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Posts Tagged ‘Tom Brady’

Wednesday Odds and Ends

-Tom Brady stars in BarrettSF’s “Have an MVP Day” for DailyMVP (video above).

-Andy Shulman, a senior animator at CP+B, has an interesting side business up-cycling vintage junk into unique light fixtures and sculptures.

-Chicago post-production shop Utopic announced the addition of Lauren Gray as a producer.

-Leo Burnett London launched this holiday campaign for The Co-operative.

-ENVOY of Irvine, California has been named digital AOR for smart water controller company Blossom.

-Boston-based AMP Agency launched “12 Days of Patience” for the holidays.

-Association of National Advertisers and White Ops study finds fake ad clicks will cost the advertising industry $6.3 billion in 2015.

-U.S. Bank announced the naming of Minneapolis-based branding and design firm Little as its agency of record.

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M&C Saatchi Launches ‘This Is UGG’ Featuring Tom Brady


M&C Saatchi is launching UGG’s first-ever global marketing campaign, entitled “This Is UGG,” which enlists the help of veteran brand ambassador Tom Brady in the brand’s latest effort to change its perception as the official fuzzy boot of Starbucks-toting girls everywhere.

Launching today, the campaign focuses on life’s smaller moments, centered around the 60-second spot “Time Out.” In the spot, Brady shares the message that in life you only get so many time outs and you need to make them count, because you can’t back pocket them or carry them over to another day. Tom’s voiceover plays out over a scene of him driving to play golf with his father, a pastime the two have shared since Tom was old enough to play. Another spot, featuring Brady and his mother, is set to follow in October, with a third entitled “Down Time” arriving in December.

“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” explained Nancy Mamann, vice president of marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”

Whether that will convince men to rush out and buy UGG remains to be seen. Stick around for behind-the-scenes footage after the jump. Read more

Can Tom Brady be an UGG For Men Gamechanger?

I don’t have to describe the stereotypical girl who wears UGG boots, because you’re already familiar with the trope. You can practically hear the rubber soles scraping against the ground as she walks by, and most likely, you are judging her because of her fluffy boots.

Patriots star quarterback and perennial life-winner Tom Brady is very different from that girl. As far as brand spokespeople go, Brady is a safe bet with the ability draw males and females to a product. For whatever reason or however much money, Brady has been the UGG For Men spokesman for quite some time now, and the company has launched a fat campaign with plenty of close-ups on his face and feet, titled: “For Gamechangers.” I’m not sure if men are rushing to order their UGG shoes, but the 60-second spot is a quality effort from M&C Saatchi LA. The ad has the moody beat of a more athletic brand, and although it runs a bit long, the shoes on display don’t look half bad. It almost makes you forget about that trope-y girl walking by, until of course, the brand name flashes at the end of the spot. 

You can watch a behind the scenes video after the jump. Read more

Wednesday’s Ad Ripoff? Asics vs. UGG

Call it a footwear folly, a sneaker snag, or a kick-game conundrum. However you look at it, the new “Keep Steppin’” UGG Winter spot from M&C Saatchi resembles the Asics “Urban Treadmill” spot Vitro put out a few months ago. They both show a guy on a treadmill avoiding obstacles behind a white backdrop. But, does the resemblance warrant an ad-ripoff disclaimer? Should M&C Saatchi be forced to stare down the benign wrath of users around the world who have nothing better to do than to post demeaning comments on message boards?

Probably not.

Read more

M&C Saatchi Sets Up Shop in Stockholm

The photogenic folks you see above comprise the leadership team at M&C Saatchi’s latest office, which has opened its doors in Stockholm. With the addition of its Swedish branch, the agency network now counts 27 offices around the world. Among the folks you see above is Martin Cedergren (denim shirt), a Euro agency vet who’s joining M&C Stockholm as executive creative director/partner and held similar positions at the likes of AKQA and 180 Amsterdam as well as Akestam Holst. The rest of the partners includes fellow ECD/partner Patrick Dry (glasses) former Lowe Black strategist Klara Eide (center), Lowe Brindfors alum and current M&C Stockholm CEO/partner, Bjarta Eide (white shirt, far right).

According to a statement from M&C Saatchi CEO Moray MacLennan, the new full-service office will further strengthen its global network. “This strategic move in Scandinavia further strengthens our global network,” he echoes. “The region is home to some of the world’s most innovative brands and talent. We have a uniquely experienced team of founding partners–they combine an energetic, entrepreneurial spirit with a deep level of insight and business acumen across tech and traditional methods. Their understanding of the Scandinavian market is unsurpassed and the team is a great addition to the M&C Saatchi network.”

We’re awaiting word on staff count and specific clients, though we’re not sure how the Stockholm branch can top Tom Brady‘s gesture to a plebeian in his latest Ugg ad brought to us by M&C Saatchi L.A. Update:Well, M&C Saatchi isn’t revealing too much at the moment–apparently, everything’s still “highly under wraps”–but the agency’s Stockholm office is “currently recruiting and we will be announcing the first clients in the near future.”

Tom Brady Will Buy You Uggs if You’re Good Enough at Football

We’ve all been there: Our professional football career is in jeopardy. Will we get cut? It’s nerve-racking, because we know we gave it our all. And, as we sit anxiously in the locker room, praying we don’t see a pink slip meant for us, we know that a pair of comfortable footwear will make it all better.

As this spot from M&C Saatchi LA shows, sometimes dreams do come true (remember the last time?). Maybe our coach hasn’t given us the positive reinforcement that our fragile selves require, but Tom Brady knows that we’ve been playing with our hearts as much as our heads. “Here you go, rookie,” Brady coos in our ear, patting us on the back as we open up a sparkly new pair of UGG slippers. “Thanks for watching my back out there. You know I’ll always have yours.”

Now, some of you doubters will say, “We know Tom Brady isn’t real! He’s just a myth that parents tell their kids around this time of year with the hopes of making their spawn into profitable professional athletes.” But, I tell you the truth, this spot was actually based on a true story (seriously). So, if you have the spirit of the holiday season in your hearts, and you believe in the miracle of Christmas, maybe Tom Brady will make an unannounced visit to your locker room, with a twinkle in his eye and a pair of UGG man slippers for good football players the whole world ’round.

A behind-the-scenes video follows after the jump.

Read more

Big Spaceship Gives ‘Junk-less’ Candy Brand an Audiovisual Halloween Hub

It’s been just over a month since we were first made aware of Unreal, the, shall we say, healthier candy brand that’s the brainchild of Nicky Bronner, a 15-year-old who just happens to be the son of Digitas founder, Michael Bronner. Now that he’s gotten endorsements from the likes of Tom Brady and Gisele, Bronner is capitalizing on the biggest candy-coated holiday of all via a digital platform created by Brooklyn’s own Big Spaceship.

Dubbed “Unreal Halloween“, of course, the digital project features an auto-scrolling feed of all Halloween-related photos that are being hashtagged (#Halloween, #costume, #unrealhalloween) on Instagram across the good ol’ US of A. Add to that a themed Spotify playlist (though so far, we’ve only been able to hear “Thriller”) and you have a nice little Halloween A/V experience to get in the spirit. Hey, who knew an argument with your parents over your Halloween haul could some day evolve into this?

Digitas Founder’s Teenage Son Makes Candy, Garners Nods from Jason Bourne & Tom Brady

Well, this is news to us but a friend tipped us about this little startup from one Nicky Bronner, who is the son of Michael Bronner, the founder and former CEO of a little company you know called Digitas. Young Nicky (yep, he’s 13) already has fans and investors in the likes of Matt Damon, a co-launcher of Chipotle, Tom Brady and wifey Gisele Bundchen. According to a profile posted a few weeks back, the lad got the idea to start Unreal to eliminate the junk from junk food and enjoy the Halloween candies that even parents would approve. Shit, all we did on Halloween at 13 was avoid getting egged while wearing a knock-off Freddy Krueger costume. The video above, featuring Damon, Brady, Gisele, Unreal chef Adam Melonas and others, should help explain things.

Tom Brady is Apparently Everywhere for UGG

With the NFL regular season almost upon us, M&C Saatchi LA couldn’t have picked a better time to roll out its new fall campaign for UGG Australia’s UGG for Men line starring one of the league’s top QB’s, Tom Brady. Like many of you, we initially snickered when it was announced that Brady was appointed as a spokesman for UGG and it only added more fuel for New England Patriots haters out there (and they are legion, it seems).

But, we must say the campaign from M&C isn’t half-bad, though we’re more captivated by a time-lapse video (below) of the creation of the giant “Tom Wall” here in NYC (nice soundtrack, too). As for the actual spot (above), Brady fulfills a kid’s dream by playing an invisible game of football with him and others–or so we’re led to believe–in the middle of an airport. Hey, it could happen…as long as you take your shoes off first. Check out credits and behind-the-scenes clip for “Invisible Game” after the jump.

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Wednesday Odds and Ends

-Former Apple design director and Method co-founder Mike Abbink has returned to Wolff Olins to serve as creative director in its New York office.

-Nike is none too pleased with Reebok already selling Tim Tebow Jets jerseys. link

-Meanwhile, Houston Texans running back Arian Foster has joined the likes of Tom Brady and Cam Newton as pro athlete endorsers for Under Armour. link

-What do Katy Perry, Derrick Rose and Lionel Messi all have in common? Well, they’re still “all in” for Adidas (above).

-R/GA has teamed up with flavoring/dining brand Lawry’s to let moms “dinnertise” to their kids. link

-JetBlue insists its brand is merely “tarnished, not destroyed” following the mental collapse of one of its captains this week. link

-St. Louis-based shop Boxing Clever promoted Jim Harper to partner.

-PA-based digital creative boutique Neo-Pangea helps NatGeo herald the Titanic disaster’s 100th anniversary with a site and gaming experience. link

-If you dig this 5.9 second clip that’s part of a contest from BMW USA, feel free to “Like” on Facebook of give it a “thumbs up” on YouTube. link; link

-Just For Men is serving as the first-ever sponsor of the NHL playoff-themed “Beard-a-Thon” program. Seems like an apt choice. link

-The 4A’s teamed up with Arnold to launch a new web-based video platform aimed at young adults called Open Advertising. link

 

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