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Posts Tagged ‘Tom Geary’

SF Shop Enlists Tech/Gaming Folks to Talk ‘Five Trends Changing Marketing for Good’

School of Thought creative directors Joe Newfield and Tom Geary, along with account director Rachel Newell, produced and directed this short video called “These  Five Trends Are Changing Marketing for Good.” In it, five thought leaders in the fields of marketing, online entertainment, innovation and education – Prashant Sridharan, developer advocate, Facebook; David Zemke, director of mobile, Sega; Jason Titus, chief technology officer, Shazam; Kalimah Priforce, educational gaming entrepreneur, Qeyno Labs; and Russ Angold, chief technology officer, Ekso Bionics — share their thoughts on the important trends in digital marketing, as well as the challenges and possibilities digital marketers will face in the future. Together, they came up with five things digital marketers can do to embrace today’s trends: embrace multitasking behavior, use multiple screens to deepen engagement, demonstrate brand values in everything you do, tech will know what we want — before we do, and, as always, start with the customer.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Wait, How Did These Folks Not Make it on ‘The Pitch’?

If our pleasure from being on the outside looking in wasn’t even more gratifying, here’s this self-promo to solidify things from a San Francisco shop called School of Thought, which makes a Bob Ross show look like Soul Train. SoT includes the services of co-founder/creative director and alum Joseph Newfield (who we believe was not involved with the Subway “Fist Bump” fiasco) and former McCann SF ACD Tom Geary, who formed the operation in 2008. Yep, there are “power hours” and free lunches involved, ad school kids, so feel free to sign up.