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Posts Tagged ‘Todd Tilford’

Draftfcb ECD Teddy Brown Changes Offices

Posting two Draftfcb-related items in one day is purely coincidental, we assure you. Anyhow, we’ve received confirmation that Teddy Brown, who’s spent the last eight-and-a-half years in Draft’s Orange County office, where he served as ECD across accounts including Taco Bell, is moving to the agency’s Chicago hub. Brown is joining up with Draftfcb Chicago as SVP/group creative director and will help lead the shop’s more notable accounts including USPS, Del Monte and Kraft.

During his lengthy stay in the OC, Brown helped lead creative, as noted, on all Taco Bell work, including this year’s “Live Mas” repositioning and  “Operation: Alaska” effort. From what we’ve been told, lead creative on the Yum Brands chain’s account remains in the hands of Draftfcb North American ECD, who is also leading a search for Brown’s successor. Regarding his new SVP/GCD, Draftfcb Chicago CCO Todd Tilford says, “Teddy is an outstanding creative with a truly integrated marketing philosophy, a true professional, and a great human being.”

DFCB Chicago Promotes Roy, Loses Stock

Draftfcb’s Chicago hub has elevated EVP, group management director Rahul Roy to the role of director of account management. Roy, who has been with the agency for eight-and-a-half years, will take over for Marty Stock, who is leaving to join up with the new WPP group dedicated to MillerCoors. From what we’re hearing, Stock has been tapped to serve as president of said WPP group. We’ve obtained a memo that Draftfcb Chicago CCO Todd Tilford and president Michael Fassnacht sent to staff this morning concerning the news. Read below and the rest after the jump.

To: Draftfcb Chicago

From: Michael Fassnacht and Todd Tilford
Re:          Congratulations, Rahul
Date:       June 5, 2012

I’m pleased to announce that Rahul Roy, EVP, group management director, has been named the Director of Account Management for the agency. In his new role, Rahul will be a member of the agency’s executive committee, and will further elevate our account management standards, our unwavering focus on the work and goals for growth.

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Chris Ford Resurfaces at Draftfcb SF

Remember Chris Ford, whose last stint as an ECD at Ogilvy Sydney lasted just under a year? Well, the creative exec has now landed back in San Francisco to take on the chief creative officer role at Draft San Francisco. Ford, who officially assumes his title at Draft on August 29, will lead the creative departments in both San Fran and the agency’s Seattle office. As mentioned, it’s a homecoming for Ford, who, before heading down under to join O&M, spent 11 years at Goodby and worked his way up from senior copywriter to GCD, working on accounts including Comcast, TiVo and Saturn in the process.

During his career, Ford had other stints in the Bay Area at JWT and Wolfe/Doyle and spent time on the East Coast as an ACD at TBWA\Chiat\Day. In a statement, Draftfcb’s North American ECD Tom O’Keefe says, “Chris is exactly what this office needs right now. Under the watchful eye of leaders like Colin McRae, Tony Vazquez and Julie Scelzo San Francisco has done great work recently – we can’t wait to see how far they’ll go now with Chris at the helm.”

FYI, Todd Tilford, who was announced as Draftfcb Chicago’s CCO a few weeks back, officially started yesterday.

Tilford Named CCO at Draftfcb Chicago

Draftfcb NY CCO Darren Moran now has a counterpart in Chicago as the agency’s announced that Todd Tilford will take on the same title in the Windy City. Tilford arrives from Grey New York, where he was an ECD and led creative on DirecTV (most recently the “Gym” work), NFL and Ketel One among other accounts.

Tilford (left), who will assume his CCO role at Draft in early August, made his name known in the industry in the early ’90s as founder/creative director of Dallas-based Pyro, which operated initially as The Richards Group’s innovation lab. After that, he led all design work at BBDO New York and eventually started and ran his own creative consultancy. Tilford replaces Rob Sherlock, who we reported back in March was transitioning into an international role at Draftfcb.

Regarding Tilford’s hire, Draftfcb North American ECD Tom O’Keefe says in a statement, “Todd’s arrival represents a new creative era for Chicago. He has a well-earned reputation as a creative visionary who works extremely well in any discipline. He has been both a writer and a design director. He has led digital departments, created brand content, and has developed and marketed his own products.”

The Russian Returns for DirecTV, Guns Blazing

Ask and ye shall receive we suppose. The Russian oligarch (played by actor Tim Murphy) returns, thick accent, opulence and all in a follow-up to Grey New York’s well-received campaign from last year for DirecTV. Now that the introductions to the man and his mini-giraffe are out of the way, the theme this time around revolves around staying fit, in only the bizarre way our protagonist knows how. The line of choice here: “No pain, no pain.”

Credits after the jump…

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