters will eventually win a chance to play at the Air Canada Centre, home of the Toronto Maple Leafs. I want to spell it center, but it’s for the kids, so I’ll keep it Canadian.

The contest consists of three stages – social media engagement, teamwork, and finally, hockey skills. These sort of pee-wee competitions happen all the time, but adding a social media component is a cool twist from RTO+P, especially in a hockey-crazed country, where presumably, families will claw for the chance to see their kids play on a pro rink. The details of the challenges haven’t been released yet, but you can check team eligibility and sign up here. To all the little Charlie Conways out there, have fun.

Credits after the jump.

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This is the Cutest Football-Related Ad You’ll See All Year

The newly re-branded Philly-based Red Tettemer O’Connell + Partners (who recently expanded with an L.A. office) are behind this super adorbs spot for The Big Ten Network’s BTN2Go mobile platform. Who knew tiny mascots could be so cute? Who knew that I could squeal like a teenage girl upon seeing mini-Bucky Badger? Oh man, I have a lot of self-reflection to do, huh?

For those wondering how BTN2Go works, here’s a write-up:

This multi-platform mobile extension gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fan’s team preferences, highlights and stats.

But who cares, right? It’s just too cute. Holy shit, so cute. It’s just inspired Kiran to tell me he wants a pet. Bfljeabf! Credits after the jump.

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There’s a Sentient, Glowing, Art-Loving Cube in Philadelphia

Is there anything more welcoming than a giant cube with a sense of humor? In order the generate hype for the Philadelphia International Festival of the Arts, a giant cube is serving as the official spokes-hexahedron for the event. What does a giant glowing cube have to do with the festival’s main theme, Paris 1910-1920? Nothing, other than the artists being showcased are definitely not squares! (Groan.)

Created by Philly-based indie agency Red Tettemer + Partners, the Cube made its official debut at the Kimmel Center for the Performing Arts on March 1, where it made jokes about boy bands and being “turned on.” PIFA runs from April 7 to May 1, and the cube will stream live performances during the festival. Aside from the performances, the Cube-y the Cube will also show video for the festival’s partners and PIFA’s documentary series called The Journey, also created by the folks at RT+P.

Who knows? Maybe the cube will join the Liberty Bell and the Rocky statue among Philadelphia’s tourist attractions. Credits after the jump.

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