After fourteen years at Olson, Tom Fugleberg is “leaving” the Minneapolis-based agency. From what we’ve been told, he is now ready to focus on working in his recording studio, consulting and fatherhood. Fugleberg was most recently named chief brand officer at Olson after spending five years as ECD. After the jump, you can check out the memo that Olson CEO Kevin DiLorenzo sent to staff just a couple of hours ago.
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A promotion, a lateral move, something else? However you want to slice it, Olson has appointed executive creative director Tom Fugleberg to the newly created position of chief brand officer. Fugleberg, who has been with Olson since 1997 and ECD since 2006, says in a statement, “To make the Olson brand my sole focus, and to be able to hand the reins of creative leadership over to someone who’s going to kick things to eleven, is a great privilege. I’m proud to be part of a company that does what it needs to do to become better every day, and I’m ready for this incredible new chapter for Olson.”
With this move, which somewhat reminds us of Euro RSCG’s arrangement with Steffan Postaer once Jason Peterson took over, Minneapolis-based Olson is now on a nationwide hunt for its first-ever CCO. Meanwhile, in his new post, Fugleberg has been “entrusted…as the keeper of the flame of our own very important Olson brand” according to agency president/CEO Kevin DiLorenzo.
Update: We’ve been told that the Fugleberg move is indeed a promotion and that the agency’s been working toward it for some time.
Michael Kraabel has jumped from one Minneapolis shop to another as the creative has joined up with Olson as a CD. In his new role, Kraabel will work on interactive projects for the likes of UnitedHealth Group and General Mills.
Kraabel spent over a year at Schematic’s Minneapolis office and led design and implementation of digital initiatives for the agency’s Target account. Dubbed a “great problem solver, storyteller and creator” by Olson ECD Tom Fugleberg, Kraabel brings over a decade of industry experience to Olson, having spent several years as an interactive GCD at Gage before joining Schematic.
After spending a year-and-a-half toiling in Dolby Laboratories as a senior creative, Nicolas Will has returned to his old stomping grounds at Minneapolis-based indie agency Olson, where he will now take on the title of creative director. Will’s initial run at Olson began in the fall of 2007, when the agency merged with YarnellWill, the San Francisco-based shop he co-founded. During his 15 months at Olson, Will served as an ACD.
Before his first outing at Olson, Will spent two years as an art director at AKQA on Target, Xbox and Visa before helping launch Wexley School for Girls in New York, where he served a digital creative director for a year and worked on the Microsoft and T-Mobile accounts. Olson’s always complimentary ECD, Tom Fugleberg, says in a statement that Will is “an awesome next-generation thinker,” adding that he’s “truly a hybrid—he has a strong base in digital, but is able to holistically lead major pieces of business.” High praise, indeed.
Congrats on the promotion and all, but we can’t get past the hoodies sported by Matt Burgess and Noah Will (l-r), senior copywriters at Olson who have just been bumped up to associate creative directors. We’re captivated by the career trajectory depicted on the lads’ sweatshirts. Is this the path for most ACDs?
Anyways, we digress. Burgess, who joined Olson back in January 2008 after serving as a CW at fellow Minneapolis-based shop Campbell Mithun, is a Miami Ad School grad who has had stints at Best Buy Advertising, JWT New York, FCB Seattle and Martin/Williams. Will, meanwhile, has been with Olson for three-and-a-half years and served as a copywriter at Wongdoody prior. His resume also includes gigs at Fallon and Jung von Matt. Olson ECD Tom Fugleberg speaks highly of the lads, saying in a statement, “They have continually stepped up to meet greater challenges with class, humility and hilarity as we’ve grown. We’re thrilled to announce this promotion—they’ve earned it.”
‘Tis the season for a new holiday campaign for the Minnesota State Lottery (courtesy of Olson) and what couldn’t be better than a creepy, slushy snowman spreading the news and passing along that yuletide cheer? Check out this radio spot as well. Like I said, creepy.
Having trouble picking that perfect holiday gift for a loved one or co-worker? Look no further. Buy them a bunch of scratch offs which gives them a chance at a 1,000,000 bucks plus other prizes, the MSL proclaims. If you’d really like to get to know what life is like with Frank the creepy snowman, check out a lengthier clip as well as credits after the jump.
Creative directors Karl Wolf and Eric Luoma have bid adieu to Minneapolis-based Olson, the agency confirmed. Luoma (left) had been with Olson for four years, moving up from ACD/writer to his current post while Wolf had basically the same trajectory within the agency and spent nearly four years there as well.
Judging by a rather enthusiastic statement from Olson ECD Tom Fugleberg, the pair are leaving to start up their own shop. “I’m actually thrilled to confirm those rumors. Eric Luoma and Karl Wolf’s departure is certainly bittersweet,” he says. “They’re close friends, and have been big players here for a few years. But we’ve known this day was coming for some time now, and have been working toward it together. Fact is, there are so many amazing start ups that have been spawned from bigger agencies over the years here in the Twin Cities…ourselves included…And it’s awesome to see the spirit of entrepreneurship alive, and in the form of two of the kindest and most talented people I know. We couldn’t be happier, and I’m excited to see how they do.”
More: “Olson Joins Forces with Denali“